14 YouTube SEO Tips for 2023 and Beyond

YouTube is nearly an unrivaled user generated video content provider at this moment. It is the only video host that truly pays for video content. With the power of Google, this is one site that gets more than fourteen billion visits a month.

To get a taste of that traffic all you need to do is to upload a video and do some basic optimization and let the visitors coming. In essence, this still works and basic YouTube SEO is a fairly easy process. The secret is in the consistency and discipline, the rest all falls in place automatically.

Here, in this article, we will discuss some YouTube SEO tips.

1. Channel Setup and Customization: Creating a unique channel header and making a small channel introduction video helps a lot to create a basic branding for the channel. Any visitor who lands on your channel for the first time, gets to see the unique channel intro which makes a strong connection with the audience.

2. Consistent Video Uploads: On YouTube, consistency is a huge factor. If you upload videos whenever your heart desires, it won’t work. Set aside the days of the week on which you will upload videos. If you wish to upload three videos a week, then choose any three days, for example: Monday, Wednesday and Friday and only upload videos on these days, strictly! Now, try to top it up with the exact time of the day, say it is evening then only upload in the evening time.

This step is fairly simple step and if you are dedicated enough, you should be able to schedule videos in advance that get published on specific days.

3. Video Keywords and Description: The description space matters a lot in YouTube. Here, you can give a small description that explains what the video is about. Then, you can give links to your related social accounts, mention other videos that you already have in your channel which are relevant to the current video.

YouTube also provides a small section where you can add relevant keywords and tags. Filling up this field with related keywords helps YouTube to show your video in the correct places.

4. Optimizing the Title Tag: This is the strongest SEO signal provider and having a relevant title, just a few words in length, will help the video to rank better in YouTube serps. Do note that this is not just for the SEO robots, but normal visitors are affected a lot by this title tag. People decide whether to watch a video or not based on the title of the video.

5. Chapter Time Stamp: This video navigation feature is perhaps the most unused feature we have on our list. Again, in the description section, a manually coded time stamp video navigation can be easily included which can help the visitor to click and reach specific sections of the video. That way people won’t have to wait and they can reach the exact section of the video that they are looking for.

6. Utilizing Hashtags: YouTube does not provide a specific section for hashtags, unless you count the keyword and tag section. But again, one can make their own hashtags and include them in the description section.

7. Asking for likes and Subscriptions: People take actions when they are asked to. If you mention that you have a like target for this video and you will being more relevant content in the future then people will like and subscribe to stay tuned.

Subscribing to YouTube channels is a common practice and if you mention it on the right time, you will see a rise in subscription levels.

8. Interaction with the video: User behavior is slowly becoming a huge factor in ranking. If your visitor is taking basic steps, for example clicking the like button, then it sends a positive signal. This process can be even more leveraged by asking the user to change the video settings from normal to HD for clear viewing.

9. Embedding: Actively embed YouTube videos on your websites and blogs. Look for places that allows video embedding, and if they allow, add an article on those sites and then in the article, find a relevant paragraph where it will be best to embed your video.

10. Getting linked: Taking this process of embedding further, simply write related articles and resources and link to your video from the article. Actively search and find out sites and blogs that are on your niche and allows guest posting. Once you finalize a blog, write down a detailed article and from the article, link to your video.

11. Sharing on Social Media: YouTube is a social network and just like any other network, they love incoming traffic. So, if Facebook or any other platform sends you traffic, it will start to trend automatically. But since nothing happens on the internet without putting up effort from your side, you have to do the sharing thing first and then hope others start sharing your content and it will go viral ultimately.

12. Setup Skype and Discord: YouTube already have the subscription setup where anyone who subscribe and hits the bell icon will automatically get a notification of an upcoming video, but the same notification does not goes to all the subscribers. YouTube has an algo that decides which subscribers to show the video.

This is where a community like a skype group or a discord chat room can be helpful. Simply share a video with your community and all of the people who are in that community will be able to check out your new video.

13. Catchy Thumbnail: To get more people visit a video, it needs a catchy thumbnail image. Feel free to use a free tool like Canva to make good quality thumbnails.

14. Video Opening: The first few seconds of a video is important, as people often bounce away if they don’t find anything important in the video. Thus it is important to start the video with a few seconds of opening, which quickly tells the visitor, about what to expect in the full video.

YouTube already have a huge traffic waiting for them to feed with new videos. All one needs to do is to make videos, do basic optimization and finally sit back and enjoy the show.

16 Lead Magnet ideas to try right now

Getting your customer’s email address is one of the best ways to start a long term business relation. If you have their email ids, you can send them auto-responders, occasional promotional or sales email, educational or blog content, there are simply so many things that can be done.

The first step here is still about getting their email id which is very tricky. One successful method that helps us get access to customer’s email id is the lead magnet strategy where something of value is given in exchange for their email address.

Here, we will discuss several Lead Magnet ideas that can be implemented right away.

1. eBook: This is one of the oldest lead magnet idea and still works every time. The best part of this method is that an ebook can be shipped by an email, simply attach and send, which makes it mandatory for the reader to enter his email id as the ebook will be shipped via. email.

2. Product Trial Period: There are multiple benefits of having a product trial. You want your target customers to use your product, have a go at the premium version so that they get a taste of it, but eventually have to pay for it. Along with that, get the customer to drop their email ids before they can get this free trial.

3. Discounts: Saving money is always a big factor, even if it is like 10%, it is still worth it. When offering discounts, make these discounts available for people who have subscribed to your list. That way, you can keep sending them offers for as long as they stay subscribed.

