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13 Email Marketing Mistakes to Avoid in 2023

Email marketing is one of the best online marketing tools available to digital marketers. This is one medium of marketing which isn’t controlled by 3^rd party sites. If you compare it with social media then you will notice that your twitter profile isn’t truly yours, after all Twitter is the owner of your profile and they can close it at any time they wish.

If you have your customers email id then you have an unrestricted access to their inbox which is pretty much a private space. If you gain access to this space and your emails are accepted here, then surely you have done a good job with email marketing.

However, it might not be the case with everyone, after all, we all make mistakes and there are several mistakes that you can learn, without really committing it.

Here, in this article, we will cover several email marketing mistakes that you can avoid.

1. Send a generic welcome email: This is a mistake that almost everyone makes with their email marketing. You know that you have to send a welcome email and it has to be on automation and without any second thoughts, you set it up on your auto-responder.

It is best that you customize your welcome email with as much details as possible. Don’t let it be a simple template, skip automation if possible, and send this email with the best of your ability so that it stands out and make way for a lasting relation.

2. Let users reply to your email: Having a no-reply email id attached to the email newsletters that you send, is perhaps one of the biggest mistake that almost every company does. These practices of having a don’t-reply email id have been accepted into practice and are almost unquestioned. This is perhaps one of the worst mistake that you can do and fixing it is equally easy, all you have to do is to add an email id where your recipients can reply and get your feedback on it.

3. Sending emails when ever your heart desires: If you don’t send emails regularly and consistently then people will forget you and when they suddenly see your email, and can’t recall you anymore, your email will go straight to spam.

The solution here is to set up an auto-responder email series where your subscribers will get emails on regular intervals and eventually they will start to expect your emails on the scheduled days.

4. Failing to personalize your emails: Email subscribers are regular people and they don’t understand that their names on the email opening or the subject lines are automated. Most people just consider that since the email has their name on it, the sender isn’t a bot and has taken out their time to write the email personally and specifically for them.

If you fail to do this basic step then surely you are going to miss out on a great deal of personalization which will eventually cost you subscribers.

5. Sending emails with Typos: No one wants to read content with basic spelling and grammar mistakes. The email content does not really have to be top-notch; it is after all, only a few paragraphs of content and needs to be written in a friendly and conversational tone. People like to skim through emails, so a scanable email with short sentences is the best way to go about it. Just avoid the basic writing mistakes and it should be ok.

6. Un-optimized and generic subject lines: It does not really takes a lot of time to add the usernames and first name fields in email subject lines and the previews and openings. Yet, people make this basic mistake and the entire email campaign becomes unsolicited.

7. Not adding a visible un-subscribe text or button: If any of your subscriber wants to go away, it is best to let them go. If you have people on your list that isn’t interested in your emails, they don’t open or read the emails, then it is a far better choice to let them leave. However, if someone wants to leave and can’t find the un-subscribe button then the situation is far worse.

The quickest solution here is to make sure that the, unsubscribe option is clearly visible in the email footer.

8. Adding too many Images: Having images in the email body makes the email stand out, but it happens only if the images are loaded. Most email service providers don’t like the images and they either block those images, or does not make them visible. When it comes to emails, plain text is a far better choice.

9. Don’t add attachments to your emails: No one really takes the time to download the attachment that you send everyone by email. Never send any attachments via. emails, unless it is that ebook which you promised when they signed up to your newsletter.

10. Over sell: Try to make sure that your emails are more about educating and informing rather than selling. People don’t like to see every email to be a sales email. Try to keep sales and promotional emails to a bare minimum.

11. Not having email signup options on website: Don’t want for traffic to start flowing before you add the email signup button. Try to get the subscribe now button and the exit intent popup to catch email ids from the very first day your website is live.

12. Ignoring Call to Actions: Unless your subscriber buys something or takes a CTA decision, the real purpose of your email campaign does not gets fulfilled. It is important that you optimize your CTA buttons so that the user clicks on them.

13. Missing out on test emails: Surely, your email is flawless and you have already checked it multiple times and it is ready to be broadcasted. However, do note that if you press that send button, there’s no getting back and all your subscribers will receive the email. If there are any mistakes with your email, you can’t fix it if you have already sent.

Here, the only true option is to send you a test email and then check it thoroughly before sending out the email campaign.

