Blog Engage Community Blog – Page 12

Top 8 Influencer Marketing Tips for 2022

When you think about influencer marketing, the first thing that comes in your mind is usually celebs and other popular people from the field of acting, sports or politics. While these people are truly influencers but they all have one fundamental issue. They are all very difficult to reach or they are too costly to hire.

On the other hand, smaller but more effective and niche based popular social media icons have risen who have taken the whole concept of influencer marketing to a totally new level. These social media stars have a very dedicated audience and since such influencers communicate and discuss a lot with their followers, when they add content on their timeline it gets a lot of interaction from their followers.

All these things are positive signals for various brands and businesses. Thus influencer marketing has become a very big trend and is being used heavily to sell products and services online.

Here, we will discuss the various influencer marketing tips for promoting a business.

1. Leverage the entire network of the influencer: Most influencers are also bloggers who maintain blogs in multiple locations. If the influencer in question is an Instagram star or a YouTuber, chances are that they are active on multiple social media networks. Even if their following on other social networks is low, it is still a good idea to leverage all of their social reach.

Sometimes, by not asking you might miss out on several marketing channels, for example the influencer might have an active email list on your niche but since you haven’t asked for it, you might miss out on their newsletter promotions. Do note that it might cost extra for such type of promotions but when you buy in bulk, you can always expect discounts.

2. Provide images, info graphics and other creatives: Influencers are good with marketing and they usually make their own designs when they start promoting your content or business. But do note that an influencer isn’t usually a designer and they might not have an actual designer on their team. However, as a businessman and an entrepreneur you have your resources.

You don’t even have to create these designs because chances are that over the years you have already created many info graphics and other promotional creatives for your business. Simply re-use them by giving those to your influencer so that he can use it in your promotions. Even if you don’t have something ready, it is still wise to get something created, rather than start the promotional work without enough graphics.

3. Let the influencer plan the marketing content: Most businesses have various departments that manage every aspect of their work flow. In such a situation the person in-charge of the content along with his team will create the content. This content might not be an exact fit for the influencer or his network, but since the influencer does not have a role in content creation, he can’t help it.

If the influencer is directly involved in content creation, he can create content that specifically targets his audience. Such content helps a lot in brand building, connecting with the consumers and getting the maximum out of the influencer’s reach. If the influencer is paid for creating the content, even after the end of the campaign, the influencer is likely to keep sharing the content.

4. Develop a story around your brand: Every brand has a story which is either told or untold. If no one has heard your brands story then chances are that you haven’t told it yet.

Sit with your influencer and discuss your brand’s story in detail. Most stories are good, which starts with how the idea of your business started and took the shape of how things are now. Get a good writer to write the story with complete attention to the details. Once your story is ready, let the influencer plan its spread.

5. Include multiple influencers in your Campaign: Successful campaigns are a result of marketing at different levels. Such co-ordinated marketing efforts require more than one influencer. To make this work, one needs to hire multiple influencers and target several social media networks at the same time. The same campaign and the content have to be promoted on YouTube, ticktok, Instagram along with several other networks to make it work.

It is also important to time such campaigns well, especially if a particular festive date or event is involved.

6. Let your audience communicate with your influencer: Having some influencers to share your content isn’t enough. The influencers need to interact and communicate with your audience and your customers. One of the best ways to do this is to run an AMA session. Pre-plan a date and time when your influencer is going to be online, then during that time, let your customers ask questions to your AMA guest influencer.

Such AMA sessions can be run on YouTube, Instagram or even Telegram group chat. Even Twitter chats are good places to host AMAs or simply such it like a regular twitter chat which is equally effective.

7. Display Influencer Testimonials: Testimonials are always best when you display them on your website. No point posting the testimonials on some inside pages of your website where no one will bother to read it. The best place to display these testimonials is the front page of your website. Let people see how the influencers are recommending your projects. This way people’s trust in your business will grow further.

Influencers are popular people and everyone easily recognize their faces. When you get such people to recommend your brand, use their text along with your images and make a good quote from it. Then, not just put it on the front page but also actively share it across the social media.

8. Explore mutual benefits with the influencer: Influencers like to get paid for their time and effort. Let that be the priority of the hire and once their pre-decided work ends, it is time to discuss the road ahead. Ask the influencer if it is all right to run an ad campaign on Facebook featuring their testimonials and recommendation. See if they are happy to do a sponsored post about yourself on their blogs and YouTube channel. There are always plenty of things that can be done as a mutual collaboration and such relation lasts longer than just money. When it comes to influencer marketing, the possibilities are huge and we have only just scratched the surface. In time, more and more brands will directly collaborate with niche influencers and use their influence to promote their brands and businesses.