4. Free Stuff: More than anything else, free is such a powerful keyword that attracts people immediately. If you have got something to offer for free and can make it available to subscribers only, then people will join the list so that they can access your free stuff.

5. Gated Content: If you have got high quality and actionable content then blocking specific sections of that content and letting people only see it if they are subscribed is a neat way to boost email leads. While content blocking isn’t a great idea and it is always best to allow un-restricted access to content, but once in a while doing this to gain some subscriber isn’t as bad.

6. Free Course: Offering free courses is a good way to boost email leads. You get a customer who is checking out your free course and you get to keep his email id too. Now that the reader is hooked, all you need to do is to send him paid courses offers and slowly turn him into a paid customer.

7. Free Tools: Simple tools that do specific work and are free to use, is a great combination for online usage. However, it is also an opportunity to get people’s email ids as a token for using the tools. Since these tools are online and are hosted instead of making them available for free downloads, these tools become a valuable asset as an email magnet.

8. Early Bird Offers: There are many features that are launched from time to time. Such features need testing before a full roll out and thus it is important that there is an active list of people who are ready to do the beta tests. In such a condition, an email list that asks for email ids for testing out new features is an amazing lead magnet idea.

9. Free Reports: Data is always powerful and unique researched data that can be used quoted and applied is even more valuable. Such reports can be made available to the public in exchange of their email ids.

10. Online Calculator: Tools such as calculators can be very helpful. There is almost no niche limitations with calculators because from EMI calculator to body weight calculator, this tool pretty much fits well in almost any niche. The basic idea is pretty simple here, subscribe to the list to be able to use the calculator and you get a very specific and niche targeted subscriber that way.

11. Templates: People like to use templates for various requirements. Having a rough outline or template can speed things up as everything is already mentioned and all one needs to do is to fill the gaps and finish a tedious work quickly.

12. Giveaway Contests: People like to take part in contests and giveaways. Just make it mandatory to enter their email ids before they can participate in the said contest and many people will join in by entering their email ids.

13. Free Shipping: Many online stores are charging a lot for shipping which is raising the overall costs of the purchased goods. If you make a subscriber only offer where only those that have registered their email ids can avail free shipping, can speed up email subscription list.

Lead Magnet

14. Secret Community: People like to check out things that are exclusive and limited. If there is a niche based community with helpful information and stuff and is limited to subscribers-only, then several people will jump right into the community by dropping their email ids.

15. Recordings: This is not just limited to videos though, as people like to read the details from a twitter chat, or AMA or pretty much anything that they have missed in real time. Make the recordings available to the users and let them drop their email ids before they get access.

16. Surveys: Asking people for opinions and feedback is a great way to get more details about a specific topic or product. Then, let the user enter their email ids before they are allowed to see the results of the survey which will both make it interesting and solve the purpose.

Lead magnet is one of the most effective ways to get the email id of a customer. But this is a multi-benefit strategy as not only you get the email access of your customer but you get to give away ebooks, trial version use, beta version test and so much more.

18 Amazing and Useful Gifts for Bloggers

Just like any other profession, bloggers, webmasters and online marketers too have their birthdays and other special days where they expect to get gifts that are relevant to their interests. There are always general purpose gifts that work pretty much with any interest group but if you want to be specific with gifts, then it has to relate to the work of a particular individual.

There are many kinds of relevant gifts but a good gift is not only targeted to a niche but is also practical and helpful so that it adds value.

Here, in this article, we will discuss several practical and helpful blogging gifts.

1. A Book: Bloggers, writers and authors are also book readers. They like to read books from various niches and topics. Depending on your target blogger, choose a book that might interest him and send him a hard copy to read.

2. Camera: Bloggers are also YouTubers and they require pictures and videos from time to time. Having a good quality camera will make sure that enough original photography will be done from time to time.

3. Pen: Very often than not, bloggers take out their old fashioned notepads and pens and jot down various points that keeps cropping up from time to time. One cannot carry their phones and laptops everywhere they go, and noting down a few quick words is something that is fast on the off line notepads, all you need is a good quality pen.

4. An Office Chair: When it comes to upgrading their own home office, bloggers are often slow and somehow get things going the way they are. At times like this, a gifted office chair is an amazing add-on.

5. Micro Phone: We have heard so many time that the voice quality of a video is so poor that it is hardly audible. Unfortunately, we do nothing about it and perhaps from the next time, we speak a bit louder. If only someone can gift a micro phone, that issue will be permanently resolved.

6. Branded Mug and Tee Shirts: This is a sort of a surprise gift and just like any other surprise gift, it can go wrong or the blogger might really love the idea. Simply print a small quote and the logo of the blogger on a Coffee mug or a tee shirt and gift it to the blogger and see his reaction.

7. Tea Coasters: When you have got nothing better to do for the whole day, only typing down stuff and trying to get more work done, then all you need is a cup of tea. To keep the desk clean and good looking, few colorful coasters will be really helpful.

8. Motivational Posters: For the hard working blogger, a few really good posters that have some motivational quotes like – stay hungry stay foolish, can go a long way and keep the blogger going for the extra mile every single day.

9. Plugins and Themes: There are so many packages of various paid and subscription based plugins and themes that a blogger can utilize. A yearly subscription for the same can be really useful.

10. Web hosting packages: This is one thing that is common to every blogger. We all have a web host and that is where the blog is hosted. Give an extension pack for the webhost and gift a year’s worth of hosting plan.

