New Marketing

Shutterstock Comes To The Rescue Of Creatives Everywhere In These Clever Ads

Posted By fershid 8 days ago on Advertising - Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock “rescuing” creatives when they need it most.

The three-ad series features sketches of a person stuck in life-threatening scenarios with Shutterstock images coming to his rescue. The first ad features a sketch of a person in a kayak that’s about to fall off a waterfall, but there’s an image of a chopper on the right that’s come to his rescue. The second ad features the sketch of a person lost in the desert, but there’s an image of an oasis nearby. The third ad shows a person...

Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History

Posted By fershid 11 days ago on Advertising - DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history.

The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. The tagline reads: “Highlight the remarkable“, followed by the names of the women and their contribution to science, astronomy, and politics.

The women featured in the ads are Lise Meitner (who discovered nuclear fission), Katherine Johnson (NASA mathematician whose calculations resulted in the safe return of Apollo 11), and Edith Wilson (former US First Lady who assumed her husband’s presidential role after he wa

Posted By contentchampion 16 days ago on Marketing - ​Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast.

This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds

Posted By fershid 17 days ago on Advertising - Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona.

The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified section. Check it out here.

3 Tips For Getting What You Want When Working With Freelancers

Posted By moneytized 17 days ago on Marketing - Respect your freelance partners and the outcome might surprise you.
Here are 3 tips to create lasting relationships with them and get the job done properly.

JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads

Posted By fershid 24 days ago on Advertising - Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled “Block Out The Chaos“, was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion.

Now, JBL has released two new ads in the same style featuring (1) Donald Trump and Kim Jong Un and (2) Jose Mourinho and Pep Guardiola. Check them out here.

5 SUPER SHARP Conversion Rate Boosters for 2018 (& Beyond)

Posted By erikemanuelli 25 days ago on Marketing - Traffic (via content) is queen. Conversion is king. But customer experience is godlike.

Loyalty truly drives revenue and profit growth, which is why CX sits firmly above the thrones of our digital royals…

Forget the concept of making a quick buck.

Here are 5 super sharp conversion rate boosters to keep you at the very top of your game (while only delighting customers)!

Summertime Opportunities for Small Businesses Marketing

Posted By FireRock 25 days ago on Marketing - Summertime is a time when people are more relaxed and often have a more positive outlook on life. This upbeat attitude leads to new and exciting marketing opportunities for small businesses because people are often more cheerful and interested in shopping.  Small business marketing has never been more fun. Whether your small business marketing strategies […]The post Summertime Opportunities for Small Businesses Marketing appeared first on FireRock Marketing.

How To Implement Omnichannel Retail To Your Online Store

Posted By Jasoncpf 30 days ago on Marketing - In sales, you won’t succeed if you rely on a single channel for your retail store.

You need to diversify by finding different ways to deliver your product or service in front of your target audience. With increased visibility and presence, therefore, comes greater sales potential.

Of course, I’m not just referring to online means. If you have to make a sale by getting your butt off the chair and selling door to door, then you must do it! Making a profit is all about going outside your comfort zones to make people comfortable in buying from you.

Therefore, you need to look into omnichannel retail if you want to strike it rich with your retail store.

In this post, you get to learn what omnichannel retail is and what it means to provide your customers with an omnichannel shopping

Introvert solopreneurs may have the extra edge in succeeding online!

Posted By ShobhaPonnappa 33 days ago on Marketing - A lot of introverted solopreneurs, who have chosen the path of online content marketing, have had stupendous successes with projecting their personal brands, building authority and leveraging their influence.

As a solopreneur, do you understand the magic of the “Persistence Effect”?

Posted By ShobhaPonnappa 33 days ago on Marketing - Among the qualities you need most as a content marketer is persistence. A large part of time, money, information and effort management, psychologists say, is about managing your self.

Content marketing needn’t be a time-devouring devil for solopreneurs!

Posted By ShobhaPonnappa 33 days ago on Marketing - This article seeks to explain three important systems of time management for you to choose from, to suit your own bio-rhythms and energy flow … the Pomodoro Technique, the Getting Things Done Method, and the Zen To Done System.

How solopreneurs can build more trust using their three brand facets!

Posted By ShobhaPonnappa 33 days ago on Marketing - Well before your “physical brand” presents its face to the audience, your “informational brand” and your “personal brand” have to make themselves stand out as beacons of trust, credibility, consistency and reliability.