8 Steps to Start a Blog in the Right Way

There are many ways to start a blog. Niche blogs are started differently, blogs made for contextual ads or affiliate marketing is made in a different way. Depending on what you intend to achieve, you need to take a plan of action.

Today, we are going to discuss a blog starting guide where you will make a brand out of your blog. This can work on normal portfolio blogs, niche blogs, make money online and blogging based blogs. Any type of blog where you want to build a brand can use this tutorial to jump start your new blog.

This is a step by step tutorial where we will cover the entire process of creating a branding blog where we will build an audience around our blog and slowly keep adding more content to grow the blog with time.

Step 1: Fill up all the pages of your blog with the most updated and current information. Make sure that your contact us page is working and the email submit form is sending you the emails. The about us page will always be the most important page of your blog. Most people who land on your blog from whatever sources of traffic, will check out your about page and if the content isn’t updated or it does not have a compelling story, it won’t make that emotional connect with your readers.

Along with that, there are certain other pages that are equally important, such as the FAQ page where people look for basic questions about you and your brand. Some people will even look for the privacy and the disclaimer pages, so always best to make sure that every page has updated information.

Step 2: Write an introduction post: As a new blogger who wants to build a personal brand, starting off with an introduction post is the best way to go about it.

Write an article introducing yourself to your audience. Tell more about how you started your online journey, the story and the motivation behind it. Mention your failures and how you overcame those to build a successful business. If your story is inspiring then there will be a lot of people who will connect with you and they will stick with you for a very long time.

Step 3: Set up Email Marketing: Now that you are connecting with your audience, we need to make sure that this connection stays. One of the best ways to make that happen is to get their email ids signed up on your mailing list. Add an email signup form, perhaps in the form of a popup or exit intention added to your site. Do this from the first day to make sure that you catch every reader that comes your way.

Having their email ids is one thing, but if you can’t keep them glued to your content, you will eventually lose them. Start working on an auto-responder system so that your subscribers keep getting an email every few days, automatically, which will keep them busy and connected.

Step 4: Add social media sharing buttons: When your story is inspiring, people will share it with their friends and family. Everyone needs a bit of an inspiration and motivation in their life. However, we all know that people are lazy too and no one will bother copying down your content and links to share on their timeline. It is thus important that you add some social media sharing buttons on your post which will make sharing easy for your reader.

Step 5: Start blog commenting: Now that everything is set, you have a great about page, an introduction page which is configured with email marketing and social media integration – it is time to start building an audience.

Blog commenting is the best way to start your online marketing. Target to make comments on at least 20+ blogs every day. If you are a niche blogger then look for blogs on your niche and then start making these comments. Make sure to comment on the latest posts only. After commenting, share the post on your time line and tweet it out so that it sends a notification to the blogger, letting them know that you have shared and commented on their posts.

Step 6: Do forum posts: The next step is to look for relevant forums and build a good profile on those forums. Forum marketing is a popular way to build an authority and at the same time, bring in that audience back to your own blog. Never hurry with forum marketing as things can go wrong if you start to sound self-promotional, which is why you should take out the time to make enough posts and keep your promotional link-drops to perhaps once a week or less.

Step 7: Start answering on Quora: Look for relevant questions on Quora and answer them with the best of your knowledge. Do note that even if you don’t know about something that is on your niche, you can always research, learn and then reply.

Posting answers is only one part of Quora. If you want to utilize Quora to the best possible extent then start following members who are asking and replying to content that is relevant to your niche. Start a weekly blog on Quora and keep it updated with good content. When you follow someone on Quora, make sure to check if they had asked questions or answered to other people’s questions. Post answers to their questions and like their answers. It takes time to build a relation online but one should keep trying with the best of their abilities.

Step 8: Start adding more articles: For the first few months, don’t add any more content and let people only read your introduction post and add replies to it.

Months later, it is time to start adding more content. Keep your introduction post as a sticky post on the front page and never remove it. Set up a posting schedule and start adding more content. This way, new people will still read your introduction post first and the old readers will remember you from the sticky front post and at the same time there will be enough content down the page that they can keep reading.

Now that you have started adding more content, make sure to send these new posts to your newsletter subscribers in addition to the auto-responder that they are getting. That way, old subscribers who have joined in early and haven’t got any new posts for months will once again start reading your fresh content and stay connected. There are a number of ways to start a new blog and get going with it. This step by step guide works best with personal brands and influencer blogs but the same idea can be implemented for niche blogs as well for building loyal audiences.

Top 10 Tips to Monetize your Blog

Running a profitable blog is like having a business on auto-pilot. It is one of the best ways to make money online. The work is relatively easy as much of the hard work can be outsourced and your profits can be scaled quickly.

