Top 13 Tips to Sell on the Social Media

Social media has slowly become the main marketing channel for several businesses. Depending on the nature of their business, they are choosing their primary social media platform and spending most part of their time and resources to market heavily on their preferred platform.

The ultimate target for most businesses is to sell or generate leads. With platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. around, selling the products directly on the social media is far more easier compared to any other form of online or offline selling.

Social media has everything, from buyers to customers; everyone is looking up to the social media for their solutions. However, one still needs to work out a plan to sell their stuff on the social media.

Here, in this article, we will discuss several tips to sell more on the social media.

1. Choose your preferred social network: Every business has a niche and based on the type of business one needs to select a social network. For example if your business caters to other businesses then LinkedIn might be more targeted to you compared to Facebook or Instagram. Similarly if your business if targeted to women then Pinterest might be a better option for you.

One should be active in as many top level and some really niche targeted social networks as possible. However, with limited resources, you need to choose your networks wisely so that you can receive the best output possible.

2. Make weekly goals and measure them week after week: There are a number of things that one can do on social media. It is best to make a checklist of the marketing activities that you can do on social media. For example, follow targeted people, post more status updates, use hashtags, upload videos etc. Keep a track of what you did this week and the results it gave. Compare these results with the previous weeks and see if any particular activity generates more results of not.

On the social media, with diverse audience and so many factors around, one size does not fit all. You need to test what works best for your business and do more of the same in the future.

3. Hire a designer: Visuals are the most important thing on the social media. You need catchy graphics, images for videos, blog posts, infographics etc. Based on these requirements, a graphic editor who can also post and schedule content, preferably even write content that goes along with these graphics is the best option.

4. Use Automation: Posting content consistently is the key to social media success. Posting too frequently or letting the timeline go dry are some of the ways in which one can disappoint their audience. Do remember that it is quite easy for your loyal audience to unsubscribe or unfollow your updates. Everything happens on the click of a button, so make sure to keep your updates consistent and automation is the best option you have.

5. Share your daily routine: It is important for every business to humanize their brands. If you share your daily routine, how you make your products, how it gets packaged, your office space, business events and office party pics, everything that happens around your business everyday can be shared.

6. Start a loyalty program: If you reward your loyal customers, they will help you to push your brand even further. It is important to have a reward program, perhaps an affiliate setup where you can give points and perhaps even money for referring new customers and bringing in more business.

7. Be Consistent: If you choose to be active on several platforms, make 3 YouTube videos a week, create shorts and reels etc. then these activities needs to be planned for months in advance because once you start this schedule, it cannot be turned off, or else all the hard work will be wasted right away.

8. Check audience conversation: Your contact us forms and customer help desk aren’t the only places where your customers will contact you. Some of your clients and customers will contact you by sending you direct messages on the primary social media platforms; some others will post their replies in your social updates. You need to be present everywhere and make replies as soon as possible else your reputation management will take a serious blow.

9. Keep an eye out for brand mentions and hash tags: Not all updates on the social media is tagged or mentioned with your brand handles. Normal everyday users of the social media talks about your brand and they don’t tag well. It is important for you to really keep looking for any mention of your brand and act wisely on it.

10. Utilize Trending news: Anything that happens on your niche is your news. Any niche event is traffic opportunities. Trending topics related to your niche can be utilized with blog content, social updates, email newsletters etc. All of the content that you generate for the selected trending news should be optimized for social media and distributed accordingly.

Social Selling

11. Join relevant communities: On the social media there are community opportunities everywhere. Facebook and Linkedin have groups; Pinterest has group boards while Reddit has sub-reddits. Find the relevant communities that best fit your niche and start posting organic and relevant content on them. Once you establish your presence in these communities, feel free to post promotional content depending on what is allowed in those communities.

12. Share success stories: Everyone likes to read success stories. These stories can be your own, or they can be from your clients and customers. Either way, if a story is well presented and well received by your audience then it will only bring benefits to your brand over time.

13. Keep your social channels active with updated content: In time, setup a content marketing team where you have a few people who will be responsible for content scheduling and some of them will be designers who will prepare the graphics while others will write catchy content for the micro blogging sites.

Social media can be an exciting space for selling products and services. If you have a dedicated following on the social media then it is time to leverage your audience to boost your sale.

11 Tips to write more Blog Posts and Boost Content on your Blog

As a blogger, one of your constant worry is to come up with new and fresh content. The blog posts you write are the actual heart and soul of your blog, if you fail to deliver a new and interesting post on the next deadline, your blog will stagnate and you will lose instant readership.

It is a challenge to write blog content on a regular basic. However, there are some blog posts that every blog can make good use of, such type of content works flawlessly on every blog on the internet.

Here, in this article, we will cover several such blog post ideas which will add value to your blog and boost content as well.

1. Your Life Story about how it all began: Chances are that you have written something about your life and your business on you’re about us page. Generally, the about page contains details about yourself and it is most likely left as-is after you initially wrote something on it.

Write a blog post about how you started blogging. Something must have clicked somewhere. How you came to know about your niche, the circumstances under which you made this choice. There can be life events that might have forced you into blogging. If there is a story, you can polish it and deliver.

2. Share Your Routine: Every online blogger and marketer has a unique routine. Not everyone is productive at the same times during the day or even throughout the night. As a blogger, there are several things that you need to do like write post for your blog, do guest blogging, comment on other blogs etc. All of these activities have to be done everyday which makes it important to have a daily routine.

