New Advertising

News Site Captures World Leaders From Unusual Perspectives In Clever Ad Series

Posted By fershid 19 days ago on Advertising

https://digitalsynopsis.com - Argentinean news site Dos Miradas (translation: two looks) has come up with a clever campaign that features images of world leaders Donald Trump, Vladimir Putin, and Kim Jong-un captured from unusual but symbolic perspectives.

The objective of the campaign is to inform viewers that there are two sides to every story, and Dos Miradas offers “a different point of view“. The agency is TBWABuenos Aires. Check out the campaign here.

Shutterstock Comes To The Rescue Of Creatives Everywhere In These Clever Ads

Posted By fershid 33 days ago on Advertising

https://digitalsynopsis.com - Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock “rescuing” creatives when they need it most.

The three-ad series features sketches of a person stuck in life-threatening scenarios with Shutterstock images coming to his rescue. The first ad features a sketch of a person in a kayak that’s about to fall off a waterfall, but there’s an image of a chopper on the right that’s come to his rescue. The second ad features the sketch of a person lost in the desert, but there’s an image of an oasis nearby. The third ad shows a person...

Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History

Posted By fershid 36 days ago on Advertising

https://digitalsynopsis.com - DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history.

The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. The tagline reads: “Highlight the remarkable“, followed by the names of the women and their contribution to science, astronomy, and politics.

The women featured in the ads are Lise Meitner (who discovered nuclear fission), Katherine Johnson (NASA mathematician whose calculations resulted in the safe return of Apollo 11), and Edith Wilson (former US First Lady who assumed her husband’s presidential role after he wa

This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds

Posted By fershid 42 days ago on Advertising

https://digitalsynopsis.com - Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona.

The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified section. Check it out here.

JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads

Posted By fershid 49 days ago on Advertising

https://digitalsynopsis.com - Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled “Block Out The Chaos“, was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion.

Now, JBL has released two new ads in the same style featuring (1) Donald Trump and Kim Jong Un and (2) Jose Mourinho and Pep Guardiola. Check them out here.

Airtel Africa Shows How Fast Its Network Is With These Brilliantly Art-Directed Ads

Posted By fershid 78 days ago on Advertising

https://digitalsynopsis.com - Ogilvy Africa has come up with an excellent print+outdoor campaign for telecommunications company Airtel Africa. The 3-ad series features aerial photographs of a lion, a shark, and a cheetah chasing their preys at full speed in a circular path. The outline of a mobile phone is superimposed on the photograph, which makes the circular path resemble a loading ring that you see online when a webpage or video is about to load. The tagline reads, “Africa’s fastest network. Airtel.”

The objective was to show how fast Airtel’s network is, in an Africa-centric way. Check out the ads here.

How Hot Is The Art Direction In These Spicy KFC Ads?

Posted By fershid 119 days ago on Advertising

https://digitalsynopsis.com - Ogilvy & Mather has come up with an ‘explosive’ print and outdoor campaign for KFC’s Hot & Spicy Chicken in Hong Kong.

The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC’s Hot & Spicy Chicken. Check out the ads here.

Brilliantly Art-Directed Coca-Cola Ads Make You Look Closer To See What Their Bubbles Are Made Of

Posted By fershid 162 days ago on Advertising

https://digitalsynopsis.com - Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like bubbles.

The idea was to equate the feeling of drinking a Coke to the feeling of being at a sold out concert, cheering alongside a stadium of fans. Coca-Cola's global tagline "Taste the Feeling" appears in small letters in each ad. Check out the campaign here.

Leverage customer retargeting to drive more sales with PixelMe

Posted By supermonitoring 189 days ago on Advertising

https://www.supermonitoring.com - One online tool that can enable you to leverage potential customer retargeting so that you can reach your sales goals and go beyond within your desired timelines, is PixelMe.

20 Reasons Why You Need To Be Careful About Placing Ads And Logos On Vehicles

Posted By fershid 202 days ago on Advertising

https://digitalsynopsis.com - Ad and logo placements on vehicles can be tricky, specially on vans and buses with sliding doors. Designers need to evaluate and visualize how the name, logo, or advertisement will look when the doors slide open. We've compiled a list of images that explain what we’re trying to say. Check them out here.

Automate Facebook Ad Management with FastTony

Posted By supermonitoring 211 days ago on Advertising

https://www.supermonitoring.com - In this post, we’re covering the best and worst aspects of one such extremely useful tool for managing Facebook advertisements – FastTony. Let us find out all there is to know about it.

18 Ads With Brilliant Art Direction And Post Production In The Last One Year

Posted By fershid 214 days ago on Advertising

https://digitalsynopsis.com - Over the last one year, we’ve seen some fine examples of art direction and post production in print advertising. Here’s a recap of the best ones.

Telecom Company Transforms Human Voices Into Unique Chocolates For Loved Ones

Posted By fershid 256 days ago on Advertising

https://digitalsynopsis.com - In the last 15 years, voice communication traffic has fallen by approximately 50%, primarily due to the impact of messaging apps. NTT Docomo, Japan’s largest mobile phone operator, wanted to remind people of the emotional importance of voice communication in any relationship.


The Idea:
Each voice is unique to that person, which is why it is the best way to express individuality and convey emotion. But voices are invisible and intangible. Agency Hakuhodo (Tokyo) came up with a way to reacquaint people with voice communication by transforming voices into something that looks beautiful and can also be given to loved ones.