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For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
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In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More
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Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
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Regardless of what they're called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.
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The concept of brand purpose has lately been taking on a lot of water. After widespread growth of the practice … More
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There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More
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It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More
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Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More
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I’ve written before in this space about how, for so many organizations, marketing has become an overwhelming series of tactics, … More
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So many marketers and business leaders I meet define their strategy in terms of their product attributes. They rattle off … More
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3 steps to make your content plan more engaging to your consumer I check out and consume a lot of … More
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Understanding customer's needs and how they shop your category is critical for every part of your business. However, if all you do is focus on conversion, you’ll end up with a leaky bucket.
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Selling is about empathy. To do it well, you need to care enough about your customers to know them and understand them.
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One issue we’ve found many of our clients still operating worrying about right now is marketing your small business from home. We know how to help.
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Search engine optimization (SEO) for small businesses can be overwhelming. We created this practical guide to cover the most common Small Business SEO services.
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The fundamentals of marketing are not size dependent. Many small businesses, however, assume the costs are. The surprising truth is that is not always the case.
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The return to the office offer an unique opportunity to the small businesses on Wall Street that survived. Digital marketing is the way to let them know you're alive
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Not only are digital events popular because of the pandemic, but they are also an effective (and even convenient) way to reach more potential customers.
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Technically, yes. But should you? Just in case you live under a rock, both Facebook and Instagram went down in early October 2021 – leaving more than 3.5 billion people around the world stuck trying to communicate with friends and family… and thousands of small businesses unable to expand their businesses through advertising and outreach. […]
The post Can you run a business on social media? appeared first on Digital Marketing Agency Charlotte, Greensboro, Salisbury NC.
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When you're marketing your small business, it's important to note that over 60% of people now primarily view content on mobile devices.