Talk about your daily routine in details; start with how and when you start your day. What are the most productive times of your day and how you utilize it? Break it down on an hourly basic and explain in details how you spend every waking hour of your day.

3. Write a post explaining your goals for the year: If you have already made a post like this last year then you can follow it up with a post explaining how many of those targets you have achieved so far. If this is a new topic then start writing your goals and targets for the year in details and mention then in points.

When doing these goal settings, explain in details about how you are going to achieve these goals so that your process is clear from the start.

4. Start an Interview Series: Interviews are always catchy and they drive a lot of interest. If you are able to interview industry leaders then not only you are coming up with fresh content and perspective, these influencers you interview will also help you to share and promote their interview on the social media.

5. Discuss in detail about a Successful Marketing Campaign: Over the year you must have had some pretty successful marketing campaigns. In most cases, your clients must have heavily benefited from your service. If you have kept a record on how you have driven traffic, sales and conversions for your clients then it might be the right time to start discussing their marketing campaign in detail in an upcoming blog post.

6. Mention a successful client case study: Case studies are exciting and they bring in a lot of insights about the relevant niche or industry. Ultimately, both the client and you as a service provider will gain a lot of publicity from such posts which will benefit both of you.

7. Share your Zero to Million roadmap: Surely, such roadmaps are only possible if you have earned a million from your business already. But in case you haven’t then take smaller targets like how you achieved your first 1000 Youtube subscribers, your 10k organic uniques on your blog posts, etc.

This is a blog post series in itself and the ideas are limitless. Feel free to dedicate a day of the week for such posts and cover many more posts like these in detail.

8. Share your favorite online tools: As a blogger you might already be using several popular online tools like Canva, SemRush, Ahreaf, Mailchimp, Buffer etc. Feel free to do a roundup post for the tools that you use. Every tool can be reviewed individually and then linked from your tools roundup. There are other post opportunities like the top ten alternatives to a popular tool etc.

9. Do a skill roundup: Talk about the skills which will be most in-demand in your industry. For example, if you are a blogger then having graphic and logo designing talents can be helpful. Similarly, the ability to write better, edit and make fresh themes and plugins for popular content management systems etc. are all important skills.

Blog Post Ideas

10. Embed YouTube videos on a popular topic on your niche: Check your analytics and see what type of posts has worked well for you. Write a similar post and mention a YouTube video in every point you mention in your post. This way, this post will become a Youtube video roundup and after publishing it, try to tweet out to all the YouTube influencers who are mentioned on this post for additional exposure.

11. Compile an Infographic Roundup: Similar to the YouTube roundup above, do a roundup for infographic on a popular topic. Infographics are powerhouse for information as they contain a lot of detail on any topic. Having multiple such infographics linked and mentioned in a post will greatly enrich the post’s content and the topic will be thoroughly covered.

When you write regularly on a specific topic or niche, it is normal to run out of blog post ideas. At times like these, you can brainstorm new topics, check on the competition or take up a popular topic like the ones mentioned above and start writing in detail.

14 Tips to Promote your eBook for Free

One thing that a blogger has in abundance is existing content. Any blogger who is blogging for some time must have hundred’s if not thousands of blog posts in his blog archives. This huge content resource is mostly unused, unless some of it is ranking on the search engines.

Some of the best ways to utilize this resource is to repurpose it in some form. One such method is converting some of your existing content into an eBook and use it for multiple benefits like a lead generation utility or simply selling it directly for additional income.

What ever you choose to do with your eBook is your choice, however you still need to promote it to make the most out of it.

Here, in this article, we will discuss several ways to promote your eBook without spending a lot of money.

1. Make your eBook catchy: The title of your ebook needs to be catchy, along with that the image you set for your ebook needs to be relevant and good looking. People can not read the actual content of the ebook before buying it, so the title and the cover matters because that is the only thing which is visible to the buyers.

2. eBook landing page: If you haven’t already built a landing page, you should consider it seriously before you start your ebook marketing efforts. The landing page will have several sections, images, quotes, testimonials and several other things to boost your ebook sales and downloads. If you aren’t a copywriter then it is best that you hire a really good copywriter to write this landing page.

3. Include tweetables in the ebook: Having small tweetable bytes from within the ebook content helps to drive more tweets promoting the ebook. As a start, one can keep tweeting these tweetables in their timelines and requesting to do the same from their followers can increase social promotions for the ebook.

4. Quote and mention Influencers: One of the best ways to get attention from market leaders and influencers is to mention them in the actual ebook. If you make them look good in your ebook and share the same with them by tweeting or sending the link and screenshot on other social media platforms, the chances of getting social push from those influencers grows a lot.

5. Start guest posting: Among several online marketing activities, especially the free ones, guest blogging is perhaps one of the best and most effective way to increase exposure. Guest blogging is easy and free to get started, it is not that difficult to scale and all you need to do is to mention your ebook on a relevant guest post and start getting downloads.

6. Mention it on your Blog: One of the best places to get ebook exposure and downloads is your blog section. Towards the end of your blog posts, just above the comments section, if you mention the ebook and give an email signup option for getting access to it, you will see a lot of conversions for your ebook.

Further more, you can start writing new posts on topics that are relevant to the ebook. This will give SEO benefits and once you start ranking for some terms that are related to the ebook, your ebook sales will increase. Even commenting on blogs and posting on forums that are relevant to the topic of your ebook will get attention to your ebook.