It is only human to make mistakes, but do note that these mistakes costs time, money and reputation. You do gain knowledge by committing mistakes, but the same amount of knowledge can be acquired easily if you just take note of the mistakes that other people do and make sure to not do it yourself.

12 Health Sub Niches to Start a Blog in 2023

Health is a serious niche where content has to be flawless and preferably written by someone who has an education background on the exact topic he is writing on. This qualification can be on topics like dietician, yoga certification, General Practitioner or even pediatrician or orthopedic, depending on the niche of the content.

However, not all health niches require the same amount of expertise. Some topics like healthy food, diet, general health and motivation topics can be easily researched and covered by writers who do not really have a strong background on health.

Here, in this article, we will cover several health sub niches to start a blog.

1. Health News: If you browse through the Google News search or look for trending hashtags on the social media regarding health topics then you will find that there are plenty of things that keep happening on the health niche. These are news related topics and ranking for these terms will mean instant traffic.

In the longer run if your news content is really good then try to get your health news site listed on the Google and other search engine for news search. While this step isn’t impossible, but it is fairly difficult to get into the news search and will require your site to deliver top-notch content consistently.

2. Weight Loss: Being overweight is a serious issue. Losing weight isn’t easy, on the other hand a very little lack of proper food choice can quickly increase the weight further. This is such a tricky situation that makes the best of us lose sleep thinking on how to lose the extra weight.

There are many articles that can be written about losing weight naturally by making good life choices, healthy food choices and other regular and everyday tips.

3. Yoga: There are many certificate courses that one can complete and become a certified yoga instructor. This will allow you to write yoga related content with authority and naturally it will help you to rank better. Search engines prefer that the content should be written by someone who is well qualified to write on the specific topic.

4. Hair: There can be so many causes for people to lose their hairs. Be it unhealthy eating, dandruff, water issues, side effects of specific medicine, the reasons are simply limit less. This also makes way to write content that does not have a limitation as this sub niche is pretty wide and there are plenty of things to cover.

5. Self Improvement: When it comes to topics like self improvement, it does not really take an expert to write on it. There are plenty of sub niches like happiness, or good habits, stress management etc. that can be easily covered and plenty of articles that can be written on it.

6. Pregnancy: Certain topics like pregnancy can be covered by expectant mothers in a far better way than someone who is an expert on the field. The search engines might disagree, but it will be their loss. If you are an expectant mother and you are covering your pregnancy, week by week, in your blog section then your content will be far more valuable than the experts themselves.

7. Healthy Living: This is another easy to cover niche where the topics are fairly easy to research. The very basic fundamentals of life like waking up early, going to bed early, drinking enough water, losing the sweetening drinks etc. are the type of topics that can be covered in this niche. Many sub niches falls under this wide healthy living niche, thus the chances of running out of topic idea is an almost impossible thing on this niche.

8. Diabetes: In this day and age, with our life style going from bad to worse, diabetes has surfaced as one of the really serious health issue. From dinner in the restaurants to often fast food cravings, eating unhealthy snacks, skipping breakfast, drinking cold drinks, minimum exercises and no physical activities are some of the major causes of this disease. Furthermore, heredity is also a top cause for getting diabetes.

While this disease can never be truly treated, in most cases one needs diabetes management which means there’s plenty of content that can be written in this niche.

9. Exercise and Fitness: You might not go to the Gym regularly but writing content on fitness and exercise is still fairly easy. One can easily research and write about these topics and cover them is great detail.

10. Healthy Eating: Not all foods are made equal. Certain foods are treated as super foods, while some others like broccoli, spinach etc. are more than healthy and should be taken regularly. From dry fruits, to season’s best vegetables and organic foods, everything naturally grown is good to eat.

Various foods content different nutrition values, like anti-oxidants, vitamin profile, protein content etc. Writing about such topics in details can be really helpful and it will allow regular content posting as well.

11. Health Products and Reviews: There are many products on the health niche. Not all of them are good, but if you look into the reviews and ratings properly, one can find out which products to promote and which ones to skip. Article content can be created around these topics which will allow the regular flow of content on your niche blog. There are no limits to the amount of products on these niches, so one can write as much as he desires.

12. Skin Care: Skin is another very serious topic. From natural skin care which involves mostly creams, drinking water, eating dry fruits etc. to high end cosmetics to even medication for serious health issues, everything falls under this niche. For the writers, this niche is tricky, but if one does not really cover the very serious parts of this niche then in general, this niche is still easy to write on.