All this sounds good when you have a good flow going. For the new bloggers though, they still need to find their own way. To make things easy, we are compiling some of the ways in which a blog can make money online. The steps are simple but it will still require some hard work and the most important thing here is patience.

Here’s the Top 10 ways in which you can make money from your blog:

1. Selling your own services: When you start off as a new blogger your blog will require a lot of work and the results that you get in terms of traffic and profits will be low. It takes time for a blog to gain authority, organic traffic etc. In times like these, your best option to make money online is by selling your services. If you are a designer, or a content writer, you can easily provide these services as a freelancer and get more clients directly from your blog.

2. Contextual Ads: Once you start to gain organic traffic via. search engines, it will become easy to put ads such as Adsense or Infolinks and make money from it.

Most contextual ad networks like to work with niche specific sites that get traffic from search engines. If the traffic sources aren’t clean, such as referral traffic or social media traffic that usually does not convert well then many such networks close the publisher accounts or puts them on hold.

3. Paid Guest Posts: Paid guest posts are yet another method to boost blogging income. Guest posts are meant to be free and in a perfect world it might be true but lately with way too many pitches and the content publishing queues of blogs, most people are moving to paid guest blogging. This way, advertisers can bypass the queues and gain guest posts quickly and the bloggers are able to make a quick buck.

If you plan to accept paid guest posts, make sure that the content that you are getting along with the money is good quality or you can opt. to write the post yourself or at least proofread it for spelling and grammar.

4. Affiliate Marketing: There are many things that are easy to sell online for example web hosting packages, email marketing packages, grammar checking tools, SEO tools etc. If you search deeply you can find such popular affiliate selling stuff on your niche as well.

5. Referring Products and services: It is easy to sell other people’s products and services than to start your own. Making something from scratch is expensive and time consuming, but if there’s something in the market which is both established and good quality which you can recommend then making an extra income by selling other people’s product is a good idea.

6. Sponsored Posts: As a blogger and an influencer, you will always find people who are looking for sponsored posts. This is not just for the link value of your blog, but you as an authority blogger can recommend something and the advertisers are ready to buy this for their products.

This works both ways because advertiser can reach you and you can reach out to them as well. There are a number of platforms that has both advertisers and blog publishers which allows the buy and sell of sponsored posts via. those platforms.

7. Write and Sell your eBooks: Most bloggers are good writers too and even if you are new to blogging or writing, in time you will be able to write well. Writing eBook on a topic you are comfortable with, isn’t as difficult as it might appear. Yes, you have to write a lot to finish an eBook but if you take it chapter wise, it is like writing several articles, one after the other.

Eventually when you have completed your eBook, you can sell it from Amazon and promote it from your own blog. Later on it can also be used as a gift for signing up on your newsletter.

8. Launch Your Course: As a niche blogger you will gain enough knowledge about your niche. If you feel that you are ready to teach others about the things that you know about your niche, then it is time to start planning on a course. Design the course in a way that other people who are starting on your niche does not have to face the same difficulties that you have faced yourself.

Courses that are built by experts are often successful because it reflects the experience a niche expert has on topics that he is considered an authority.

9. Make a Membership Option: This option of blog monetization is perhaps one of the best ways to monetize a blog because the income you will generate this way, won’t be a onetime sale. As a paid member on a monthly subscription, your customer will keep paying as long as they remain a member.

The secret here is to keep the membership’s monthly fees as low as possible. If it is only a few dollars, most people with simply signup to support a blogger whose content they like to read. Most people don’t bother to turn off these subscriptions which results in recurring income for years to come.

10. Accept Donations: This is a unique way to make money online. You might think that people like to donate because they like to support a cause but you will be surprised to know that a lot of people like to make these donations if they connect well with the bloggers and their content.

Do note that most people does not really expect anything in return for their donations, it still makes sense to thank them personally for the money they are sending your way.

Not all tips works for everyone and depending on your niche certain tips will work more compared to the other ones. If you have enough traffic coming from search engines then contextual ads will work out better, if your audience is more loyal to you then affiliate marketing might be a good option. Always opt. for more than one source of blogging income so that your channels of incoming money are diverse and if something happens to your main source of income, other sources might make up for your lost income channel.

Top 10 Event Blogging Tips for 2022

If you search for the holiday list of the current month, you will find that there are always some holidays no matter what month you are searching for.

This is mostly just your local holidays and events. If you search deeply then you will see that every country has some holidays, some festivals and some events happening on almost every other day. While most people will see these as holidays to relax and spend time with their friends and family, we marketers see every one of these as opportunities.

There’s some major festivals like Christmas, New Year, fun time like Tomatino or sports tournaments like IPL, popular days like the Mother’s days or shopping festivals like Black Friday. There’s one thing that is common with every single one of them, which is the fact that people like to shop, buy and spend money during times like these.

