Email marketing is perhaps one of the strongest sources of online marketing. If you compare most other marketing methods, like Social Media, you will find that the amount of control anyone has over their followers on social sites like Twitter, Facebook etc. are almost none. The entire following you create on a social media site is ultimately, not yours. In an instant, that following can be taken from you.
Now, compare that with the emails you collect. You have complete control over your list. This is one of the main reasons why, along with other forms of online marketing, one should keep a dedicated budget and time specifically allotted for email marketing.
Here, in this article, we will discuss email marketing tips.
1. Start Early: Catching email leads is the first thing one should start. Even if the website isn’t ready, a coming up page can catch email leads. While catching email leads, always give a small introduction of what your email subscribers will expect in future emails.
2. Create Lead Magnet: Normally, even without lead magnets, one can easily catch email leads. But the process becomes easier and more people start to drop their email ids if there is some kind of benefit associated with giving their email ids.
3. Work on Auto-Responder series: Auto-responders are email content where the subscribers start to get a number of emails which are sent one after the other, in the form of a series. This is a great way to bring in a new customer and educate them about your business and let him know how things work at your end.
4. Work on your welcome email: Usually saying, the very first email that you send your subscriber should be short and easy. This is mostly the welcome email. However, take your time and craft a good welcome email that explains your system and business. Send this email later through, perhaps once the subscriber starts to receive the auto-responder series, is the right time to send this extended and detailed welcome email.
5. Let them know the real you: Emails with pitch and sales is something that is best sent when the subscriber is matured enough to receive those emails. At the start of an auto-responder, always write emails that explain more about you and how you started your business. The more personal details you share about yourself, the stronger your connection will be with your email audience.
6. Re-purpose your blog posts: You have always wanted that more people should read your blog post. So finally, you get the opportunity to email some of this blog post content to your readers in the form of auto-responders. This way, your email audience gets to consumer more content, instead of promotional emails.
7. Personalize your emails: Make sure to personalize your emails and even the subject lines so that it gives better open rates. Include the name field in the email subject line and the opening part of the email body, this will make sure that your subscriber will quickly open your emails.
8. Always setup double-optin: This is one of the major reasons why catching email ids with content upgrades tied with double opt-in works really well. The user, in such an arrangement, has to confirm their email ids before they get their gifts. With double opt-in your subscribers are so much more dedicated and far less people will unsubscribe from your list
9. Use exit intent popup: Among the several ways you will be using the email subscribe form on your website, the exit intent popup will be, by far the most effective means of catching email leads. This pop-up is triggered by your user’s mouse movement, the moment the user tries to leave the site, this email submission pop-up launches.
10. Occasionally, sell stuff: Your email audience is also a sales channel. Just like social media or your blog section, where you occasionally sell stuff by pitching and sharing, the same can be done with email marketing. Note that over doing this will result in people un-subscribing, so need to balance sales and content based emails so that benefits can be taken while keeping the quality high.
11. Email Feedbacks: When a user provides their testimony or feedback, this builds a positive trust for your brand. This positivity needs to be shared and what better way one can let other know about this feedback, than to email your subscribers. Once in a while, send out emails letting people know that you are getting positive feedback, testimonies and reviews. Along with this, ask others to leave reviews if they support your work.
12. Let people unsubscribe: Make sure to include a link to unsubscribe at the bottom of every email you sent. Some people will always be unsatisfied and it is best to have those people removed. If someone does not like your emails, let them go.
13. Keep the email body small: Emails aren’t articles where you need to keep writing and adding more details. When it comes to emails, a few good lines of catchy text is usually more than enough. Having images in the article body can be a good thing as it catches user attention.
14. Segment your subscribers: Not all people are the same, and depending on their interests etc. segment your list into various parts so that you can send them more targeted and personalized emails.
15. Keep the auto-responders longer: Note that your subscribers should keep getting regular emails. The moment they stop receiving your emails, is the moment you lose them. If your subscribers haven’t received any email from your end for months, then you can no longer connect with them. They are as good as gone.
Email marketing can be tricky but if done properly then it can be a good way to communicate with your audience. It is difficult at first to make your presence acceptable in your subscriber’s inbox, but if you manage to do it successfully then slowly in time, your audience will start to expect your email.