7. Use social media to its fullest: There are several social media sites and depending on the topic of your ebook, some of those social sites might be very helpful in promoting your ebook. Feel free to directly message your contact on the social media, give them an exclusive peek-in to your ebook in exchange of social media push.

8. Answer in Quora: Find questions on topics that are related to your ebook. Spend time in crafting an actual answer for the questions first and while posting the answers make sure to mention your ebook as an additional resource for further study. The same thing can be done on other sites like Reddit but a lot of research needs to be done, as sub-reddits are very strict on self promotions.

9. Push it with email marketing: If you already have an email marketing setup ready then feel free to email your list and let them know that your ebook is ready for sale and download. This process can be further optimized by setting up an auto-responder series where the first few emails can be about giving details of the ebook and letting people know that your ebook is coming up, then following up with download options for your ebook announcing that it is ready.

10. Contests and Giveaways: Hosting a small contest and giving away the same ebook in prize to a few lucky winners is an easy way to get attention to the ebook. If the content of the ebook is good, it is likely that the winners of the giveaway contest will promote it further.

11. Work out a co-marketing option: There are plenty of bloggers and online marketers who publish these ebooks on a regular basis. Look for such ebook authors and explore some co-marketing campaigns with them.

12. Coming Soon Page: While you are working on your ebook and finishing up the details, don’t let this time go waste. Setup a coming soon page with an email lead capturing form and start marketing straightaway. This way you will start building customers for the ebook without even having the ebook ready yet.

Promote ebook for free

13. OutReach: This is a free tool where you can find relevant prospects on the social media, bloggers and other marketers and reach out to them for marketing and sales proposals for your ebook.

14. Take part in Interviews and Roundups: Search for interviews and roundups on the topic of your ebook and when you find some, try to get an interview opportunity on the same site. If they can interview other people, they might be interested in publishing your interview.

eBooks are easy to make for bloggers who already have good content. However, investing a few hours a day everyday on your ebook should be enough to get a decent book live and kicking in no time. The real challenge however is to market the ebook and get sales and downloads.

Top 15 Pay Per Click Platforms for 2023

As an online blogger or a marketer, you must have explored several ways to market your business for free. The basic free ways might include SEO, blog commenting, forum posting, guest posting, article marketing, press release etc. There are simply no limits to free marketing options. However, the only issue with free marketing methods is that they can’t be easily scalled. At some point in time when your business grows many folds, the need to spend money and get instant and greater results keep mounting.

Pay per click advertisement option is one such method where one can pay money and get the required amount of web traffic in exchange. The model mostly works where on one side there is the publisher who has a lot of traffic on their websites or apps, or even search engines who shows ads on tops of the search pages and on the other side there is the advertiser who pays for the visitors who clicks on their ads.

The process is fairly simple and there are quite a few players on the market that allows such advertisement opportunities. Here, in this article, we will discuss several platforms that works on PPC.

1. Google Adwords: This is pretty much where everything began. On one side there are site owners with traffic and audience and on the other hand there are businesses who wants to get that traffic by placing their ads on those sites. Adwords and the publisher platform, adsense, was the place where the magic happened.

As a new PPC starter, feel free to get started with Google ads and explore the world of Pay Per Click advertisement.

2. Media.net: Some time back, the two of the strongest online brands, Yahoo and Microsoft, joined hands to form this contextual adertisement network Media.net which was popularly known as the Yahoo and Bing advertisement network.

3. Facebook Ads: Facebook is perhaps the biggest social network on the internet today. The audience of Facebook is pretty much everyone however with ads targeting, one can easily show their advertisements to the only categories and people they are interested in.

4. Pinterest Ads: Pinterest is mostly an image first social network which is targeted towards women. Additionally, most people who are on Pinterest are interested in shopping stuff that are visually attractive. Think of the stuff that women wants to buy and you will start getting ideas automatically.

5. LinkedIn Ads: This is a professional network which is targeted towards jobs and career. If you business is targeted towards these categories or somehow attracts this audience in some capacity then this network has the capacity to deliever targeted audience for your advertisement requirements.

6. Instagram Ads: The new generation today mostly prefers this network for its unique display and presentation. The lower advertisements, less outgoing links, etc. can be a reason but ultimately you will be where your friends are. Now, if you are an advertiser trying to capture this audience then you need to use the built in advertisement option that Instagram allows.

7. Twitter Ads: Micro blogging is a concept that mostly originated from this network. To broadcast your message to your followers in less than 140 characters was such a unique concept that it gained immediate popularity. In time the network’s audience grew and things began to catch up on the advertisement front as well.

As an advertiser if you want to tap into this audience then feel free to explore their PPC model.

8. Reddit Ads: This is a very different type of social network where people discuss various topics in categories known as sub-reddit. Sometimes these discussions are fairly heated and serious as the audience of Reddit wants to put their voice forward. The more active threads are sent to the homepage where all the traffic and visibility is. They too have their advertisement option where one can show their ads in the various relevant sub-reddits.

9. Taboola Ads: If you have been reading news and viral content online then chances are that you have noticed some ads at the bottom of the content. These ads are from services like Taboola. They show these ads on sites that have a lot of traffic and since these ads look like relevant content, most people click on them and the advertisers get a lot of traffic from it.