Surely, there’s no limit to how many sub niches one can explore on the health category. Every sub niche has more sub-niches under it, so one can be as specific and as niche as one wants to be.

17 Tips to Stay Motivated as a Blogger

When you start out as a new blogger, you are always charged up, fully motivated with plenty of ideas and thoughts flowing through your system. You have several posts schedules, many outlines and drafts pending and there’s always so much to do.

For months, you don’t have to worry about content as there’s something always cooking in the pipelines. Unfortunately, at some point of time you will face the burn. There’s writer’s block which is bound to come and attack you when you will be least expecting it. No matter how well you are prepared, you will, at some point of time, face blogging motivation issues which will hinder your progress.

Here, we will cover several tips to stay motivated as a blogger.

1. Write a thousand words every day: Taking a target and sticking to it will keep you in the habit of writing regular content. Article writing is a habit and if you wish to write more content, it is important that you set yourself a content writing target and stick to it.

2. Follow content schedule religiously: When you set specific days for posting new blog entries, your blog start to perform better. Readers start to expect new content on days that you have set aside for article posting. This is also a sort of habit at your end and when you follow this schedule for months, you stay motivated to keep this posting schedule going.

3. Check income stats: Money is the biggest motivator and if you have earned money from blogging in the past then check those checks or deposits, it will keep you motivated. However, as a new blogging, you can check the income reports of other bloggers for staying motivated.

4. Read Motivational Books: There’s many bloggers who have written books on blogging motivation or positivity. Reading such books keeps us moving further and helps us stay focused on our blogging goals.

5. Treat yourself for success: Everyone has their own definition of success. If you target bigger results then you will miss out on the smaller and more achievable success goals. Check out the smaller targets, like 100 organic traffic per day, or 1k email subscribers etc. When you reach such goals, treat and congratulate yourself as achieving goals is always worth celebrating.

6. Join Blogging Communities: Blogging isn’t a solo journey, to stay ahead in the blogging business, one needs to join blogging communities in facebook, linkedin and other places and stay connected. Discussing blogging matters on such communities keeps the blogging motivation going and the feeling of being stuck alone in the blogging journey does not bothers anymore

7. Fix your Design: It is important that a blogger should like the look and feel of his own blog. A custom theme isn’t as important but the design and the logo should be unique. The blog should look good and match the bloggers personality.

8. Learn from the Pro: There’s many popular bloggers around. These people have been blogging consistently for years. It is good to get a firsthand experience from these bloggers. So whenever they launch a course or a consultancy sessions, join it and learn the ideas directly from the pros.

9. Diversify your income streams: Having multiple income streams is always a good idea. If something happens to your only income stream then your revenue will get impacted and you will immediately lose all of your blogging money. This is the reason why a blogger should have multiple income streams. More money will generate more interest and motivation.

10. Learn to turn down offers: Accepting too many of those guest posts and sponsored posts requests are also a reason for burn outs. Don’t read too many of those pitches simply ignore or say no to the unsolicited pitches.

11. Get away from Social Media: As a blogger there’s a reason to be active on social media. You need to share content, connect with fellow bloggers and influencers etc. However, mindless scrolling of the social media time lines does not helps and one need to stop doing that.

12. Take a break: Blogging from morning to evening everyday can be a huge cause of burnout. Do note that when you work for others, your work timing is usually 9 Am to 5 PM. But as bloggers, we tend to work for 18 hours a day which is way too much. Take some time off, and spend time with friends and family. It will get the creative juices flowing once again.

13. Make a blogging time table: If you blog at any time of the day then it is best that you make a time table for blogging and stick to it. Set aside time for content creation, guest posting, commenting etc.

14. Set time for email management: Reading and checking out emails every few hours is a bad way to kill your productivity. It is best to allocate some time for checking emails, it can be twice a day as people need to be answered as soon as possible. When you open an email, try to respond to it and get that done. No point opening the email, reading it and leaving it later for posting the reply.

15. Outsource boring work: Not all work is fun but even if certain aspects of blogging is boring, they still need to be done. If outreach isn’t for you, or you don’t write good content, then it is time to outsource those tasks.

