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What do clients mean when they say their logo needs to be modern, luxurious, or subtle? Dubai-based logo designer Jefferson Pascual has created a handy infographic that uses an illustration of a bird to explain common terms used in logo design briefs.
The chart features bird logos designed in different styles (eg. young, modern, feminine) with their visual opposites on the other side (mature, classic, masculine). Pascual admits that this is not the perfect interpretation for everyone, but his infographic still serves as a decent guide to understand different terms and descriptors used in logo design briefs. Check it out here.
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When you’re working in a team and multiple designers and developers are working on the same Photoshop file, there are certain protocols you need to follow. You need to use an appropriate naming convention for PSD files, like ProjectName_Job_Version.psd instead of the default Untitled-1.psd. You should label your layers and organize them into groups. You should also save all assets relevant to the PSD, like fonts, logos, high-res images, etc.
We’ve created a list of 10 commandments of Photoshop workflow that every designer should take into consideration when working on group projects. Check them out here.
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The official Adidas’ font, used on its FIFA World Cup jerseys, is causing confusion due to its square, Cyrillic-style letters and numbers. Inspired by traditional Soviet imagery, the font uses sharp 90-degree strokes which causes confusion between letters like ‘A’ and ‘R’, ‘X’ and ‘K’, ‘Z’ and ‘2’, etc.
FIFA’s equipment regulations state that the font used on all apparels must be legible and distinguishable by all players, match officials, spectators and the media. Adidas’ font is neither clearly legible or distinguishable as pointed out by Twitter users over the past one week.
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Previously, we featured the top trends in 2018 for graphic design, logo design, typography, and images. In today’s post, we focus on the latest web design trends with the help of this handy infographic by Template Monster.
2018 is all about an immersive user experience. AI and machine learning continue to be big this year. Progressive web apps are a must-have tool. Other popular web design trends include virtual reality (VR), chatbots with natural language processing, scroll-triggered animations, vibrant text-based designs, and interactive cinemagraphs. Check out the complete list here.
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The FIFA World Cup is the most widely viewed and followed sporting event in the world. The 21st World Cup in Russia is currently underway and we decided to do a round-up of all the World Cup logos from 1930 – 2018.
During the first four World Cups from 1930 – 50 (there were no tournaments in ’42 and ’46 due to World War II), the organizers created posters instead of logos. From 1954 – 66, the host countries had complete control over their tournament’s visual identity. From 1970, FIFA started adopting an official logo for its tournaments. Check them all out here.
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UI/UX designer Ebtihaj Khan has created a series of minimalist flat color palettes for graphic, web, and UI projects. Each palette consists of five colors with their hex codes mentioned alongside. Khan has included both linear and contrasting color schemes. The beautiful presentation of these palettes, with the blurred vignette effect in the background, was inspired by the minimalist palettes created by Duminda Perera sometime back.
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UK-based graphic designers Liam + Jord undertook a 36-day typography challenge to create logos for every letter of the alphabet based on common words that start with them. For example, the letter ‘b’ has been designed to look like a book, the letter ‘f’ looks like a flag, ‘w’ looks like a whip, and so on.
The objective was to use the shapes of the letters to visually represent the meanings of the words. The logos were created in Adobe Illustrator. Check them out here.
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McCann Lima has come up with an excellent print + outdoor campaign to promote LATAM Airlines’ inflight entertainment system. The 6-ad series shows illustrations of different parts of an airplane cleverly designed to represent a famous film.
For example, the first ad features a black and grey illustration of an airplane turbofan engine that resembles the famous gun barrel sequence from James Bond movies.
The second ad features a top view illustration of the exterior of a cockpit against a blue background, which makes it look like the movie poster for Jaws. The third ad is a yellow illustration of a plane window with a black horizontal line running across, which resembles a one-eyed Minion. The tagline in all 6 ads reads, “More than 100 movies on board with LATAM entertainment.” Check
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Usually, when you try to rotate or straighten a tilted image in Photoshop, you end up cropping and losing a bit of the corners and edges. Well, not anymore.
Mumbai-based Photoshop instructor Unmesh Dinda has come up with an excellent tutorial that shows you how to straighten an image in Photoshop without cutting out the edges. He shows you how to use the straighten and content-aware crop tools to make Photoshop automatically fill the transparent areas when you rotate your image.
Unmesh also shows you how to achieve the same results in case you’re using an older version of Photoshop. Watch here.
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Previously, we featured 2018’s top trends in graphic design, typography, imagery, and web design. Today, we focus on the latest logo design trends with the help of this excellent list compiled by Logo Lounge.
Neo vintage designs, linear fades, gradients, cuts, and gold, are some of the key trends this year. Logo Lounge has referenced actual brand marks and included the names of the agency or the studio behind them. Check out the complete list here.
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How many times have you received a design brief that asks you to copy someone else’s logo? Or a brief that says “Just come up with a few quick logos.” Has a client ever asked you to use Comic Sans?
London-based product designer Anneke Short has come up with a series of minimalist posters titled “Confessions of a Designer” that feature nine things every graphic designer would like to say to clients, colleagues, and everyone else. Check them out here.
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Kuwait-based graphic designer Rami Hoballah has come up with a series of minimalist logos that combine the name and the product (or service) of the company into one unique symbol. The logo in each case visually represents the brand name and the nature of its business.
For example, the logo for Groom Salon is a pair of scissors made with the two o’s in the word ‘Groom’. The logo for Lulwa Jewelry includes a diamond in the letter ‘w’. The logo for Local Burger is a location icon with a burger inside it. Rami used Adobe Illustrator to create the logos. Check them all out here.
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UK-based graphic designers Liam + Jord undertook a 365-day challenge to create one new typographic logo of a common word we use every day. The objective was to visually represent the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters.
For example, the letter ‘i’ in the word ‘drive’ looks like a gear stick, the letter ‘f’ in ‘safe’ looks like a key, the letter ‘u’ in ‘drug’ looks like a pill, and so on. The designs were created in Adobe Illustrator. Check them out here.
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Lithuania-based graphic designer Leo has come up with a series of minimalist logos called “Smart Logos” that combine the name and the product (or service) of the company into one unique symbol. The logo in each case visually represents the brand name and the nature of its business.
For example, the logo for Atomic Burger is a burger on top of a mushroom cloud. The logo for FlyChat is a chat bubble that cleverly includes the shape of a plane. Leo used Adobe Illustrator and Photoshop to create the logos. Check them out here.