11. An off Line Planner: Chances are that the blogger whom you are gifting already has a content planner subscription but an off line planner guide notebook will be a really unique gift. Rather than jotting down these plans online, having an off line planner will make things more real.

12. External HDD: As a blogger we often run out of space to store our digital assets. In such a case, our drives start to get full and the computer’s speed suffers. Having a USB backup device with a 2 to 8 TB of space can come in really handy. Taking regular off line backups is also a good way to keep things safe.

13. Canva Pro Subscription: If there is one tool that every blogger loves, it is Canva. It is flawless, with way too many options and choices to make that unique and catchy image. This amazing combination can become even sweeter with a Canva pro plan gift for the bloggers and online marketers.

14. An Email Marketing Subscription: Often over looked, email marketing is a neat way for bloggers to make sure that their articles are consumed by their readers. However, to run the email marketing efficiently, one needs a premium plan of a popular email service. This can also be a great blogging gift and a good start to email marketing.

15. Grammarly: Talking about useful tools and paid subscriptions, Grammarly is a top tool that fixes grammar issues and makes our content stand out. Such tools are great for gifting as it is very helpful and the blogger who will receive this paid subscription will be able to largely benefit from it.

Blogging Gifts

16. Laptop stand: While a laptop stand is a small little thing, it is very useful to keep the laptop cool and it raises the height of the laptop slightly, thus making it ideal for bloggers to work on their desk.

17. Air Purifier: We live in a time and age where pollution is a part of our life, no matter where we live. Bloggers and writers need to concentrate all day long, sitting on their desk. In such a condition an air purifier can really help to keep the air clean, thus improving concentration and creating an environment of calm and peace.

18. Stock Photos: Digital photos is a big part of a blogger’s life, as every post requires a minimum of one photo and usually averages up to 3 to 5 pics per post. Stock photos are a genuine way to use these photos and thus a stock photo subscription is a very helpful gift.

There are no limitations to what we can gift a blogger. With huge market places like Amazon, any gift or product, ranging from the cheapest to the most expensive are available for the takings.

18 Tips to Become a Productive Blogger

Blogging is a peaceful profession. You get to add value to the internet, share ideas and get feedback on it. Your knowledge in the field of your specialization gets a medium to share and thus others that are your readers and followers gets to benefit from it.

There are so much good things about blogging, however, since there is no one to report to, one can easily get side tracked and lose valuable blogging time, and in the process end up doing unproductive work which results in lower profits and weaker blog growth.

Here, in this article, we will discuss several ways in which a blogger can become more productive and utilize his blogging time well.

1. Write content in the morning: The morning hours are always more productive than the rest of the time of the day. It is always advisable to wake up early in the morning and start content writing as the first task of the day. This way, most of our creative juices will be utilized and the quality of the content will improve as well.

2. Keep a To-Do list: It is important to sort the tasks that are more important and do them first. But since the list of tasks to do is usually too many, and they are all at the top of our minds, which is undocumented, we end up working on things which aren’t as important. On the other hand, if we have a written list of works, we can easily point out the most important tasks and do them first.

3. Write Out Lines: At times, we get a basic idea of the content but when we dive into writing the full article, we get confused. The easiest way to approach an article is to do the outline first. The opening, the closing and the points in the middle is the best outline format.

4. Keep an off line notepad: The best of the ideas pops up in weird places, like the bathroom. But these ideas need to be jotted down, as it is easy to forget an idea and with the overall workload, a good idea can easily be missed. Having a small little off line notepad can help us write down these ideas for future use.

5. Shut out Social Media: Talking about distractions, social media with its infinite timeline can end up eating hours of our time by simply scrolling the short videos. However, as a blogger, it is important that we utilize the social platforms, but we need to strictly use it for content scheduling and other blogging work.

6. Include Commenting in between: Whenever, the work load looks like pressure, the best way to release some of this pressure is to start commenting. Blog commenting is a fun way to keep yourself busy while giving yourself a break from the actual hard work of content writing.

7. Finalize content after breaks: Whenever you are back from a longer break, for example after lunch, after breakfast or after a walk or exercise session, utilize the time by finalizing the articles that are ready to be published. Breaks recharges our energies and thus when we are back fresh, after a long break, it is important to utilize the positive energy by finalizing your nearly completed articles.

8. Drink Tea or Coffee while editing: Perhaps some of the hardest work online is editing. Content checking, proof-reading and editing takes a lot of effort on our side, so it is advisable to drink tea or coffee while carrying out editing jobs.

9. Go out into the Sun: Having cooped up all day in front of the computer can’t help the creative juices to flow. It is important to go out into the sun and experience stuff before one is ready to write more.

10. Take a Vacation: Doing work all day without a proper vacation is unhealthy. Once in a while one needs to take out a few days time and visit new places and get their batteries recharged.

11. Talk to Friends: While bloggers have a huge list of friends on their social accounts, these friends do not really add much in terms of conversation that real friends have. Find you’re off line friends, and if you don’t have enough, then spend time making friends and then take out some time to actually talk to them.

12. Watch TV: For creating content, one needs to get some ideas and TV can really help you to gain quick ideas that can be converted into content.

13. Browse Quora: This question and answer site has way too many benefits for a blogger. From giving ideas to researching content, Quora is a gold mine for bloggers.

14. Use Canva: Every article should have more than one shareable image to push content strongly on the social media. Canva is an excellent tool to make good images and with the amazing features that it has, the process is pretty quick.