16. Take part in Twitter Chat: Twitter chat is another amazing feature of twitter and is far underused. Check for hosts that run these chats and note down their timings. Take part in those chat when they next time host it again.

17. Field the comments: Replying to blog comments is a very positive and motivating work. If you do this consistently, your blogging motivation won’t leave you in a hurry.

Hitting a writer’s block is easy but getting out of it is tough. If you manage your blogging time well, chances are slim that you have to hit such a block. When you try to do too many things and keep pushing yourself further, that is when things goes wrong and you start to find yourself in a block. Blogging is simply, keep it that way.

11 Tips for Bloggers to write more Content

As a blogger, the success to your blogging activities lies in the amount of content you create. Agreed that everything still has to be done, from link building to promotions, but the biggest factor for the blogging success remains with the content.

When you create more content, your posting schedule improves, that is rather than posting one to two posts a week, you can speed up your content by posting 3 to 5 times a week. If you still manage to write more than the extra content can be used for guest posting, or running other blog sections like LinkedIn pulse or Medium.

Here, in this article, we will discuss several tips to help you write more content.

1. Be active in the comments section: If you have an active comments section then simply replying to and discussing with other commentators, you will be able to get more content ideas. However, if your own comments section isn’t as active then start reading the comments that other blogs in your niche gets. Those comments, often ignored by your competitor, is truly a gold mine of ideas and thoughts. Go through it deeply and you will find enough ideas to start working on some new blog posts.

2. Quora: This site isn’t just a question and answer website, it is truly a social network targeted to the question and answer niche. If Quora is utilized properly, it will serve as a hunting ground for ideas on any niche. Whatever your niche might be, Quora has questions waiting for you to answer.

Take out some time answering questions on Quora. This will increase the ideas that you have on your own niche and the more your research the more knowledge you will gain.

3. Take a Walk: Sometimes sitting in front of the computer does not help to gather the ideas. Out in the open, perhaps walking around a park often helps to collect ideas. This is where you should carry a notepad with you and quickly jot down the ideas that you gain from spending quality time off line.

4. Read books: If you truly want to master your niche, it is important that you read a lot of good books on relevant topics. Look for good authors who have written on topics that you often write content. If you aren’t able to find related books, then join some networks like good reads and it will automatically start suggesting you various books that you should be reading.

5. Review a product: There are so many products on your niche find them on Amazon and other places. Buy them if you have to and start reviewing them. Good or bad, write an honest review and try to cover them in as much detail as possible. Do not worry about being negative here as the idea is to write good content and not to please anyone.

6. Cover Television: If there are shows or even films on your niche, take out some time to watch them in full. Then write a detailed review of the show you have just watched. There’s always something relevant, no matter what niche you are in. For us entrepreneurs, there’s shark tank, which is a reality show and worth covering in your blog section.

7. Check what is trending: Google trends are a great tool for finding topics that are currently making the waves. Surely trends and hashtags are visible on most social media sites, like Twitter, but Google has a very detailed page on trending topics. They even have a hot trends section for content that is getting a lot of views.

8. Interview someone from your niche: While interviews are a great way to add content, it is also an opportunity to do some networking. For interviews, most of us target the popular people from our niche. If you manage to get time from an influencer from your niche then it is also a great opportunity to know more about the influencer. This is truly a networking opportunity and the influencer is surely going to remember you after the interview.

9. Start story telling: Readers always wants to know more about the person behind the blog. Surely, you do have a story about yourself and how you got started which is something that you keep in your about us section. But once in a while, writing more about your personal life in the form of blog posts helps in making a stronger bond with your readers. If you are able to connect with your readers on an emotional level then your readers will have a strong bond with you and in time, this relationship will become further stronger.

10. Turn off distractions: When you are finally ready to start finishing up the article, it is time to block all distractions. Get rid of the music, if possible close the doors and the windows and remove the unwanted tabs that are open in your browser. In the long run, try to find a white noise option that will get rid of the stronger and disturbing outside sounds.

11. Re-purpose content from other sources: When it comes to getting content created, you might already have a variety of content ready. There’s content created for the newsletters, or Guest Posts, or other form of content that goes into slide share or even infographics. All these content are different but still several of this content can be easily re-purposed into the blog section.

As a blogger, our main work is to create content. This can be for the main blog section, or guest posts, or social media and micro blogging. Every online marketing activity in some capacity requires the creation of content. If you are able to write more, you will be able to do a lot of marketing activities. In such a case it is always better to invest in oneself and work harder to get more content created.

