New Marketing

Stop Guessing: How Cognitive Bias is Sabotaging Your Competitor Analysis

Posted By OctopusIntell 26 days ago on Marketing

https://www.octopusintelligence.com - Question: What is cognitive bias, and how does it sabotage competitor analysis?

Answer: Cognitive bias leads teams to misread competitor behaviour by building narratives based on feelings or assumptions rather than verified data. This distorts strategy, leading businesses to act on internal stories rather than external realities.

Pros and Cons of DIY Marketing: Who Will Do Your Marketing?

Posted By Lisapats 105 days ago on Marketing

https://smallbiztipster.com - Deciding between DIY marketing or Ihiring help comes down to your time, skills, and goals. Managing campaigns yourself can save money and give you direct control, but it often means longer hours and a steeper learning curve.

Developing Marketing Strategy for Small Business | ProStrategix

Posted By ProStrategix 795 days ago on Marketing

https://www.prostrategix.com - Marketing a small business isn’t easy. But, this process can help you market your product or service effectively with a budget a local business can afford.

CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*

Posted By michaelbaer1 1148 days ago on Marketing

https://stratecutionstories.com - Marketers need to stop using the terms "Content Marketing" and "Thought Leadership" interchangeably. What's the difference? Here are 4 key elements that differentiate them.

YOUR MARKETING PLAN IS A CHAPTER IN A LONGER STORY

Posted By michaelbaer1 1160 days ago on Marketing

https://stratecutionstories.com - Most companies start their annual marketing planning as if they're starting from scratch. But your marketing plan should feel more like it's a chapter in a longer story.