15. Work on a Deadline: Bloggers does not have anyone to report to, which make things easy and at times laziness catches up. Having a deadline on any content based work will keep your productivity in check and you won’t be able to waste your time.

16. Automate your work: There are several ways to automate your work and content scheduling for blog and social media is a number one example of it. Having a strong queue of content on the social media help in posting regular update on the social media. In the same way, having enough blog posts scheduled for weeks in advance will make sure that regular flow of content posting happens without any hindrance.

Productivity Tips

17. Out Source: Sometimes, link building, social media management or guest posting etc. can be easily outsourced. These are blogging tasks that does take a lot of time, but if you outsource these tasks then a lot of blogging time will be freed which can be utilized in other works.

18. Use Blogging Tools: There are so many tools available from Ubersuggest, to Google trends, from analytics to Semrush and ahreaf there’s tools that can manage every aspect of blogging. Using these tools are mostly free and a good way to speed up your blogging activities.

There are many ways to speed up your blogging process and make good use of available time. If a blogger follows the rules that he sets for himself, then in time, all of the blogging goals can be achieved.

13 New SEO Tips for 2023 and Beyond

Search engine optimization has been one of the easiest and free ways to gain traffic for a website. From ages, webmasters have been utilizing this free source of traffic for their own benefits. In the process, the search engines have been getting optimized for generating better results.

This relation of mutual benefits kept growing and search engines started rolling more filters and updates to keep themselves on top of their search results. On the other hand the website owners kept updating their sites and blogs so that they could stay on top of the competition.

With each passing year, and finally 2023 on the rise, the SEO landscape has fairly changed. In order to keep the organic traffic flowing, it is important to make sure that the latest SEO tips are employed. Here, in this article, we are going to discuss 13 SEO tips to keep you ahead of the competition.

1. Links: This is one of the most difficult to fake algorithm filter as getting high quality and relevant link from a really strong domain is still something that is nearly impossible to do. Most other algorithm requirements can be forged but to get a good link, one has to work their way to it.

This is one of the main reasons why links will always be an important part of the search engine algorithm.

2. Check for duplicate content: When you run a site for a long time and have accepted content from guest bloggers, contributors etc. then it is good to check the site for duplicate content, just to be sure.

3. Meta Tags: While the Meta tags are getting less and less valuable now, but keeping things relevant is always helpful. If your keyword or the description tags are missing on certain pages then perhaps updating it with the correct details will be helpful.

3. On-Page SEO: Sometimes the keywords and the long tails are missing in the content body and sometimes they are overused. The content has to be written for the humans but that said, the terms have to be mentioned to an optimum level so that it stays readable and optimized.

4. Improve loading speeds: The loading times of a website makes a huge different in the rankings now. If your site loads fast, it will automatically get a better position in the SERPs. Basic technical fixing, like optimizing images, removing unwanted plugins etc. speeds up the site and helps it to rank well.

5. Keep the content readable: If the visitor goes to the site and bounces back, then it is one of the worst SEO signals. Make sure that your content is readable, write in really small paragraphs, add catchy images and make good use of the headings tags.

6. Internal Links: While getting links from other sites is important, linking to own content is equally important. Make sure to link to a few articles or pages that are related to the current article, from every new article that you add. This way, a good number of posts will get internal links and they will start to rank higher on the search engines.

7. Build links from unique Domains: look for ways to get a link from as many unique domains as possible. There are certain sites that are easy to get linked from, article submission sites, web directories, web2.0 submission sites etc. Make sure to look for dofollow links from such domains.

8. HARO: When it comes to getting editorial links then Help a Reporter Out is a great place to get started. Look for offers that fall into your area of expertise and then respond to the questions that the reporter might be having. If something matches up and goes well, you might end up with a really strong backlink.

9. Guest Post on Premium Sites: There are a lot of really good sites and blogs that still accept guest posts. Actively keep looking for such places and when you find one, it is time to work your way up. Share their content, post comments on their posts, perhaps even buy a product or service that they might be selling. It is important to get into their radar first, let them recognize you somewhat, and when the fielding is done, reach out to them with a guest post request.

10. Work on your Bounce Rate: If your visitors aren’t happy with your content or your design, then they will bounce off, making your site look even weaker on the search engines. To fix the bounce rate, make sure to use catchy images and infographics. Use Canva to make your images stand out which will keep the users a bit longer on your site and help you beat the bounce rate.

11. Hire experts instead of writers: With the starting of 2023, it is becoming even more important to make sure that your content is written by experts from the practical field. For example, medical and health related content must be written by doctors instead of writers who can research and write.

New SEO Tips

12. Get your site audited: Sometimes when you try to do too many things including SEO, PPC, email marketing, all by yourself, you do run into chances of over looking many areas of your website. In such a case, getting your site an SEO audit might bring out the things that you are missing. An audit will only tell you what needs to be done, it is ultimately up to you to follow the report and fix the issues.

13. Fix dead pages: Overtime, it is natural to have some dead pages on your site that are giving 404 errors. Use a plugin to re-direct these pages to other valuable on-site pages so that the errors are fixed and the link juice is also retained. The dead pages aren’t just bad for SEO but they are also pretty disturbing for the end users and needs to be fixed from time to time.

SEO will keep evolving with time and as more times passes, the standards of website, content, design and links will get an upgrade for the good. It is a constant battle to keep the website on top of these filters and algo requirements, but the same thing is being done by the competition, so one has to keep up.