As a marketer, if you can tap into this infinite world of event blogging, then you have hit a blogging gold mine.

Here, in this article, we will cover the tips and tricks to get started with event blogging.

1. Start off Event Blogging on your Niche: If you already have a niche blog or a blog that covers multiple topics, you can start event blogging on events that fall under your niche.

For example, if you run a blog on men’s topics, then father’s day will be a perfect event for you. You won’t have to start a new domain for this, simply write a really in-depth article on Father’s Day which should show your expertise in your niche and it will start ranking somewhere. You can break down this event further into long tail topics and cover as many topics as you can, for example: Gifts to Give your Dad on Father’s day.

2. Research for your First Dedicated Niche Event Blog: Note down some of the Events that fall on your Niche. Pick one good event and make sure that you have covered enough of that event in your existing blog. For one, you will have a good knowledge about that event and the next thing is that you can always link from, or re-direct those existing posts to this dedicated events blog.

The first step here is to make sure you get a good brandable domain. Your main event keyword should be in the domain and I always prefer a two word domain where the other word has to be relevant and brandable. If you can do this then you have started on the correct foot.

3. Write your Events Content: Before you plan further, it is important that you have a really great landing page ready and atleast 10+ relevant articles on long tail related keywords.

The landing page needs to be really good because this is where all the traffic is going to hit and if the content isn’t good enough, or the design, a lot of it will bounce back which is perhaps the worst SEO signal these days. Once you have a really catchy landing page going, the next thing you should start planning for is further content.

Just like any other blog, your niche events blog too needs to have plenty of content. Research and write as many relevant articles as you can.

4. Social Media: Social Media brings in a lot of traffic during the events. On all major social media sites, relevant hashtags starts to trend. If you can target these hashtags during these events or even get some likes and re-tweets from other event bloggers or niche social accounts, it makes a big impact on the traffic.

5. Email Marketing: As these events bring in a lot of traffic, it is important to hold down to some of that traffic for year round business. Email marketing can help with that. Simply catch the email ids of these event visitors by putting up an email subscription form, or giving them an ebook or some other gifts by asking them to signup.

Once you have their email ids you can continue sending them newsletters or other form of emails and keep selling them related stuff throughout the year.

6. Build Links from Relevant Events Blog: Other event bloggers and bloggers in your events niche are good targets to build links. Link building is always more effective when the link comes from sites that are related to your own. This is the reason why you should always target niche sites and blogs for link building.

7. Affiliate Marketing: Register as affiliates for products that are on your niche. There are several ways to monetize an events blog and affiliate marketing is one of them. Additionally one can sign up to ads networks like adsense, infolinks and other such sites.

There are always very specific affiliate products available for every niche and if you can find some of these products for your niche events blog then you can get a lot of sales during the time of the event.

8. Use free marketing methods: Forum posting on relevant forums, blog comments on related blogs and articles and guest posts on similar sites are some ways to get free marketing. Commenting is an easy way to make the most out of these free methods. Not only you get a relevant link from the comments section but also some of the traffic from the articles goes to your site. This traffic, which is perhaps very little but it is highly targeted and thus converts very well.

9. Add Call To Action Buttons: Event blogging brings in a lot of people who are average off-line people that does not have a lot of knowledge about how internet and its advertisement works. With such people, your CTAs have to be right on the spot to make these people take action. You need to place the buy-now buttons where ever you believe it will convert best.

10. Utilize Quora: There’s plenty of people who move to Quora for questions related to events. If you can answer well, you will be able to connect with such people. In the answers, where ever you feel a relevant link might be needed, feel free to link to your resource articles. This will further increase the chances of people following you back to your site after reading your answer on Quora. Events blogging is not for everyone, but for those of us who are interested in working on sites which are specially built for specific events and like to wait eagerly for the events to start – this is not just a means of making money but it is a fun activity as well.

Top 10 Tips for Bloggers to Remove Writers Block

The biggest road block that can ever stop a speedy blogger is writers block.

As a blogger, if you haven’t faced writers block, then you are in luck and while it is going good for you, make sure to keep queuing more content. However, for those that have faced writers block or are still suffering from it, they know very well how difficult the situation is.

Getting out of writers block isn’t easy, the blank document will keep staring at you and you won’t have anything to offer to it. There is no one single golden bullet to beat this block. Every good writer has faced this at some point of time and they have found their own way to get over it.

Here, in this article, we will explore some ways in which you can get rid of this writer’s block.

1. Wake up early: As a blogger and a marketer, you will often find that you are working late into the night which is impacting your waking up time in a very negative way. The best time to wake up is about 4 Am to 6 Am. Anything later than this is a bad time. If you can’t walk up early, you will miss out on all the benefits that come with an early morning working shift.