10. OutBrain Ads: OutBrain is similar to Taboola, actually it is so similar that Taboola recently purchased it and now they are the same thing. However, from what it seems, OutBrain is slightly cheaper in terms of per click cost.

11. Apple App Store Ads: Apple’s app store is a very premium place and getting your ads listed in a store like this will surely drive conversion in items that are a bit expensive as well. Apple itself is a very premium and expensive products and its users are also considred to be elete.

12. Amazon Ads: If you are selling items on Amazon then buying Amazon ads to make your product listings appear a bit ahead of the rest is a great idea to boost sales. Sponsored products are always shown at the top of the product search pages and get a lot more attention and views.

PPC Platforms

13. Bidvertiser: Compared to other networks on the list, bidvertiser is easy to get started as they allow a lot of sites in their network which the other sites might not accept. Their joining rules are still very simple and they have a speedy review process.

14. Infolinks: This is a very different advertisement network where your ads are displayed directly in the content by hyperlinking the actual text that you have on your website or blogs. This in-line advertisement seems like relevant hyper-linked resources and get easy conversion.

15. Propeller Ads: This advertisement network too has a very quick review process and everything here is checked and approved manually which keeps the ads very relevant to your website topic and category.

Pay Per Click, popularly known as PPC is an advertisement system where you get all the traffic, audience, branding, advertisement, sales, leads and subscriber if you have money to spend. As a business or an individual, if you can come up with a budget then this system is just the right setup for you to use.

7 Unique Niche Blogging Tips for 2023

If you have ever faced that cross road, where you weren’t sure if you should go niche or make a wider audience blog, sort of like a general blog?

Those bloggers who have chosen niche and especially a niche that is focused and deep with plenty of options to come up with enough content everyday are the ones that are successful today. General content blogs can cover anything but that way you never become an expert on anything in particular.

Niche blogging can be both fruitful and easy to continue if you are an expert on your niche, but it will be equally difficult if you are simply trying to research your way forward.

Here, in this article, we will discuss several unique niche blogging tips.

1. Choose your niche properly: This is the first step of niche blogging. If you aren’t careful enough while choosing your niche, a lot of effort will go in vain. The secret here is to choose a niche where you are an expert and you enjoy creating content on that niche. But this is still not enough, because the niche has to be wide enough for regular content flow and it should be important enough to get a lot of searches and advertiser attention as well.

2. Start a deep research on your niche: Before doing anything, start a deep research on your niche by reading a lot of books on your niche. Do off line reading, look for proper authors who have credibility on your selected niche and start reading their books. It is ok if you have spent a few months doing some heavy reading and research on your niche. This time is an investment which will help you in the years of blogging ahead.

Understand this clearly that online reading alone isn’t enough, because a lot of online content is researched and re-hashed by writers who do not have any expertise on the niche. On the other hand, books written and published by proper niche experts are on a whole new level.

3. Choose your domain carefully: Simply putting a lot of keywords in your domain name isn’t always the right way forward. Think about the niche relevancy and branding at the same time. The domain name has many more purposes than just to rank for a particular keyword. A good domain name looks good on the signboards, banners and letter heads. You will be associated with your domain in more ways than you can imagine. Spend enough time to do your domain Justice that it truly deserves.

4. Start your email Newsletter on the very first day: People do make the mistake of not starting with an email newsletter from day one. Think of the leads that you are going to lose if you don’t have the email list ready from the very first day. However, having a signup box is only a start. You should spend enough time and create a month long auto-responder series at the very least. This way, when someone subscribe to your emails, they won’t have to wait for days before your newsletter starts. People are busy and they forget too soon, if they signup and nothing reaches them in a day or two, they will forget all about you. In time when you start delivering your emails, they will be surprised to get an email from someone that they don’t recognize and your emails will be marked as spam.

5. Connect with your readers and build a community: Your early blog visitors are your best marketers and supporters. If you are able to keep them busy by coming up with regular content, replying them on your comments section and social media profiles, they will help you in spreading your content.

A new blog has low traffic, the rankings on the search engines are on the lower side, you don’t have a huge following on the social media yet. At times like this, the only few people who are visiting your blog are your only options for growth. If you are able to connect with this initial audience, it will help your blog to grow really quickly.

6. Keyword research and article titles: Before starting, make sure to do enough keyword research, have plenty of long tails in your bag, lots of potential article titles written and lined up in the pipeline. Then the next step is to have hundreds of article outline ready for blog posts, article posting, social media content, guest post content etc. Finally, have at least a few dozen articles, totally ready to be posted right away.

Once you begin your niche blog, you will be busy and won’t have a lot of time in your hand to write articles. This is the reason why you should prepare your content in advance and be ready with plenty of scheduled blog posts in your blog dashboard.

7. Post regular articles: Now that everything is ready, it is time to get serious with your niche blogging efforts. Before starting, you must have already scheduled content on your blog dashboard and social media timelines for months in advance. This will help you get started with a strong and stable foundation. However, do note that the time runs fairly quickly and before you realize your scheduled content queue has started to get thinner by the day.

Unique Niche Blogging Tips

At times like this, there are basically three ways to fix this issue. The first option is to start writing content yourself actively which isn’t a difficult option if you had spent your time researching your niche as suggested above. The next option is to hire freelancers who are an expert on your niche. Depending on the niche, it might be difficult to hire writing talents that meets your criteria but if you do manage to get skilled people at reasonable rates then it might be an option to explore. Ultimately, the last option is to allow guest posting and get free content. The only problem here is the content quality, if you do manage to get guest posters who can deliver in quality then this option might work as well.

