New Marketing

Contented Solopreneur Guide 9: Growing Traffic And Conversions!

Posted By ShobhaPonnappa 12 hours ago on Marketing - This guide aims to bring you six different nuances to the key concepts involved in growing traffic and conversions for your solopreneur business. Getting more traffic and traction is really the beginning of the success of your business. It’s where the strategy meets execution – and where the rubber hits the road.

Marketing automation can be the solopreneur’s second set of brains!

Posted By ShobhaPonnappa 1 day 14 hours ago on Marketing - Marketing automation seems, to most solopreneurs in content marketing, to be a bit of a misnomer. It gives cues of gearwheels spinning and marketing running on auto-pilot, doesn’t it? But that’s perhaps what it is not … it’s actually about a whole new level of dynamism in customer relationship management … a second set of brains for the solopreneur!

4 Ways to Networking for Socially Anxious Entrepreneurs

Posted By ivanpw 1 day 15 hours ago on Marketing - The post 4 Ways to Networking for Socially Anxious Entrepreneurs appeared first on Previso Media.Anxiety is one of the great mental health scourges of our society, and one that afflicts all walks of life. Whether you are at the bottom rung of society trying to work your way up or a well-paid entrepreneur, anxiety can impact anybody. For some jobs this is something that can be worked around, but […]

Why conversion rate optimization is misunderstood by solopreneurs!

Posted By ShobhaPonnappa 2 days ago on Marketing - Conversion rate optimization is the process by which content-marketing solopreneurs can tighten their websites and processes, to make them strong lead-capturing and lead-nurturing machines.

The real purpose behind repurposing content, explained for solopreneurs!

Posted By ShobhaPonnappa 3 days ago on Marketing - Content repurposing is a heavy term for some fairly easy work for a solopreneur content marketer. In simple English, it just means that you take your main piece of content (a blog post?) and then break off parts of it for changing into different content formats – like infographics, videos, podcasts, slidedecks, ebooks etc.

Solopreneurs, content promotion is more than 50% of content marketing!

Posted By ShobhaPonnappa 4 days ago on Marketing - Content promotion is a time-and-effort-consuming process, probably the most tedious for content marketing solopreneurs. Content creation is just 20% of your job. It's content promotion that is the 80% of the whole content marketing game.

5 Naughty Conversion ‘Dark Patterns’ to Avoid in 2018 (+ What To Do Instead!)

Posted By erikemanuelli 4 days ago on Marketing - It’s 2018; the age of the customer! And our younger generations are more savvy than ever before.

Time to change, if your website is exploiting any questionable conversion tactics…

With this in mind, let’s dive into some of the best (by that I mean, worst) examples of cunning dark patterns designed to inadvertently convert visitors.

“What’s the best strategy I can use to do outstanding content curation?”

Posted By ShobhaPonnappa 8 days ago on Marketing - Content curation, in very simple terms, and as relevant to solopreneur content marketers, is the art of putting together a blog post on a niche topic, by offering a well-assembled collection of thoughts and ideas from other blogs on the topic.

“How should I use visual content to create more appeal in my blog posts?”

Posted By ShobhaPonnappa 9 days ago on Marketing - Visual content is not just a tool for increasing appeal of blog posts. Visual content now has an appeal of its own, with increased curating and sharing of images, videos and infographics.

3 Prime B2B Content Marketing Shifts in 2018 & Beyond (+ Bonus Download)

Posted By erikemanuelli 11 days ago on Marketing - With masses of stand-out material being published in 2018, and a rising sea of competition — how do B2B marketers truly ensure differentiation, while maintaining precision focus — and engaging the right audiences for the best return?

Taking into account this encompassing question, the modern CMO’s role can become undoubtedly difficult…Let’s make it easier.

Here are 3 prime B2B Content Marketing shifts to inform your strategy as we head further into 2018 and beyond — your ROI depends on it!

Tactics for solopreneurs to extract maximum traffic from social media!

Posted By ShobhaPonnappa 11 days ago on Marketing - Extracting maximum traffic from social media is one of the best ways to mitigate the time lag that content-marketing solopreneurs have to contend with, in getting organic Google rankings.