14 Everyday Blogging Things a Professional Blogger needs to do

Blogging is a self employed job where a professional blogger does not really have a boss that carries out orders and sets deadlines. Even the quality of a blogger’s work is often subjected to self evaluation as there isn’t anyone to report.

This situation is excellent for people who are disciplined and love to deliver quality work consistently, however the same is often challenging for people who can’t deliver unless there’s a pressure situation building up. Sometimes, it is easy to get distracted and side tracked and before you realize, valuable time gets wasted and blogging goals start to suffer.

In this demanding world of blogging, here are some tips to keep a blogger busy and productive throughout the week.

1. Understand how much you can write in a day: It is important to know for sure that how much content you can actually write in a day. This will help you understand how many articles you can publish on a weekly basis. For example, if you are able to write 5 articles a week, then you should plan to publish 3 articles a week and schedule the other two for the next week’s publishing slots to keep the queue full.

However, one needs to plan the content for posting in several other places along with his own blog. For example, guest posts, article submissions, medium, LinkedIn pulse etc. All this content publishing places will eat up the total articles that you write in a week, so plan your content writing well.

2. Create enough images per post: A lot of bloggers make the mistake of making just one image per post. There are many social media sites today and all of them have a preferred image size for example Pinterest likes taller images while instagram likes square images. More images pretty much means more ways and reasons to share the content.

3. Set aside time for paid work: One needs to prioritize their time and any work that is bringing direct money has to be kept on top of the priority list. If there are sponsored posts pending, article writing and other free lancing jobs that are on a deadline etc. then these work needs to be done first, before attempting anything else.

4. Do Blog Commenting: Both posting comments on other people’s blog and responding to comments in your own comments section are important blogging tasks. While such work does not really requires a lot of creative juices when compared to other blogging tasks, because this is fairly easy, so keeping such work for later into the night or any other off time is a good idea.

5. Actively Reach Out: Outreach is an important part of blogging and one needs to dedicate enough time for this activity. From Roundup requests to interview offers, one need to consistently reach out to fellow bloggers to keep the connection working.

6. Update Old Posts: Posting new content is important but there’s a ton of gold mine buried in the older posts. One needs to consistently update old posts with new and relevant information to keep those posts useful.

7. Spend time on Social Media Carefully: For a blogger, social media is a great place to drive high quality traffic. Simply sharing good content on the social media can bring in a lot of visitors. However, it is easy to get distracted on the social media and waste valuable and productive time. It is important to keep a time limit for social media and restrict strictly the scrolling of social timeline.

8. Look for Paid Gigs: As a blogger, one needs to keep looking for places to get extra money. Freelancing for content writing paid jobs is a good way to supplement the online income. Finding such work takes up a lot of time and it is thus important to keep aside a few hours a day for hunting such type of paid work.

9. Research: Blogging requires time for keyword research, niche research, learning new things and keeping on top of the competitors. All this requires some specific time of the day and hence one should always keep some time off for doing research.

10. Quora: Searching for questions that are relevant to your niche and then answering them with the best of your knowledge can drive a lot of targeted traffic to your blog. But Quora is much more than just answering questions. One can follow Quora members; vote up or down other people’s answers and even post questions.

11. Forums: Forum marketing helps in growing the blog faster. There are active people in many online forums and such places are great to build up a profile, post relevant replies and drop related links from your blog if sharing external links is allowed in such a forum.

12. Site maintenance: Site maintenance, which mostly includes updating of plugins, themes, keeping images and scripts light for quicker loading times etc. Along with that, one needs to keep a complete files and database backup and store this backup once in a while in an off line medium so that it stays safe and does not gets corrupted by online means.

Setting aside some time for such work is necessary, otherwise over the months, such tasks get ignored and in a time of crisis, you might recall that you don’t have a recent working backup of your website.

Professional Blogger

13. Email Marketing: Setting up auto-responders, actively sending customized emails to your subscribers and making way for catching more new subscribers is part of the email marketing process. Just like the other blogging tasks, email marketing requires some dedicated time so that one can utilize this medium of marketing up to its fullest capacity.

14. Prepare a Course: As a blogger, one needs to consistently look for more and more streams of income. If your income screams are diversified, for example: contextual ads, sponsored content, writing and editing gigs, logo design work etc. then your income will be more and more stable. Along these lines, setting up an online blogging course can further strengthen your income. Such courses are mostly on subscription that makes way for regular monthly income.

Blogging is a great way to make money online. But to keep the momentum going, year after year, it is necessary that people setup a daily schedule on what important blog work will be done at what times to keep the blogger productively busy overtime.

Top 15 Content Amplification Tips for 2023

Content is king. If you have good content then it will become the base for setting up your marketing strategy. However, today, as more and more good content is added to the internet, even with quality content, it is almost impossible to stand out. With each passing day, more good content will flood the internet and normal organic visibility will become non-existent.

This is the issue of too much content, too many kings and far less eyeballs. The solution is to get some amplification behind the content so that it becomes a bit more visible.

Here, in this article, we will cover the top content amplification tips, so that the content we create will finally get consumed by a larger audience.

1. Reddit: Reddit has always been very strict with content. They don’t like link drops, but if you have a good sub-reddit category with plenty of relevant and interested users then linking out on related topics is possible. Reddit is a huge powerhouse for content sharing. The entire site is built up with user generated content and thus linking to outgoing sites is a common practice.

2. Quora: This is a social network with question and answers as the niche. There are questions on almost every niche and topic with plenty of answers already posted. If you spend time on Quora answering questions, and aim for posting the best answer that the question has, then in time Quora will start to become a huge referral traffic source.