Niche blogging isn’t rocket science, unless that is your selected niche. It is ultimately all about hard work and research. Your invested time in your niche will be your greatest asset for the future.

13 Benefits of Social Media for Small Business

Ages ago, search engines were easy target for content and digital marketers. Basic content with lower end link building was just enough to rank products and content pages on the SERPs. Long tails weren’t really needed as ranking competitive keywords was not as difficult. With links from weaker domains, directory pages, web 2.0 sites, article submission sites etc. started to flood in, search engines came up with their own solutions.

Now that the search algo is far more complex, organic traffic isn’t easy to come by. At times like this, newer ways to find customers is important to explore. One such avenue of regular and dependable traffic, customers and audience is social media.

Here, in this article, we will discuss several ways in which small businesses can benefit from social media.

1. Connect with your customers: Social media allows any business to connect with their customers. Whatever business you are in, it is likely that your customers are available on the social networks. When you connect with your customers these social networks allow you to check the status updates of your customers, send them messages, like and follow profiles and so much more. This way, the business and customers bond grows with time.

2. Free source of traffic: Social media provides a free source of traffic where you can easily tap into the existing social groups and communities and get the traffic to flow and reach your website. Social traffic is free and only grows further as you keep working hard on the social media.

3. Grow your Following: Most social networks have this feature where you can follow some relevant profiles and based on that it starts to show more people to follow. These recommended followers are highly relevant people or potential customers who will follow back if you follow their profiles. This method pretty much works on Twitter, LinkedIn, Pinterest and several other social networks.

4. Easy Content Marketing: Every social network likes content, the more content you feed, the happier your audience becomes. If you have existing blog content, or for that matter any resource in pretty much any format, all you have to do is to share it on the social networks and the social audience will consume it and eventually reach your website.

5. Social Signals for SEO: Social media shares aren’t just for traffic and audience building, these signals are search metrics as well. When you get likes, tweets and other social shares, the search engines factors these into their search algorithms which gives you an edge in the SERPs.

6. Online Reputation: Whether you are on the social media or not, your customers are already there. If they have any issue with your service and support, they are likely to post that on the social media rather than find a way to send you a direct feedback on your website by opening a support ticket. However, you can quickly fix the customers issue and manage your reputation on the social media if your customer relation staff is present on the social media.

7. Catch Email Leads: Emails are still the best way to communicate with your customers and building an email list should be the first thing any business should do. Social media with content marketing allows easy ways to catch email leads and once your customers are on your list, you can use them for selling your products.

8. Network with Market Leaders: Everyone, no matter how big they are in their fields, is present on the social media. Sites like LinkedIn allow you to connect with such market leaders and send them your proposals and ideas.

9. Feedback and Testimonials: Social media is a store house for customer feedback. Most customers will vent out their feelings whether positive or negative on the social media. The negative ones can be remedied with reputation management and the positive ones can be collected as testimonies.

10. Build your Brand: Social media helps in building a brand. Slowly, day by day, one can post regular updates on the social networks and let their customers know how they run their businesses. If the customers like and follow these updates then in time the brand will be able to send their content and updates right into the timelines of their customers.

Once the customers start to share these updates, they will get a higher reach and such recommendations helps in building a brand for the future.

11. Keep a check on your Competition: Whatever industry you are in, your competitors are likely already active on the social media. Follow their social profiles and check what type of updates and content they are sharing. Social media provides a way to quietly spy on your competitors and learn from them. See how they are penetrating your niche, what type of tools they are using and how they are targeting your audience for their business benefits.

Social Media for Small Business

12. Social PPC Options: If you have a budget then you don’t need to grow your brand slowly. Most social networks have their own built in advertisement options where you can easily get access to a huge social audience by spending some money. Setup a daily or monthly budget and start spending some money to reach a great social audience.

13. Recruit Better Staff: If you are looking for talented people to work for your business then social media is the best place for you. Showcase and display how it feels to work in your company, post your office party pics, your office vacation photos and birthday parties. Let your future staffs see if it is a fun place to work. Not everything is all about money, how you spend your time in the office matters as well. Your target staff opportunities are mostly on LinkedIn but before joining they will check your Facebook page where you post your office and party pics. If your office is a great place to work, let people see it in the photos.

There is simply no limits to the benefits that social media provides for small businesses. As time passes, more and more people throughout the world is getting active on the social networks which is giving the social media marketers access to market their products, services and business to almost anyone in this world.

12 Technology Sub Niches to Start a Blog in 2023

Niche blogging is truly effective when you start a blog on a focused niche. If your niche is too big, then it is almost equal to a general purpose blog where you can write a variety of content but you can’t set aside yourself as an expert on your field.

Having a very specific niche blog has its merits. When you write strictly on your niche, you tend to attract more links, the user retention in terms of email subscribers or readers have a very low churn rate because the content is exactly on a topic they are looking for. While the benefits are huge, it is important to choose a niche you are comfortable to work on, as it is a onetime decision and is going to last the life time of your blog.

Here, in this article, we will discuss several sub niches of tech to start a new blog.

1. Computers: With new models of laptops and desktops being launched every now and then with specific requirements like gaming etc. this niche has a huge potential. On the basic is requirements, the specification vary and thus it becomes difficult for the end users to choose a computer that best fits their requirements. This is where an expert like you can guide users to buy a laptop that is best for their usage.