To make the best of your morning time, try to wake up early and go for a morning walk. Then relax, take some rest and get back to writing. This will help your creative juices to flow once again and you will find new writing inspiration once again.

2. Yoga and Meditation: Our mental health impacts our writing. Meditation is a powerful method by which we can fix our mental well being. Add yoga to the mix and you will discover a new internal power.

This step helps a lot, but it will require discipline and consistency. Take a long term plan when you start yoga and don’t stop midway. Even when your block is lifted, keep the yoga going as this will ensure that you don’t ever face another block again.

3. Travel: Sometimes, all we need is a change of place. When we travel, plenty of things change. From the place we live in, to the water we drink to the food we eat, our daily routine, everything is different during travels. We see new places; interact with people who speak other languages. All this has an impact on our senses and we get to recharge ourselves.

4. Talk with friends and family: Humans are social creatures. When we are in the company of friends and family, we speak from our hearts. If there is something that bothers us, we talk about it freely and get rid of the pains and emotions that are hurting our sub-conscious mind.

This release of mental pressure allows us to reset many kinds of blocks and gives us fresh inspirations to start writing again.

5. Read something good: It is important to fill ourselves with good content. We are what we read.

Feel free to read whatever your heart desires. One does not need to read content related to their interests, or their areas of expertise. Read whatever you come across and don’t limit yourself to specific things. The more variety you read, the more ideas you can explore and the more blocks you will be able to unlock.

6. Just keep writing: One of the easiest ways to get rid of writers block is to keep writing. If writing on your assignment or the book which is nearing the deadline is difficult to write, then write on something else. Start writing something new, does not matters if it makes any sense. Once you get the habit of writing back, you will be able to get back to your proper writing work and finish your pending things.

7. Upgrade your Work Place: Having a neat and clean work space helps. If the space isn’t inspiring enough then perhaps it is time to change things around. Look for a different place to keep your table, like next to a window. De-clutter the area, keep things that you absolutely need and get rid of the rest. Get some plants in; let the sunshine enter the room from the windows.

8. Write short stories: When it comes to writing at a time when you are fighting writers block, it becomes difficult to concentrate on the assignments that are waiting for you. In times like this, it is best to take out a few hours and write stories. This will help your creative juices to flow once again and you will be able to write more freely. New stories and unique characters release fresh emotions which allow you to write easily. This will break your past blocks and you will be able to write with fresh ideas.

9. Do your everyday work: Sometimes the best of our inspirations comes when we are doing our everyday boring work. If we are mowing our lawn, looking after the plants and washing clothes – tasks like these are monotonous which make our brain blank. Our sub-conscious mind starts to race in various directions. This is where you will find new ideas coming to you and some of them will help you to complete your pending writing.

In case this point does not helps, at least you will be able to get more work done which will free up your time which can be utilized for more productive work.

10. Keep your notepad around: An idea can come anytime and there’s no fixed place where it might strike. Most good ideas come while we are in the bathroom and most people don’t carry their notepads in the toilet. If you want to catch your ideas then take a small piece of notepad everywhere with you. Make a habit of noting down good ideas, whenever and wherever they come from. This will look odd when you are with other people around but don’t let them stop you from scribbling down the small notes.

At a later time when you are free, start to expand on your ideas. Every idea can be expanded into sentences and then to paragraphs and finally into fully developed articles.

Writers block is a difficult thing to beat but if you keep at it, it will eventually go away. Since it is always different for different people, so a single solution won’t work here but if you keep trying all of these ideas then it is surely possible to get rid of this mental block.

Top 10 Tips to Repurpose your Blog Content

Creating unique and valuable content requires hard work. Good tips are actionable and thus they solve real world problems. Creating such useful content requires time and money.

The good news here is that we already have plenty of such content in our blog but the sad part is that most such content is just a onetime thing. We post it and then promote it and the content slowly dies into the achieves. Valuable content deserves more than just a few days worth of notice. It needs to be consumed in more than one way.

This is where content repurposing comes into play. You can make use of the content that you already have and let your audience consume it in several different formats, making it more accessible and easily digestible in a format that the users prefer.

Here’s the top ten ways in which content can be repurposed.

1. Convert to Video: YouTube is a huge social network where video is the only content format which is supported. When videos trend they receive millions of views. Even for normal users that do not have a huge channel, can receive decent amount of views if their videos are good.

As a blogger you already have good content. Simply convert these blog posts into video format and leverage the power of YouTube for your marketing needs.

2. Make Slides: Slide share is a very popular website today that supports slides in the form of content. There’s plenty of competing sites too which allow the upload of slides.

Blog posts can be easily converted into slides and then they can be uploaded to these slide based platforms for easy consumption.

