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WHO ARE YOU FOR?

Posted By michaelbaer1 17 days ago on Marketing

https://stratecutionstories.com - So many marketers and business leaders I meet define their strategy in terms of their product attributes. They rattle off … More

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Small Business Marketing vs. Large

Posted By ProStrategix 30 days ago on Marketing

https://www.prostrategix.com - The fundamentals of marketing are not size dependent. Many small businesses, however, assume the costs are. The surprising truth is that is not always the case.

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MARKETING IS A SYSTEM*

Posted By michaelbaer1 35 days ago on Marketing

https://stratecutionstories.com - I’ve written before in this space about how, for so many organizations, marketing has become an overwhelming series of tactics, … More

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MARKETING CAN’T POLISH A TURD

Posted By michaelbaer1 49 days ago on Marketing

https://stratecutionstories.com - Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More

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EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

Posted By michaelbaer1 56 days ago on Marketing

https://stratecutionstories.com - It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More

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“GROWTH MARKETING” WON’T BUILD YOUR BRAND

Posted By michaelbaer1 71 days ago on Marketing

https://stratecutionstories.com - There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More

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THE PURPOSE OF PURPOSE*

Posted By michaelbaer1 78 days ago on Marketing

https://stratecutionstories.com - The concept of brand purpose has lately been taking on a lot of water. After widespread growth of the practice … More

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EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Posted By michaelbaer1 86 days ago on Marketing

https://stratecutionstories.com - Regardless of what they're called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

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WHAT IS MARKETING? CONNECTIVE TISSUE*

Posted By michaelbaer1 99 days ago on Marketing

https://stratecutionstories.com - Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More

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IT’S BETTER TO BE IM-PERFECT

Posted By michaelbaer1 105 days ago on Marketing

https://stratecutionstories.com - In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More

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