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Home improvement chain Lowe’s is a popular destination for people in need of a new grill, thanks in large part to the impressive inventory. If you’re …
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This article is the fifth in a series and is called President of the Academy of Competitive Intelligence answers our questions. We talk to Dr Ben Gilad, the President of The Academy of Competitive Intelligence. In this series, we ask ... Read More
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This article explains how Competitive Intelligence and Corporate Investigations prevented a lousy investment. Our investigations showed how an investment opportunity wasn’t what it seemed. This case study shows how our services provided our client peace of mind. And stopped a ... Read More
The post How Competitive Intelligence and Corporate Investigations Prevented a Lousy Investment appeared first on Octopus Competitive Intelligence.
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In today’s highly competitive business environment, it’s crucial to differentiate yourself. You still had to stand out even when it was not so competitive. It is not enough to offer a quality product or service; you must also communicate what sets you apart.
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When you sell your Massachusetts home, there is a possibility you may have to pay capital gains tax. Learn what capital gins is when you may have to pay it and learn strategies to minimize your tax liability.The post Understanding the Ins and Outs of Capital Gains Tax on Real Estate appeared first on merrimackvalleymarealestate.
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The post Hell Museum at Jalan Kayu Joint Temple | Home Tourist Photo Essay 18 appeared first on The Scribbling Geek.
Har Paw Villa is not the only place in Singapore with a Hell’s Museum. At Jalan Kayu Joint Temple is an equally grotesque exhibit.
The post Hell Museum at Jalan Kayu Joint Temple | Home Tourist Photo Essay 18 appeared first on The Scribbling Geek.
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This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive ... Read More
The post Competitive Intelligence Questions to NATS Strategy Analysis and Development Manager appeared first on Octopus Competitive Intelligence.
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The post Head of Market and Competitive Intelligence at BT Answers Questions appeared first on Octopus Competitive Intelligence.
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This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don’t know. When we ask a great ... Read More
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Competitive analysis is an essential part of any business strategy, as it allows you to understand the strengths and weaknesses of your competitors and identify areas where you can improve your own offering. In this blog post, we will explore the best ways to research your competitors and gather information to inform your competitive analysis. Put simply, how to do competitive analysis if you have not done it before.
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In the cutthroat business world, rivalry makes it easy to become consumed. Constantly analysing and critiquing your competitors’ every move. We tirelessly search for their flaws, hoping to capitalise on their mistakes.
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Competitor pricing is something we are often asked about. It’s a critical aspect of any business, influencing market positioning, customer perceptions, and profitability. Delving into competitors’ pricing strategies is essential to gain a competitive edge.
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If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive edge.
And if this idea feels daunting, here’s the good news—competitor analysis doesn’t mean obsessing over every move your competitors make like a paranoid detective.
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Why, competitive intelligence and creativity: Weekly Winning Strategies
“Why” is the most important word you’ll ever use.
In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding the root of problems and continually challenging assumptions. This applies directly to competitive intelligence and market analysis. So why competitive intelligence and creativity?
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When it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s missing, and don’t try and hide from the hard stuff.
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Start with “why.” Always look for the strategic intent behind a competitor’s move.
Scan for signals. Pay attention to the small details that might hint at a larger strategy.
Challenge your assumptions. Pressure-test your conclusions before acting on them.
Think long-term. Consider second-order effects and ripple impacts.
Stay grounded in the customer. Ultimately, it’s their perception that matters.
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It’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems like the “right” interpretation. But here’s the problem—every market shift, competitor move, or strategic decision is like a line, and a line has two sides. Your competitive edge in market analysis.
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Minimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price control. It’s a strategic lever in the competitive landscape. Here’s why MAP matters from a competitive intelligence and market analysis perspective:
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You’re Not Losing to a Better Product. You’re Losing to a Better Perception. We like to believe that customers are rational. They think in straight lines. But in the real world? They zigzag. They don’t want what they say they want. And they don’t buy what they think they buy. And they don’t switch because of what you think is a “better product.”
They switch because something feels right. More aspirational. More aligned with how they see themselves or want to be seen. That’s why competitive intelligence that relies too heavily on what customers say is broken by design. Let’s break this down, reframe it, and show you how to build a stronger competitor and market analysis playbook.
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The Right Competitive Intelligence Questions: Weekly Winning Strategies
The right competitive intelligence questions and the good questions aren’t just intellectual exercises or quick lists with little thought.
“Erm, what’s their turnover? What’s their pricing? And erm what is their strategy?”