2. Gadget Reviews: From kitchen gadgets to home appliances, tech is everywhere. There are hidden gems that can solve a lot of everyday problems and make life easy but it is difficult to search for them because they aren’t problem solving gadgets, rather they are easy sellers if you can feature them properly.

3. Social Media: Social media is a vast niche, from Facebook to Instagram, there’s so much to write and explore. There are several topics like social media calendars and automations or social media marketing that can easily last for a life time and you won’t have to worry about finding new titles to write your next article.

4. Cell Phones: Cell phone reviews from android to apple is a very deep topic. Newer versions of operating system keeps coming with new feature upgrades, cell phones keep throwing new features and better specifications. From display to RAM and Processors, everything gets an upgrade every now and then.

5. Wearable: Smart watches aren’t the only tech that you can wear; there are plenty of wearable gadgets that are available in the market now. There are smart glasses, helmets and even medical stuff that you can wear and stay healthy. This market is growing with the rise in technology and is only going to get better with time.

6. Security: As the tech grows the demand for more secure systems keep rising. Ethical hacking, finding bugs in systems, securing online websites and apps, anti-virus and many such niches has a potential to keep growing. Every system from android to desktops to browsers and other online items require security fixes and patches.

7. Digital Cameras: When digital pictures kicked in, the earlier variants of reels become fully obsolete. The new digital system of photography changed the entire landscape and become not just better but cheaper and more accessible. Picture can be clicked from the comfort of your cell phones. However, for more effective photography, good lenses are important which brings us to this niche of digital cameras and powerful lenses.

8. Search Engine Optimization: SEO has always been a strong sub niche of technology where search engines keep coming up with newer upgrades in their search algorithms and the website owners keep adjusting to the difficulties of rankings. This niche isn’t just limited to search engines now as competition is pretty much the same on every platform. From ranking products on Amazon, to getting views on YouTube and even struggling to get more downloads on Play Store, pretty much everything is SEO.

9. Video Games: If you are a gaming fan and want to play more video games then starting a blog on video game reviews is a great idea. As a video game fan you are likely to try out new games as soon as possible and if you do so then covering it on your blog section might be fun. As a good gamer you might be able to complete the levels quicker than others and make tutorials for others to help them out.

10. Apps: Every problem today has an app as a solution. Anything that you can think of, someone has already created an app for it. This market is very competitive but the good thing is that you aren’t here to create an app, rather than that you are here to start a blog on the application category. Simply browse through the Google play store or the Apple app store and find new and useful apps to cover in your blog. Do roundups of similar apps and compare their features. There’s a lot to do on this niche.

Tech Sub Niches

11. Tech News: Technology is dynamic and with its every change and upgrade, new things keep coming. If you are able to make a tech news blog and get it listed on the Google news search, the potential of that blog will be huge. One needs to keep up to date with new trends in technology to be able to keep up with this niche. However, that is where all the fun is. You will be able to cover new things every day and there will always be something to write about.

12. IOT: Internet of Things is an amazing tech niche. The last few years has shown so much of potential in this niche. Everything today can be controlled by the internet, from the luxury of your cell phone you can control your fan, light, door locks, air conditioners, fridge, floor cleaners and pretty much anything that you can think of.

All this can make your life easier as the power of the internet allows you to control your devices from anywhere in the world. Think of the possibility that you can watch the progress of your devices on CCTV cameras and have your home cleaned and cooled and ready before you even enter your home.

The great thing about the Technology niche is that it keep changing and upgrading. New things keep coming up and that makes your value as a writer grow many folds over time.

14 Benefits of Business Blogging for your Brand

Blogging is often seen as an individual’s journey where he documents either life activities or talks about a specific category where he is an expert. There is nothing wrong with that concept and it works great for personal brands or making money from niche blogs. However, blogging is much more than just that.

For most businesses, blogging acts as a base from where all marketing channels starts. If a blog has enough content, that same content can be used in multiple channels of marketing and a lot can be gained out of it.

Here, in this article, we will discuss several benefits of blogging which will inspire you to start your business blog.

1. Best source of content: Blog content is usually more in-depth. If you compare it with any other form of content then you will find that not only blog content is longer and more detailed, it also takes more time to prepare. That way, when you write a piece of article for more than a day, you will be able to include most things that you can think about. This content can be further shared on social media, parts of it can be repurposed on your newsletter and even video scripts can be created out of your blog articles.

2. Build your community: Do note that when you think about your blogging community, most people start thinking about social media. None of the social media profiles where you are building your community is actually yours. Those social profiles are owned by their networks and you can lose your profile at any time. The best place to build your online community is in your comments section, which is the safest place for building long term engagement.

3. Capture email leads: Email marketing starts with your list. The best place to catch those email ids to boost your email marketing list starts with your blog section. Anyone who has taken out their time to read your post, then having successfully consumed your content, leaves their email ids on your subscription form is perhaps one of the best kind of lead.

4. Guest Post and link to Blog Posts: If you have an active blog section with quality content, you will get approved for doing guest posts on plenty of blogs. Also, when it comes to linking from within content, many blogs won’t allow you to link to your product pages, but they do allow you to link to your content pages. That way you will be able to make the most out of guest blogging.

5. Feature products and Members: When you have a good blog section with plenty of readers, you can write entire blog posts on your own products or users. If you want to highlight a user who deserves to be mentioned, you can do so in your blog section.