3. Infographics: When we talk about the visual media, then infographics tops the list. Visual content is much easy to consume. It is easy to skim through, all the information is easily displayed with the help of graphs and charts. The display of infographics is colorful and thus it is easy to consume.

Most blog posts can be easily converted into infographic and then these infographics can be republished in many blogs where people like to link back to the source.

4 Email Newsletters: Reaching your audience’s inbox is one of the best ways to gain trust of your readers. Convert your blog posts into email newsletter and send them to your email subscribers as auto-responders. Most new readers never really bother to check old posts but if they are sent these posts automatically by email, they will read it and consume it in their leisure.

5. Ebook: There are many benefits of having eBooks, like they can be used as a gift for subscribing to newsletters. EBooks can be sold from sites like Amazon or distributed freely from just about anywhere. Yes, getting an ebook ready can be costly however the content is already available in the form of blog posts, so just converting it into eBook format is mostly free.

6. Quora: When it comes to question and answers, Quora is the biggest site on the planet. However, it is more than just a question and answer site; it is almost like a social network. The main thing here is the content in the form of answers. As bloggers and marketers we already have so many of these answers in our blog posts that can be repurposed and answered in Quora. One can even link to their existing blog posts if the answer requires further explanations.

7. Repost on Medium and Linkedin: Yes, reposting can create duplicate content, no matter how things are presented but if the content is posted in the same way as-is, then yes, it will create duplicate content. This is the reason why even while posting the whole post on platforms like Medium or Linkedin Pulse, it is best to make some changes, or post a part of the content as a teaser.

8. Edit and Refresh old blog posts: Old blog posts are valuable pieces of content and they have served their purpose in the past. If they are part of the evergreen posts that ranks in the search engines then they are best left alone. However, for most blog posts, that is not the case. They are simply excellent pieces of content which is simply being wasted, like rotting and unloved.

Such pieces of content needs to be edited. If the articles are a 10 point article, make them 25 or more. Upgrade those pieces of content and re-post them as fresh content. Keep the URL of the post same so that they retain all the link juice and benefits of being an old blog post.

9. Make quotes: There’s plenty of useful pieces of content in our old blog posts that can be converted into quotes. These quotes can be made beautifully using sites like Canva so that they stand out and people even link to them. Such quotes can be used in interviews, roundups, social media snippets and in many other places. People like to use quotes but they just don’t want to take up the effort to create one. If things are readily available, then they will use it.

10. Micro Blogging: There’s plenty of social media sites out there and all of them requires posting multiple updates a day. If one wants to create fresh and unique content for such updates, brainstorming for such content ideas alone is an impossible job. However, most blog posts have these small pieces of updates and they just needs to be extracted.

Old blog posts are a gold mine for social media updates. They already have several relevant images added and there’s so many small sentences, some of them are catchy too which are ready to be posted into the social networks with minimum effort.

A bloggers main work is to produce content, whether this content goes into the blog itself, or for guest posts, interviews, roundups, forums, Quora and for any other purpose. This effort of creating unique content is a difficult work and content repurposing makes this process easy.

Over the years a blog slowly and steadily becomes a gold mine of information. There’s an endless supply of content that are waiting in the achieves of the blog. Such content has already served the audience and is now waiting in the dark pages, perhaps never to be bothered with again. If such content is repurposed then it will again see the light of the day and people will consume it again.

Top 10 Blogging Mistakes to Avoid in 2022

Blogging is an exciting business. There is always so much to do, plenty of things to work on and several ways to monetize your work.

The attraction of blogging as a career excites everyone and thus many new people gets caught in the fun. Those that are willing to add that extra mile do gets success eventually, but many fail in the process for several different reasons. The very fact that the process takes time to generate revenue can be a bad signal for those who wanted a quick dime.

It is always good to know the basic mistakes that most new bloggers make, that way one can avoid it and start off on the right foot.

1. Not Posting Enough: Most new bloggers don’t post enough and the reason is mostly their lack of ready content. It is always suggested that before starting a blog, one should create at least 10+ blog posts and have 50+ article titles ready. That way you will have your content queue ready. From here on, even if you write one or two articles a week, you will still have enough content to make sure that your blog does not runs dry.

Ideally, it is best that one should post at least 3 times a week to feed your audience consistently.

2. Promotions: Simply posting the content on your blog isn’t enough. The days are long gone when you would have written the content and people would have reached your site by themselves. Now, content isn’t enough as there’s plenty of content already. The difference is in the sharing, how you promote your content, makes it the king.

Make accounts on several social sites, join blogging communities, forums etc. and then share your content. If people comment or question on those forums, reply them and make a connection.