15 Tips to Get Started with Email Marketing

Email marketing is perhaps one of the strongest sources of online marketing. If you compare most other marketing methods, like Social Media, you will find that the amount of control anyone has over their followers on social sites like Twitter, Facebook etc. are almost none. The entire following you create on a social media site is ultimately, not yours. In an instant, that following can be taken from you.

Now, compare that with the emails you collect. You have complete control over your list. This is one of the main reasons why, along with other forms of online marketing, one should keep a dedicated budget and time specifically allotted for email marketing.

Here, in this article, we will discuss email marketing tips.

1. Start Early: Catching email leads is the first thing one should start. Even if the website isn’t ready, a coming up page can catch email leads. While catching email leads, always give a small introduction of what your email subscribers will expect in future emails.

2. Create Lead Magnet: Normally, even without lead magnets, one can easily catch email leads. But the process becomes easier and more people start to drop their email ids if there is some kind of benefit associated with giving their email ids.

3. Work on Auto-Responder series: Auto-responders are email content where the subscribers start to get a number of emails which are sent one after the other, in the form of a series. This is a great way to bring in a new customer and educate them about your business and let him know how things work at your end.

4. Work on your welcome email: Usually saying, the very first email that you send your subscriber should be short and easy. This is mostly the welcome email. However, take your time and craft a good welcome email that explains your system and business. Send this email later through, perhaps once the subscriber starts to receive the auto-responder series, is the right time to send this extended and detailed welcome email.

5. Let them know the real you: Emails with pitch and sales is something that is best sent when the subscriber is matured enough to receive those emails. At the start of an auto-responder, always write emails that explain more about you and how you started your business. The more personal details you share about yourself, the stronger your connection will be with your email audience.

6. Re-purpose your blog posts: You have always wanted that more people should read your blog post. So finally, you get the opportunity to email some of this blog post content to your readers in the form of auto-responders. This way, your email audience gets to consumer more content, instead of promotional emails.

7. Personalize your emails: Make sure to personalize your emails and even the subject lines so that it gives better open rates. Include the name field in the email subject line and the opening part of the email body, this will make sure that your subscriber will quickly open your emails.

8. Always setup double-optin: This is one of the major reasons why catching email ids with content upgrades tied with double opt-in works really well. The user, in such an arrangement, has to confirm their email ids before they get their gifts. With double opt-in your subscribers are so much more dedicated and far less people will unsubscribe from your list

9. Use exit intent popup: Among the several ways you will be using the email subscribe form on your website, the exit intent popup will be, by far the most effective means of catching email leads. This pop-up is triggered by your user’s mouse movement, the moment the user tries to leave the site, this email submission pop-up launches.

10. Occasionally, sell stuff: Your email audience is also a sales channel. Just like social media or your blog section, where you occasionally sell stuff by pitching and sharing, the same can be done with email marketing. Note that over doing this will result in people un-subscribing, so need to balance sales and content based emails so that benefits can be taken while keeping the quality high.

11. Email Feedbacks: When a user provides their testimony or feedback, this builds a positive trust for your brand. This positivity needs to be shared and what better way one can let other know about this feedback, than to email your subscribers. Once in a while, send out emails letting people know that you are getting positive feedback, testimonies and reviews. Along with this, ask others to leave reviews if they support your work.

12. Let people unsubscribe: Make sure to include a link to unsubscribe at the bottom of every email you sent. Some people will always be unsatisfied and it is best to have those people removed. If someone does not like your emails, let them go.

13. Keep the email body small: Emails aren’t articles where you need to keep writing and adding more details. When it comes to emails, a few good lines of catchy text is usually more than enough. Having images in the article body can be a good thing as it catches user attention.

14. Segment your subscribers: Not all people are the same, and depending on their interests etc. segment your list into various parts so that you can send them more targeted and personalized emails.

15. Keep the auto-responders longer: Note that your subscribers should keep getting regular emails. The moment they stop receiving your emails, is the moment you lose them. If your subscribers haven’t received any email from your end for months, then you can no longer connect with them. They are as good as gone.

Email marketing can be tricky but if done properly then it can be a good way to communicate with your audience. It is difficult at first to make your presence acceptable in your subscriber’s inbox, but if you manage to do it successfully then slowly in time, your audience will start to expect your email.