6. Publish Testimonials: When you ask for feedback from your users, you will often find that some users are very happy with your service. If you ask them to give you a testimonial, they will be happy you help you. This testimonial usually ends up on your testimonial page where no one checks, but if the same is published on your blog section, it will be well received by your audience.

7. Collaborate with other Bloggers: Bloggers have a common bond, if you as a blogger reach out to other bloggers and ask them to do a collaboration of some kind, which can be guest blogging or pretty much anything that brings in mutual benefit, most bloggers will agree to it.

8. Place yourself as a niche leader: If you consistently deliver valuable niche content in the form of actionable and long form articles, your authority as a niche leader will start to grow. Other bloggers and your readers will soon consider yourself as a niche expert and start taking your advice seriously.

9. Boost your SEO: It is easy to optimize for search engines when you have a lot of high quality blog posts. Pushing product and sales pages by doing excessive link building is not just aggressive, at times the search engines sees it as a black hat SEO tactic and start putting penalties on it. On the other hand, ranking quality content is easy and it does not requires a lot of link building or other unwanted SEO activity.

10. A way to earn more: Blogs with a lot of content and traffic can be monetized by a variety of methods that includes contextual ads, sponsored and paid guest posts, affiliate and product marketing, getting more sales from your own services and products. Simply put, a blog provides an additional stream of income.

11. Post guides and helpful content: One can explain their products and services in great detail by publishing blog posts explaining how their service, product or website works. These guides can be used as a reference material for future enquiries or even linked from the FAQ section.

Business Blogging

12. Leverage the Power of Influencers: Influencer marketing can be done with deep pockets, but if you want to do the same on a budget then you need some high quality blog content. From your blog posts, mention and link to influencers and then tweet them to let them know that you have mentioned them. This process will not just earn you some social media push, it will give you a head start on an influencer networking path.

13. Chase more Keywords: When you start writing and publishing a lot of content, you will be able to use long tail keywords directly into the article titles. The more deep and through your content is, the more long tails you can include in your articles. This will boost your search engine organic traffic with very minimum efforts.

14. Research and understand your niche better: When you actively start blogging, you will find a lot to your niche than you knew earlier. You will be able to research your competition well and know more about them. The smaller details like how they write their articles, send newsletter content, share it further on the social media etc. will be more clearer.

Blogging has many benefits and once you start to actively blog, you will find many more benefits of blogging.

13 Social Media Marketing Tips for 2023

The social media space is getting competitive with more and more brands trying to tap into the social audience for their business promotions. While the social space is huge, it too isn’t infinite. Every brand needs to understand the various social media networks, trends, and audience requirements etc. to make the most out of social media.

Social is very different from search where there is almost no option for evergreen posts that brings in passive traffic. One needs to take every day in social media marketing as a new challenge and work hard to keep the social traffic busy and flowing.

Here, we are going to discuss several social media tips to get the most out of the social space.

1. Be Consistent: Social media isn’t a onetime effort. Most social networks are heavy feeders where posting several updates a day is a normal thing. However, whatever posting consistency you choose, you need to keep it going. The bottom line is that your social media feed should never run dry. Keep enough posts scheduled so that you don’t have to worry for weeks or even months in the future.

2. Make a content plan: Social media content is very different from normal blog content. Here, you need to create specific content for the micro blogging platforms, catchy images for image first social networks, your old content has to be socialized and you need to share other people’s content as well.

A good social media content plan needs to include a lot of things, keep promotional content to a bare minimum and provide more value in a eye catching way.

3. Optimize older posts for social: If you are blogging for a very long time, chances are that your older posts aren’t as optimized for social media. Update those posts; add catchy images of various sizes that are compatible with the popular social media sites. Adding social media snippets, tweetables and shareables are helpful because most people who want to share your content, won’t do it unless you make it easy enough for them to share the content.

4. Post more valuable content: On social media, when you create content specifically for the socials, it works even better. Look for your older posts, find relevant images and videos and form them into shorts, stories and status updates and then share them on the various social media sites. If the content is valuable, actionable and has real world usage, it will be received well on the social media.

5. Ask Questions: Let your users interact with your social media updates. Post picture and videos asking your audience for answers and feedback. Run some polls and ask your followers to take part in it. The more your followers get involved with your content, the greater reach it will achieve.

6. Keep an eye out for trending topics: Something or the other keeps trending on the social media. The key here is to look for topics that are relevant to your niche, or at least those topics that you can tweak and include in your content. Whenever you find something relevant, try to incorporate it into your content while posting.

7. Use relevant hashtags: Hashtags are important across all networks. If you include relevant hashtags in your updates, the entire social update goes to the content stream of that hashtag. Anyone checking that hashtag will be able to see your content, that way you will be able to catch some new and highly relevant users.

8. Respond and Connect: When you as a content creator respond to comments, you build a very strong connection with your audience. Most people value your time and response on the social media, which is the reason why they are commenting in the first place. This connection or bond that you have with your audience goes to a whole new level when you start responding to the comments and questions on the social media.

9. Learn from your competition: If you are wondering what kind of social media content might be helpful for the niche and space that you are in then the best place to find it out is the timelines of your competitors. Whatever they are doing, if it is working for them then it will work for you. However, blindly copying does not help, one needs too research and find out what type of content works best and create more of it.