3. Not Commenting on Other Blogs: Blog commenting is still a major promotional channel available to all bloggers. This step is free, so any one can do it, yet this step is difficult so only few really hard working bloggers are able to make it.

Blog commenting can only truly work for you if you are ready to give in the effort. Try to make at least 20+ comments on relevant blogs every day. Repeat this process without fail every single day. Additionally, try to share other people’s posts on your social channels after you have posted your comment.

4. Email Subscription: Many bloggers skip this step because they either think that their blog is too new with too few visitors or they think that this process is too complicated. Email subscription setup is free and way too easy and even if only a few people are visiting your site daily, you can still end up getting a few subscribers every day.

There’s plenty of free email subscription services in the market, choose one that fits your needs. To configure it on your blog, look for free plugins that works with your subscription service.

5. Networking with other Bloggers: This is another very easy step that a lot of bloggers don’t follow. Simply commenting, sharing other bloggers content, linking them from your blog posts etc. are some of the easy ways by which you can network with other bloggers.

Some bloggers are more popular and they have a larger influencer. If you want to network with them then you have to work your way up to them before you can network further. The easiest way to go about this is to be regular in your comments and content sharing; sooner or later they will notice you.

6. Guest Blogging: Guest blogging too is a free content marketing tool by which you can promote your blog, make yourself an authority and let more people notice you and your content. This step is slightly difficult as the quality of your content needs to be good before you get an opportunity to post on good blogs. But the hard work that goes into guest blogging is worth it because there are too many benefits that come from guest posting.

This is the strongest form of networking that you can do with your fellow bloggers and if you are able to post on larger A-list blogs, then your networking opportunities with other popular bloggers rises as well.

7. Social Media: This is another thing that new bloggers fail to use. Social media is powerful, but your reach is only limited to the network that you have access to. If your friends and followers on a network are limited to a hundred people then that is the network reach you have. For new bloggers, it is important that you join most of the popular social networks and make a presence for yourself.

8. Slow Website: With every passing day, most people are getting used to quicker page loads, no buffering while playing 4k videos on their high end displays and so much so that slow internet is almost now a thing of the past. At a time like this if your blog takes a few seconds longer to load, will anyone wait for it to open?

The days are over when people had to wait for a page to load, so no point keeping a slow site in the fast moving world.

9. Too many Plugins: Plugins, especially on a wordpress system can be an addicting thing. There’s a plugin for anything you want. If you want a feature, a design change or just about anything – all you need to do is to install a new plugin for your specific need. This can be helpful to an extent but if you over do it, you will have an unstable system, a slow site and finally it will start showing errors.

10. Expecting Results too Soon: Blogging takes time to show results. SEO is a long term solution, quality link building takes time and networking with fellow bloggers and making an authority blog on your niche are all time taking processes.

Most new bloggers start with a grand vision and patience is never part of this vision. If the results don’t come fast, they move on to other things that promises better success.

Like anything in life, blogging too requires patience and consistency. It is a successful venture for those who are here for the long run. Content creation is a skill that will take time to learn and networking is a talent that comes with practice and hard work. There are bloggers who are successful but they have worked their way to get that success.

Top 10 Tips to Start a Niche Blog in 2022

Every year bloggers start several niche blogs from time to time. Some of them become a profit generating asset and some just die away in silence.

Niche blogging, whether you are going too deep into the micro niche or you have simply chosen a broad topic, either way it is mostly a profitable venture. If you stay on your niche, add regular content, do basic link building etc. then in time, your blog will grow into a strong and authority site someday.

Here, in this article, we will cover the various ways in which you can start a profitable niche blog in 2022.

1. Choose your niche well: The best way to start a niche blog is to first discuss what you are truly passionate about. Your hobbies, your interests, what makes you happy, everything counts.

Surely, our main objective here is to make a profitable blog, so if your hobbies and interests are something that might not work out for blogging, then it is best to not pursue, but that is mostly a rare thing. Normally, whatever your true calling is, you will find a niche opportunity around those topics.

2. Work on your Content: Before doing anything else, even registering a domain name, it is important that you know enough about your niche. Start writing some articles on your niche and don’t stop till you have about twenty very good articles ready. This will tell you if you can write enough on your niche and you will have a better understanding of your niche when you have completed your articles.

3. Start searching for a good domain name: Finding a good niche domain is like hitting a jackpot. An ideal niche domain is about two words long where one word is your keyword and the other makes it brandable. Both words can be a keyword as well and if you really want it then you can use a third word and that should be enough to chase your long tail keyword.

Do note that whatever your niche is, most good domains are already taken. If you can’t find anything worthwhile, it isn’t your fault as this race for finding good domains is being run for decades now. Simply choose the best option from the available ones and make it your own. As long as you have your keywords in your domain, you will get all the benefits, does not matter how it sounds.