3. Press Release: Posting press release has been an SEO and link building method for ages. Over the year, the link value of press release has been devalued but it is still a good means to amplify content. The process is fairly easy, the content needs to be written in the press release format and then find out the list of free press release submission sites and submit the press release content there.

4. Facebook Ads: The ads are always costly and they are a bit of a stress on the budget. However, if Facebook ads are done properly, with a limited budget and a weekly cap, then it can be helpful in spreading content further on the social media. Advertisements are available on every social site, from LinkedIn to Pinterest; every social media site has built in advertisement options.

5. Use Influencers: There are two ways to reach people on the social media. For sponsored content, social media ads are a good option. However, if one needs the organic traffic, then they need to get into the viewer’s time line. This is exactly where the influencers came in handy.

Social media influencers have the potential to reach a lot of people’s timeline because they have a huge follower base. When an influencer shares any content, the chances of that content going viral and the hash tags trending becomes a lot higher.

6. Link out to other Bloggers: Getting bloggers to share your content is often difficult. This process can be made totally organic by linking out to other bloggers. Most bloggers believe in the idea of returning the favor and the moment you link to them, they too start planning about how to link back to you.

This same process can be used to get more shares to your own content by sharing other bloggers content. Simply tag them to get quicker results.

7. Tweet out Snippets: Most bloggers and web masters make the mistake of tweeting out the article title only. Tweets can be created from catchy snippets which are hidden within the article itself. This way, deeper parts of the article can be shared and more value can be obtained from the content.

8. Contests: Running a contest and making it a requirement to follow and share the articles to join the contest will give people an incentive to share the content. This process is fairly easy and mostly automated where the user will click a button to follow and share the article and then automatically take part in the contest by dropping their email ids.

9. Newsletters: Getting access to a user’s inbox is quite a privilege. Email inbox is a private space and if you as a content marketer can enter that space and keep sending emails that are being read, then it is quite an achievement. Newsletters are a great way to make sure that people read the articles, because when you send the articles by email, people can read those at their leisure.

10. Content Collaboration: This is usually a form of roundup, however roundups are huge and they take up quite some time to get ready and published. Doing smaller scale content collaboration is easy and it only takes a few days time to get such a collaborated article ready and live.

11. eBooks: Converting the articles into eBooks is more of a content re-purposing method, but this same idea works well for content amplification as eBooks can be downloaded which allows people to consume it later when time allows. More than one article can be added to an eBook which means more articles will be read in a single download.

12. Content Blocking: While content should be available as-is without any barriers, but asking for a tweet in-order to view the blocked content isn’t really too much to ask? Such technology already exists and all you need to do is to install the free wordpress plugins to make it work.

Content Amplification

13. Insert Tweetables: The whole concept of content amplification works if sharing content becomes easy. Adding one click tweet it button makes this process of tweeting easier for the reader. This is also a way to get a lot of unique content based tweets because the tweet-text isn’t the title of the post here, but the snippet that was set as tweetable.

14. Syndicate: If you want to leverage the audience of other people then it is important that you let others post your content, preferably as a snippet. This process of auto-publishing of content by linking back to the original source is known as syndication.

15. Discord and Telegram: These are further ways in which one can build a Discord group or a Telegram channel and then when ever new content is posted on your blog, make sure to give a link to it from these places.

Simply making good content isn’t enough, for the same content to be consumed, one needs to think creatively and find ways in which more and more content is consumed on a regular basis.

12 Tips to Speed up your Blog in 2023

There was once a time when a page used to load. The days of the dial-up internet connection when people knew that they had to wait before an internet page will load on their browsers. That was before the broadband and the fiber connections came into the picture. With the 5G on the rise, page loading should not even be a factor now.

And yet, if your blog is slow loading, none will have the patience to keep it on their tabs.

Here, in this article, we will discuss several ways in which we can speed up the loading time of our blogs.

1. Get rid of the useless plugins: There are so many plugins available today that one can pretty much get anything done with the help of the plugins. Several of these plugins are installed and activated, but since there isn’t any real use of those plugins, many of these plugins just sit there and slow things up.

Look for the plugins that you have on your blog and if there is no good reason to keep them, just delete them and clear up the space.

2. Make JavaScripts smaller: There are scripts in your blogging system that are bulky, the codes aren’t clean and have white space in them. All this is too technical to hear, however there’s no reason to worry because there are options in the wordpress that can fix and minify Js. Simply look for plugins that does this, and use it to minify JavaScript and CSS.

3. Use Content Delivery Networks: CDNs are on the rise and there are plenty of options available to choose from. Think about it, if content is delivered from a server which is close to you geographically, won’t it be fast? This is exactly what a CDN does.

4. Lower the Home Page Size: If your homepage has too much of content, from multiple posts, to archives of posts, comments and categories then it is time to cut the home page clutter. Keep a small amount of posts on the homepage with only a few lines worth of content and read more buttons.

5. Resize and Compress your Images: Huge images with insane detailing, and then scaling them on the browsers are often a big reason of slow loading of sites. This can be easily remedied by using a plugin that compress the images. Along with that, resize the images while loading, that way the images won’t need to be scaled to fit on the browser.

6. Change your Webhost:  Often times, a slow loading site isn’t the fault of the web master but the web host. Some cheaper webhosts are just crappy and it is best to stay away from those. If you are on a good webhost but your loading speed is still slow, then perhaps you can consider upgrading your plans from shared hosting to VPS or to a dedicated server if the budget holds.