10. Prioritize one Social Network: Most of the bigger social networks are always useful no matter what niche you are in. However, every niche has a much targeted social network and that is where you should put all your focus. Utilize all the social networks that your time and resources allow and focus all your extra energy on the one network which works best.

11. Keep social profiles updated: With time, plenty of things change and new things becomes a priority. Your social media profiles should be updated to show that change. That way, everything stays relevant and your social media marketing is focused on the correct direction.

SMM Tips

12. Host Giveaways: Contests and giveaways are one of the most useful methods to grow your followers. This is also a way to keep your followers engaged and reward your loyal users. If your audience feels that you value them then they will, in-turn reward you with more content shares, likes and tweets.

13. Network with targeted influencers: If you browse your timeline or even search for something or look up hashtags and trending topics, you will see that plenty of posts are shared by people who have a huge following. This is because most social networks consider them as an influencer and shows more content from their profiles.

No matter how much you try, you will still find that those influencers are able to trend their content far easily than you can. But this isn’t bad as you can network with these influencers and once in a while, manage to get your content shared by them.

Social media marketing is all about staying fresh, catchy and consistent. If you are able to bring value on a regular basis, social media will work for you.

12 Actionable Blogging Tips for 2023

There’s no limit to blogging tips online, every blog on the internet, even those that have a different niche, once in a while write about blogging tips. However, not all tips are made equal. The blogging tips that are truly helpful are the ones that are actionable.

If you come across an exciting and new blogging tip and when you finally get down to implementing it, you realize that it can’t be done. Those are the tips that aren’t actionable; they are simply waste of time.

Here, we are going to discuss several blogging tips that can be implemented right away.

1. Make an Evergreen keywords list: Long tail keywords are sometimes so long that they become an article title. Search for at least a hundred such, really long tail keywords on your niche. The trick here is to find keywords that are evergreen, that is they are searched at all times.

Once you have more than a hundred such keywords, start writing articles on these long tails and make sure to write one such article everyday without failing.

2. Edit old posts and make them readable: Readable posts are easily scanable and makes human consumption of content easy. But this step isn’t just for humans, this is an SEO benefit. When you make your paragraphs shorter, especially at the top of the post, people bounce less and start to read more. This helps greatly in search engine optimization.

3. Start writing Guest Posts: There are many ways in which you can market your content, however guest blogging is one such method that everyone should do. Don’t outsource your guest blogging, do it yourself. There are many benefits of guest blogging and building links is only a small part of it. The main benefit of guest blogging, if you do it yourself, is the fact that it makes you an authority figure in your niche.

The readers consistently start to see you everywhere which makes you a niche brand that they can trust.

4. Add Tweetables in your Old Posts: Edit your old blog posts and add some Tweetables to it. The best way to do this is to mention some hashtags, refer some bloggers you know well in the tweetable and code and design it in a way that it stands out and draws attention.

5. Hire a tech to speed up your site: Not all tips are for DIY. If you aren’t good with coding then save up a small budget and hire a good technical guy and get him to speed up your website. A fast loading website will automatically start to rank for several keywords without any extra effort.

6. Understand your Niche: Everybody is an expert in something, there’s got to be something that you are best at. Identifying your exact niche is the most important thing in blogging. Once you figure it out, it is time to re-shape your content in such a way that it aligns with your core niche topic.

If you have a broad niche blog or a general content blog then the best way to get your focus back in your niche is to dedicate your new blog posts to this exact niche of yours. Older content can be edited at any point of time to make it niche relevant.

7. Hire a proof-reader: Most people hire editors to fix grammar issues on new content, but to make your blog flawless you need someone who can go through every post that you have and fix grammar and structure issues of old posts.

This can be implemented in a step by step order where you make sure to fix ten of your old posts every month. Very soon your old posts will be perfect and ready to be re-published.

8. Check rankings and optimize: Check your rankings and see what type of content is ranking on your blog. One might have hundreds of posts on their blogs but not everything ranks. Check what content is ranking and write more of the thing that ranks.

9. Develop a community: Random people from search engines will always come finding good content. They will consume your content, take action and leave. But such type of traffic isn’t loyal. If you have a loyal reader base on your blog, then this is the type of traffic that will comment, share your content and even link to your posts if they are bloggers.

A community is always an asset but it can’t be built overnight. It takes time to develop a loyal community in your blog and it starts from your comments section.

10. Take one social network at a time: A social network can only be truly leveraged if you have a strong profile with plenty of friends and followers in it. Being active on every social network is possible, but using it to its full potential isn’t possible. Take one social network at a time and build a strong following on it. Once you are done with it, take another network and give it your full focus.

11. Don’t Blog Solo: Blogging isn’t a solo activity, don’t do it all alone. Right from the start where you create your content, get some influencers and niche bloggers to collaborate with you for the content. Take their quotes, link to their content, make Tweetables out of their feedback etc.

Actionable Blogging Tips

This is basically the ground work, once your content is live, they will be your first few people who will share your content and link to it.

12. Work on your images: Start using a tool like Canva, there’s plenty of options out there. Every post that you publish should have plenty of images of various social network compatible sizes. Focus on sites like Facebook, Instagram, Pinterest etc. and make catchy images. Use your creativity to make these images stand out, for example add quotes and headshots of influencers directly into the image. This will increase the number of social media shares that the image will get.

Reading and finding new actionable tips is important, but when it comes to implementing, it is always better to try one idea at a time. Trying to do too many things will slow down the progress and nothing will be done properly.