Top 11 Tips to Scale your Online Business Quickly

Every business grows with time and sooner or later the various stats like leads, sales, profits etc. starts to grow in numbers. But this growth takes time as organic and natural growth, without any specific and planned influence, happens in its own time.

On the other hand, when it comes to an exponential growth where your business goes to another level, mostly with VC funding or by some other rare factor, it starts to scale. This speed of growth, known as scaling might happen naturally someday, but if a business wants to achieve this by working on it, then we have compiled some tips to help scale your business.

Here, in this article, we will cover some tips to scale your business quickly:

1. Retain Existing Customers: The costs of getting a new customer is always very high and when you compare it to retaining a customer that you already have, the expense is next to nothing. This is the reason why a business should always focus on their churn rate.

To boost your customer retaining percentage, make sure to keep a good communication going with your customers. That way if anything goes wrong, your customer will immediately respond and you can quickly fix the issue. Along with that, keep your apps and sites in good health, update content information and keep improving your products.

2. Catch Leads: The easiest way to catch leads is from your own site and your content pages. If your blog is ranking organically then your own blog will be your best place to catch leads for free. Now compare these with the leads you catch from social media and elsewhere and you will realize that maintaining a blog is the best thing to do.

3. Check what is already working and do more: The best way to scale is to first analyze what is working today. Then, slowly start doing more of what is working and even spend more money in that direction to boost your revenue further.

4. Out Source: To speed things up, outsourcing is a great option, as it does not require employee trainings, office space etc. Simply hire the right talent, show them what to do and expected turnaround times and then wait for the work to be completed.

5. Plan on Paid Subscriptions: Scaling a subscription business is easy and safe. Even if the customer acquisition costs are high, you are still safe because they are on subscription. However, if your churn rate is too heavy then even a subscription model won’t last forever.

6. Research your Competition: You are not the only one in your niche or you aren’t the first person to do what you are already doing. In most cases, some form of competition already exists. Check how they scaled their business, how your niche was tapped and used. This research will become the key ingredient in your long-term business.

7. Look into Pay Per Click: If you have money to spend, your sale is on paid subscriptions and your cost of acquisition and churn rate is low then using PPC is going to benefit you heavily. Simply increase your budget, spend more money and at the end of it, gain more paid customers and keep scaling it.

8. Read books on Growth and Scaling: Not all ideas and knowledge can be found in the blogs and on YouTube. Think on it, the digital universe is fairly new, not even two decades old. However, people have been doing businesses for thousands of years and some of those business models have been documented for eons. All that knowledge and more are available in the books, waiting for them to be read.

9. Keep measuring new customer acquisition costs: It is important to keep a check on the money that is costing the business to acquire a new user. There is always more than one way to get the customers. Check which acquisition method is cheaper and yet scalable, organic, social media, pay per click etc. Push on the method that works best.

10. Balance your Debt and Equity: When the time comes to scale, most businesses start to think about taking in debt or giving away equity. Today, especially for startups, when they get funded, they take it that they had become successful. This is however only the start of a long journey.

In the long run, when you look back and see there isn’t a lot of equity left under your portfolio then you will realize that you haven’t done a good job with your money raising process. Similarly, if you raise too much debt and you find yourself in a position where working capital is difficult to get, then again you have made a mistake. The secret to success is somewhere in the balance, raise money as much as it is needed and spend it in ways that grows your business and brings back money.

11. Optimize your conversion rate: The final piece of this scaling process lies with the CRO, the more your conversion rate is optimized, the better sales you will get. Check your cart and if there are any tech issues then fix it. Sometimes, the buying process of a business is complicated and it takes a lot of hard work for their customers to reach to the payments page, if those issues are fixed, it will immediately speed up the sales.

There’s still a lot that can be done, for example sending discount offers when cart is abandoned. Working on lead magnets to catch emails and further boosting the conversion rates of email submission forms etc. Everything ultimately adds up and slowly keeps improving the CRO for long term benefits.

Scaling a business is difficult but given the right tools, budget and planning, it can be done in time. The technology too plays a huge role in helping scale various businesses. The best kept secrets of scaling a business is all in the process and planning.