7. Remove unwanted redirects: When a blog is run for a long time, many pages are deleted and re-directed. If the list of re-directed pages is getting huge, it is time to remove some of those re-directs. Check the re-directs that are no longer needed, perhaps those pages are not important anymore? Start looking for such re-directs and get rid of them.

8. Get a fast loading wordpress theme: There are an insane number of wordpress themes available on the internet to choose from. However, not all themes are good when it comes to page loading speeds. Look for a minimalistic theme which is coded well. If possible, go for a paid theme from a reputed developer.

9. Upgrade WordPress: WordPress is an open source blogging system that has a very strong developer base. These developers keep throwing new updates every now and then. Make sure to upgrade the wordpress system as soon as a new update is available. Along with that, make sure to update the theme and all the plugins that are installed to keep things compatible and secure.

10. Stop others to HotLink your Images: This is a common internet practice where people simply load the images from your server and display them on their websites. All they need to do is to add a piece of code and your images will start appearing on their sites and posts. There are ways to stop this so that people can’t simply use up your bandwidth and slow down your website.

11. Remove Popups and other ads: If you are running too many ads, especially if the ads are using javascript and other codes that slow down your site, then it is time to get rid of those ads. Advertisements often fetch data from 3rd party sites, which slows down the page loading further. Having ads from multiple providers also affects page loading times.

Speed up Blogging

Look for the ads that pay more and keep it, the rest low paying ones are best to be removed. Remember that ads fight for your reader’s attention and clicks, so no point allowing the lower paying ads to compete with the higher paying ones and in the process lowering the speed of your website.

12. Fix your Codes: When you run a blog for a long time, change and remove themes, add and remove plugins and do a lot of other things, ultimately everything leaves some errors and unwanted data on your database. These are codes for your backend that most bloggers who aren’t code friendly, does not even bother to look.

However, the problem is that even though these code and database errors aren’t visible, they still slow down a website. This is where you need to look for a plug-in that can fix database tables and get rid of any unwanted data in it.

Note: Make sure to take a full files and database backup before trying out the tips, as some of these tips can have some impact on your blog.

Everyone likes a fast loading website. Even you as the owner of your own blog don’t want to wait for ages for your blog posts to load. Fast loading sites aren’t just a requirement and necessity; it’s a habit that is taken for granted now. If your blog does not load in the same instant, your readers will close the tab and move on.

14 Tips to get started with LinkedIn Content Marketing for 2023

For ages, LinkedIn has been considered as a place to get a new job. Some even now, thinks along the same lines. However, one should take into account that LinkedIn has over 900 Million users. This number is fairly huge, which makes this social site, a top-tier site and even without a niche focus, this network is huge.

LinkedIn does have a Niche focus though, and it is carrier and profession. Getting a job or talking about it is an important part of being on LinkedIn. This network can be leveraged in several ways and there are plenty of benefits that can come out of it.

Here, we will discuss several ways to do content marketing on LinkedIn.

1. Setup your Profile: A LinkedIn profile needs to be fully filled. The attention span of people of LinkedIn isn’t just short, it is also sharp. These aren’t your friends and family, these are professionals who are skimming through several profiles at the same time, trying to get something important. If you want their attention, at least fill up the complete profile with full and correct details.

2. Get a Picture: A professional picture is much different than a regular one. It has to be in your work dress, the face must take up most part of the image and it has to be a really close image. Even facial expression matters, it should be serious, yet happy and smiling. It is a lot to fit in a single image, but after all an image is worth a thousand words.

3. Display your Skills: You are on LinkedIn looking for a job or business on a relevant sector, your skills will surely matter. List down your skills in details so that your profile looks like a pro.

4. Follow and Connect: The entire success of a content marketing campaign depends on how much influential your profile is. If you have plenty of people who are following you then the content that you plan to share will go as far. Your connection matters and to grow this follower base, you simply need to follow and connect with more people.

5. Endorse others and receive the same: As a blogger and a content marketer, you must have discovered the power of reciprocity. This works in every single aspect of online business. Here, simply endorse others who are in your contact list and whom you know somewhat. Several of them will do the same for you and immediately you will have plenty of endorsements to show.

6. Write posts on LinkedIn Pulse: Recently, LinkedIn has rolled out the long-form content creation feature for everyone. Now, just like Medium or any other blogging platform, one can add articles on LinkedIn. However, other networks don’t have 900M users, so the potential of blogging on LinkedIn and building a huge audience is pretty strong.

7. Share trending content on LinkedIn: Now that you have started following people on LinkedIn and getting many followers in return, it is important to keep feeding this audience base with great content. Creating long form articles is one way, but one can’t create enough articles every day. This is the reason why sharing good content from other people is important.

Keep browsing through the LinkedIn feed and whenever you find something worth sharing, simply share it on your LinkedIn timeline.

8. Join Relevant Groups: Groups is a very strong and yet, totally under rated feature of LinkedIn. Those that have discovered this feature is making a good use of it. This is where one can join a relevant group, share own and other people’s content, connect and comments to get involved and ultimately bring some of that audience to your profile and turn them into loyal followers.

9. Post Comments: There are plenty of places on LinkedIn where one can post a comment. Every content that is shared in the feed has the option to make a comment. Just read the articles that are shared in the feed and post a relevant comment.

10. Get Recommended: This is a higher level of user feedback where people aren’t just endorsing but they are actively recommending you. This too will only work efficiently if you are recommending others.

