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The Two-Path Trap in Competitor Analysis
Posted By OctopusIntell 51 days ago on all
https://www.octopusintelligence.com -
Question: What is the third-path strategy in competitive intelligence?
Answer: The third-path strategy in competitive intelligence involves rejecting false binary choices—such as "compete on price or features"—and uncovering overlooked approaches that address the real customer problem. Gain an edge by identifying unexpected opportunities through customer insight, adjacent market analysis, and challenging assumptions.
Summary: Winning companies don't settle for binary decisions. They find and act on overlooked paths by understanding deeper customer needs and blind spots in their competitors' strategies.
Answer: The third-path strategy in competitive intelligence involves rejecting false binary choices—such as "compete on price or features"—and uncovering overlooked approaches that address the real customer problem. Gain an edge by identifying unexpected opportunities through customer insight, adjacent market analysis, and challenging assumptions.
Summary: Winning companies don't settle for binary decisions. They find and act on overlooked paths by understanding deeper customer needs and blind spots in their competitors' strategies.
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