12 Easy to Implement Social Media Management Tips

Social media is huge. When you combine the traffic of sites like Facebook, Instagram, Pinterest, Linkedin, etc. you pretty much get access to every single person that ever breathes in this world. This traffic, thanks to the social sites, are pretty much sorted by age, gender, interests etc. and served on a platter to the marketers for carrying out their promotional activities.

There’s pretty much two ways to reach this audience. Every social site has their own method of doing pay-per-click ads, where you as a marketer can pay your way to build an audience. However, if you are low on funds then there’s the free option where you can directly reach your target audience’s time line with great content and marketing.

All this sounds good, but one still needs to build a content marketing strategy to get this audience. Here, in this article, we will discuss several social media management tips to gain social media traffic and convert them to achieve your goals.

1. Choose your social media sites: Every niche is different and based on your niche, choose the best social sites and put your full concentration on those. For example, if your niche is home and garden, then along with the top tier social sites like Facebook and Instagram, you should also focus on Pinterest. On the other hand if your niche is marketing or career or jobs, then your target social site should be Linkedin.

2. Plan and Stick to your Posting Schedule: The first rule of scheduling content is to make sure that you have a long queue of future content ready for your timeline. This content needs to be scheduled for months in advance. In such a case, first schedule content with weekly updates. When you have that ready and your bare minimums are done, start scheduling further so that you can post multiple times a week, to make it further regular with multiple times a day.

3. Make use of existing content: If the brand you are working on is absolutely new than there won’t be anything to re-purpose. But mostly, that won’t be the case and chances are that your brand has been running for some time now. You might have valuable content on the blog section, there might be an email newsletter and auto-responder in place, and chances are that you have run some guest posting campaigns in the past. All this content can be easily repurposed and recycled and posted and shared on the social media.

4. User Generated and curated Content: User generated content is an easy way to boost up your social calendar. This way a lot of content can be easily added and scheduled for your timeline. There are many places from where you can curate relevant and useful user generated content, for example your comments section, social media replies, brand mentions on social media and incoming backlinks and even testimonials can be great places to curate content.

5. Outsource: To speed things up, one needs a team to delegate tasks. A social media management work has several components like creating content, getting graphics ready and finally scheduling it. All of these tasks can be delegated to others so that you can speed things up.

6. Look for Events and Holidays: Now that you are scheduling content on your social timelines for months in advance, it is also important to take note of the important events that will fall during your scheduled times. If any major holiday or event falls during the time you have scheduled content for, then you should make some space for posting something related to the event.

7. Upgrade content with Canva: Several times you will notice that the target content, whether they are from your own blog posts or guest posts, or they are curated content, they all miss the addition of good graphic. But it does not need to stay that way. With the help of Canva, quickly make images that will go well with the content of the scheduled posts.

8. Use Trending Topics and Hashtags: Always make way for trending topics. These are the topics that can be easily pulled from the latest trending hashtags and if they are relevant to your niche, then share them on your time line. This can be further improved by creating catchy graphics, finding something that is available in your blog and is relevant to the story which is trending and then share it with the hashtag.

9. Check messages and notifications: Social media is all about connecting with your audience. There are still people on the social media who send direct messages, not the automated spam and marketing messages but real messages from real people. It is important that we make sure that such messages don’t go unread. Same goes for notifications, as normal people tag and respond to updates, it is important that you respond back.

10. Sometimes Re-Publish content: When you create some good quality micro blogging content, it isn’t enough to share it just once. The attention span of the social audience is small and the timeline scrolling is slippery. If the content is good, unique and deserves more attention and feel free to re-publish it again, give a few week of time in between and publish it again.

11. Show the real you: Social media has too many bots; you never know how many of your own followers are ultimately bots. But that said, you don’t need to be a robot yourself. Share photos of your work place, tell your stories that shows the real you. There’s so much that can be shared from office parties to vacation pics, anything that is relevant and connects your brand and business can be worth sharing.

12. Track reports: Checking reports helps to know what is working, that way you can do more of what works and minimize content that does not get much attention. There are many tools that provide social listening features which help you to track your content progress further. Use those tools to know what kind of content does well.

Social media management is an easy way to organically connect your brand with your followers. It does not requires a lot of money, simple ways of sharing content, responding to queries and making sure that you and your business is out there and is easily reachable is simply enough to get started.

