New Advertising

How Hot Is The Art Direction In These Spicy KFC Ads?

Posted By fershid 34 days ago on Advertising - Ogilvy & Mather has come up with an ‘explosive’ print and outdoor campaign for KFC’s Hot & Spicy Chicken in Hong Kong.

The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC’s Hot & Spicy Chicken. Check out the ads here.

Brilliantly Art-Directed Coca-Cola Ads Make You Look Closer To See What Their Bubbles Are Made Of

Posted By fershid 77 days ago on Advertising - Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like bubbles.

The idea was to equate the feeling of drinking a Coke to the feeling of being at a sold out concert, cheering alongside a stadium of fans. Coca-Cola's global tagline "Taste the Feeling" appears in small letters in each ad. Check out the campaign here.

Leverage customer retargeting to drive more sales with PixelMe

Posted By supermonitoring 104 days ago on Advertising - One online tool that can enable you to leverage potential customer retargeting so that you can reach your sales goals and go beyond within your desired timelines, is PixelMe.

20 Reasons Why You Need To Be Careful About Placing Ads And Logos On Vehicles

Posted By fershid 117 days ago on Advertising - Ad and logo placements on vehicles can be tricky, specially on vans and buses with sliding doors. Designers need to evaluate and visualize how the name, logo, or advertisement will look when the doors slide open. We've compiled a list of images that explain what we’re trying to say. Check them out here.

Automate Facebook Ad Management with FastTony

Posted By supermonitoring 126 days ago on Advertising - In this post, we’re covering the best and worst aspects of one such extremely useful tool for managing Facebook advertisements – FastTony. Let us find out all there is to know about it.

18 Ads With Brilliant Art Direction And Post Production In The Last One Year

Posted By fershid 129 days ago on Advertising - Over the last one year, we’ve seen some fine examples of art direction and post production in print advertising. Here’s a recap of the best ones.

Telecom Company Transforms Human Voices Into Unique Chocolates For Loved Ones

Posted By fershid 172 days ago on Advertising - In the last 15 years, voice communication traffic has fallen by approximately 50%, primarily due to the impact of messaging apps. NTT Docomo, Japan’s largest mobile phone operator, wanted to remind people of the emotional importance of voice communication in any relationship.

The Idea:
Each voice is unique to that person, which is why it is the best way to express individuality and convey emotion. But voices are invisible and intangible. Agency Hakuhodo (Tokyo) came up with a way to reacquaint people with voice communication by transforming voices into something that looks beautiful and can also be given to loved ones.

Hostgator Black Friday Sale 2017

Posted By Hamim 180 days ago on Advertising - Looking for Hostgator Black Friday sale Special offer? Then you are in right place. Here we are sharing 80% off Hostgator Black friday coupons.

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Guy Creates Spoof Ad To Sell His Girlfriend’s Crappy Car, And The Price Goes Up 300 Times

Posted By fershid 196 days ago on Advertising - Max Lanman is a writer and director based in Los Angeles, California. When his girlfriend needed to sell her 1996 Honda Accord, he decided to help her out by putting his skills to use and creating a professional commercial. He hired an entire creative team – an actress, a cinematographer, stunt driver, voice artist, music composer, and a sound designer. Max wrote and directed the spot himself, and also piloted the drone for the aerial shots.

But a visually-polished commercial wasn’t enough to sell ‘Greenie’, as they call it. To improve their chances of a sale, Max decided to pitch his girlfriend’s Accord as a “car for people who have life figured out and just want to get somewhere.” Using tongue-in-cheek humor, the voice-over explains how the car’s obsolete condition is an advantage an

22 Clever Posters That Show The Differences Between Copywriters And Art Directors

Posted By fershid 218 days ago on Advertising - In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams. The strategy worked and DDB ended up creating some of the most iconic work of that era. Since then, the art-copy team structure came into existence at most, if not all, agencies.

They may be working towards a common goal, but as a creative species, copywriters and art directors are not all that similar. Their differences are best highlighted on a Facebook page called CW Versus AD where Caio Pena (art director), Henrique Parada (art director) and Letícia Hanower (copywriter) share their cool, quirky illustrations on this subject. Check them out here.

Burger King Trolls McDonald’s With Epic Marketing Stunt At 'IT' Movie Premiere

Posted By fershid 224 days ago on Advertising - Stephen King’s ‘IT’ stars a frightening clown that reminded Burger King Deutschland of their competitor McDonald’s mascot. So they decided to turn the film’s pre-premiere in Germany into the longest running ad for Burger King.

At the end of the movie, right before the credits, they projected two spotlights onto the screen. The first one read “The moral is: Never trust a clown.” followed by the Burger King Logo in the second spotlight. Watch here.

100 Brilliant Ads That Grab Your Attention With Clever Headlines And Copy

Posted By fershid 247 days ago on Advertising - “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we’ve compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service announcements (PSAs) and more. Check them out here.