11. Add LinkedIn buttons on your blog and website: Getting your content shared more and more on networks like LinkedIn requires some push from your side as well. If you have a blog then it is important to have a LinkedIn share button and a profile badge added to your blog so that your readers can connect with you on LinkedIn and share your content flawlessly.

12. Fix writing mistakes: We are talking about a professional network where you need to look good. It does not really require mentioning that a typo can really make you look bad on a serious network like this. There are many tools to fix this, but the best way to go about it is to hire a proof-reader who can not only fix your errors but also improve your over all content details.

LinkedIn Marketing

13. This isn’t Facebook: Don’t post personal details and life updates. People are professional here, even if you have friends and family on LinkedIn, they too don’t want to see too much of your personal details here.

There can be exceptions here though, depending on what you want to achieve on this network. If connecting on a human and emotional level is required then one needs to plan their content well.

14. Update daily: Just like any other network, here too regular updates matters. The updates need to be regular, perhaps multiple times a day but spaced out well. Set a scheduler if you can’t post updates every single day. That way, you just need to spend a few hours in setting up some relevant updates which will be posted a few times a day, spaced out well and you don’t need to worry about it for weeks or even months if you have spaced it well.

LinkedIn is, at the end of the day, a social network, and a pretty huge one at that. Just like any other social network, the basic rules apply. You have to network, connect and follow. You have to reach out and make your ideas and thoughts heard. The difference is in the approach. LinkedIn is just that – professional.

13 Reasons why an Online Business Needs a Blog

Every online business, no matter what niche they are in, always has this one fundamental common question. It is to have a blog or not. There are plenty of benefits to run a blog alongside the rest of your business. While there are costs to run and maintain a blog, it has its own benefits as well. Much depends on how well the blog section is handled.

A profitable blog does not only mean the blog section bringing in revenue from sources like advertisements and sponsored posts, it can also promote the actual product or services of the company and increase sales.

Here, in this article, we will discuss several reasons why every business needs a blog.

1. Ads vs. Content: Most people will prefer content over ads. This makes the basis for all marketing activities. PPC is expensive and if content based marketing not only lowers down the expense but it is also a more preferred way to be marketed, then surely content will win any day.

Content of all formats can be used in every advertisement. Instead of the boring and overly promotional advertisement, content can be supplemented in the form of content marketing and happy customers can be obtained.

2. Easy to get SEO going: Content is always easy to SEO instead of the regular product pages. Search engines will prefer to see more content pages than a list of products and services without enough information. Every SEO tip and trick will work better on blog pages with good content, compared to any other format.

3. Build an Audience: Blog posts are great when it comes to building an audience. Content communicates more effectively and the readers are able to connect with the content, even emotionally, which builds a strong bond with the brand that stays for a long time. In time, this audience will become loyal to the business and support it in all possible ways.

4. Email Leads: Blog section with regular readers and search engine traffic can be converted easily into email leads by using a number of email collection ideas. Display popup, exit intents and lead magnets can catch email ids of the readers and then use a number of auto-responders and make good use of these leads.

5. Active Community in the Comments: The comments section of a blog is perhaps the biggest space that a site can have for user generated content. This is the heart and soul of a blog where the dedicated communities of the commentators responds and discuss the blog posts in detail.

6. Builds Trust: Building trust is always a challenge for any business. However, it becomes relatively easy when a business has an active blog section. Good content, along with hundreds of people responding in the comments and posting their support for the business is a strong factor that speaks volumes about a brand’s trust score.

7. Links to blog posts are shared easily on Social Media: In the social media, content is always shared and liked. The same hardly happens when someone shares the boring product pages or advertisements.

Content, especially if relevant and catchy images are created, then it will always have an impact on the social media. People will like such content and share it with their friends and family. Genuinely good and relevant content is selflessly shared on the social media.

8. Easily get pages indexed: Search engines like to store as many good quality content pages as possible. A blog section has many blog posts and all of these posts have high quality and unique content. This is exactly what the search engines want and they will index all of these pages at top speed.

9. Repurpose Content: Use the blog content for Email Marketing and other platforms to make the most out of the existing content. Slide share, YouTube, eBooks etc. are ways to change the format of a post and then use it in several different ways.

Business Blogging

10. Blog Posts attracts more links: Most people like to avoid commercial sites and product pages when it comes to linking. But the same people will like to link to content pages. If the content is of good quality then it will surely attract links.

Linking to quality content pages is a common practice where the bloggers want to send their readers to similar resources that are of good quality. This way, the blog posts of the site can get genuine and organic links whose value and juice will flow through the entire website.

11. Infographics: In the blog section, one can create high quality info graphics that can be posted as a resource that explains the product or the idea well. Such high quality graphics are great for the readers and along with that; these graphics also gain a lot of backlinks as people like to publish them with a link back to the original source.

12. Become an Expert: A website can be great, fast loading, great design, good content and products and yet, it will never become an authority on its niche. However, if the blog section is active and good content is consistently produced then the blogger will be considered as an industry expert. Such experts are often invited for interviews and roundups which further boost the image of the blogger.

13. Niche Research: When writing blog posts, one needs to research and read plenty of content which boosts the understanding of the niche. This research for adding new posts constantly, forces the blogger to read a lot of niche content. In time, this will further increase the knowledge and understanding of the niche and along with that, there will be a lot of competitor research done as well.

There are many benefits of running a content system along with the website. If this blog is run with a lot of hard work and research, in time this niche content will become an authority which will attract links, social media shares etc. Surely, blogging is hard work, but it has its merits.