Top 12 Lessons learnt from Massively Successful Bloggers

One thing that is common with all bloggers is that they all start from scratch. This skill, known as blogging, isn’t taught in school, people learn it somehow on the internet. There is no documented path and as bloggers, we learn from our own experience and do more of the things that have worked in the past and minimize things that aren’t as profitable.

Most bloggers go through this same process and yet some bloggers are more successful than others and some even close their doors and move away from blogging. Every year you will find several blogging domains that are now parked domains and their blogs are lost forever.

The difference here is in the approach. Successful bloggers do the same things, but their approach is different.

Here, in this article, we will discuss some of the lessons of successful blogging.

1. Stop Procrastination: There are tons of work that is required to be done on a daily basis for blogging. Some of these tasks are fairly easy, for example sharing content on the social media, or even posting comments on other blogs. However, there are some tasks that are not as easy, for example writing articles for own blogs or guest posts for other blogs.

If you get yourself into a habit of doing the easy and interesting work, and keep delaying the difficult ones, then you won’t be able to make much progress with blogging.

2. Stay Disciplined: Internet has a lot of goodies, YouTube for example or even Facebook, that can waste hours of time if you keep watching shorts or keep scrolling the timelines. There are no blogging bosses, so you have to keep yourself disciplined and make sure that with every passing hour, you make a certain amount of progress.

3. Be Consistent: Being regular is important in blogging and social media. If you add regular content, your audience will start to expect new content on the days in which you publish your articles. Same thing applies to your followers on the social media.

4. Stick to your Routine: Your own personal routine matters. Follow a daily routine where you complete a number of blogging tasks at different times of the day, for example content writing in the morning, guest posting later in the day followed up by commenting and social media sharing during the evenings and night.

5. Make way for important things: Some blogging tasks are more important than others. For example certain tasks brings in money, like paid content writing, sponsored posts, affiliate marketing, email marketing with the purpose of selling something, paid consultancy etc.

But these aren’t the only tasks as content writing and marketing is equally important. As a thumb rule, always make sure to do the tasks first that brings in the money. If the money flow is good, the rest of the business will take care for itself.

6. Keep learning: Blogging is a dynamic field and things changes fairly quickly. One needs to keep learning new skills and stay updated to keep on top of everything. Every day some new tool comes into play, SEO changes happens, new rules of content marketing are applied and some tried and tested marketing and link building methods are trashed. In such a condition, one needs to keep learning new things to stay updated.

7. Network: Successful bloggers network with other bloggers and influencers to keep spreading their content. This networking is mostly genuine and one does not connect with others for the purpose of gain, rather the idea is to give and forget. The returns will follow in time.

8. Invest in Content: The real blogging asset is the content that you have on your blog. Good content is your ultimate investment, so take out some time, hire freelance writers if you have to and get some proof-readers in and fine tune the content that you have and make it top-notch.

9. Buy Paid Tools: Using free tools isn’t a bad idea. There are many tools with forever free options and there’s trial versions that allows the usage of full features but for a limited amount of time. However, for the longer run and especially on tools that are truly important for example email marketing which will require a long term paid tool like Mailerlite etc. This is where spending money makes sense.

10. Spend money for a Custom Theme: Building a brand takes time, effort and money. People won’t take a blog seriously if it does not even have a custom theme. The unique and creative look which will reflect your unique personality and perspective is important. This is where your readers will start to see you as an authority on your niche. Everything starts with a unique domain, a custom theme and some graphics that relates to you.

11. Work hard: Now that everything is finally getting into order and things have started to improve, it is time to push yourself harder. You need to add a lot of content, be it posting on your own blog, free lance writing to keep the money flowing, guest posting and article writing to get the marketing going and along with that you need to write a lot on sites like Quora, Reddit and niche forums.

12. Don’t Giveup: Everything said and done, blogging is best suited for people who aren’t looking for a quick dime. If you want to be successful with your blogging venture then it is time to do all the hard work, invest money for the things that are really important and do this day in and day out without getting desperate for results.

If you are doing this for financial gain and you need a quicker return then it is best to focus more on freelancing, rather than blogging. You might need more than a year to see any positive results and this is exactly where a lot of blogs shut down their doors. However, where many others fail, some people rise and achieve their success, and when they do, their struggles and achievements becomes lessons for others.

Blogging is a long term venture and you can’t expect quick results. However, if you stick to it, and keep blogging for a very long term even if you don’t see enough results, eventually it will all work out.