4. Reserve all the social handles: The moment you register your domain, there will be some weird bots that will jump on the social media and start registering the social handles based on your domain. Do not let that happen and if possible, register those social accounts yourself. It is best to safeguard your brand on the social media, atleast on the bigger social sites, you should try to register your domain based terms.

5. Do your keyword research: While doing keyword research, look for all types of keywords. Two words main keywords, three to four word long tail keywords, every variation is important to cover. The keyword research itself can tell you how deep your niche can go. Additionally, which looking for keywords, make atleast a hundred questions based on the keyword phrases like, “How To”, “Where Does” and so on. Every question is worth writing an article and that is how more content can be created.

6. Hire Experts: This is the beauty of niche sites that you can always get an actual expert to write your content. You can be an expert yourself but when it comes to hiring staff, you can look for real experts to assist you with content writing. There are doctors for the medical field, there’s mechanics for the auto sector and so on.

7. Competitor research: Learning from own research is fine but learning from other people’s research is not a bad idea either. Whatever niche you select, someone else might have built an empire on that niche already. Look at their social accounts, signup to their newsletters and keep reading their content. All the hardwork is already served, start consuming it.

This step needs to be done carefully though, one does not need to copy other people’s work, but simply learn and understand more on how the niche works.

8. Check monetization options: This step isn’t rocket science and if you are on a niche that makes easy sense, like something on Health, Lifestyle etc. then you know that monetization isn’t a big issue. But the same can’t be said if your niche is very different and way too unique. This is where you need to be creative to figure out if you are on a good niche. Search on sites like Amazon to see if people are selling something that is strictly on the niche.

9. Events around your niche: Every niche has some events that fall directly in the niche or they are relevant somehow. As an example, if you are on the travel niche then the time when events like “La Tomatina” happens and say you have a great article on it, then your traffic will rise heavily during that event.

Such events are common in all niches and with a little research you will find something that is relevant to your niche.

10. If all else fails – research more: Sometimes, even after doing all the research, we fail to get a good niche blog. Something goes wrong, you can’t seem to locate a domain name to justify the niche you were targeting. All you need to do in such a condition is to do more research.

Look for forums and directories, tags from popular blogs and other such places, they all will give you more ideas on how to find a niche. Such niches can’t be understood by common-sense. One needs to stumbleupon such a niche to even know that such a niche exists.

Niche blogging is one of the easiest ways to grow a profitable business online. It can be scaled at any rate, which is a great way to boost your income in a safe way. It is a passive way to earn money online and the best part is that once such a blog starts to grow, it will even make you money when you are sleeping through the night.

Top 10 Tips to Create the Best Social Media Calendar

Yes, when it comes to content creating for the social media, most bloggers and marketers don’t post enough. Their updates aren’t spaced and for some, the updates aren’t even thoughtful like they were posted right on the moment.

Social media is busy and dynamic. So much happens in an hour, it is almost impossible to keep up. If we keep looking at the social media timelines, the feeds refreshes so quickly, it seems so difficult to keep up with it.

Unplanned content can fill in the space, after all something is better than nothing, but it mostly does not solve the purpose.

Social media feeds require micro posts, small yet catchy and purposeful. For this to happen and on a regular basis, one needs to plan things in advance. This is where the concept of social media calendars comes into effect. Once you know that you have enough posts scheduled for the next few days, your content panic will vanish and that will allow your creative juices to flow again and automatically you should be able to create great content for all micro blogging needs.

Let us now dive into the top 10 tips to create the best social media calendar.

1. Prepare different content for different networks: Social Media is just a term, it represents a number of social networks out of which Facebook, Twitter, Instagram, Linkedin and Pinterest are the ones that most people target. Depending on your audience or your presence, this can be different for you.

One simply cannot create a single piece of content and share it across all platforms without editing and tweaking. The audience of Facebook likes entertainment most, while Linkedin expects more professional touch. Pinterest and Instagram are both similar to an extent but the image sizes require in both platforms vary significantly.

2. Team Effort: When you have multiple people in your content team then why set up the calendar alone?

Creating social content is a team work, it should not be treated like some content sharing work that anyone can do. It is always best that you have an editor go through the entire content schedule and this is easily possible if you have a long queue of content ready on your calendar.

3. Plan for events in advance: This is the beauty of advance planning, you can pretty much plan anything, even months in the future. Say if Black Friday is coming, even that can be pre-planned.

This is also a huge plus because you know exactly when a festival is coming and you don’t need to worry about last minute social media updates as everything is already planned and you have relevant content ready.

4. Check for past success: We post many updates on social media but not all posts get us the same reaction. Check popular social updates and find out why those posts got more reaction than others. If you have to have more such successful posts then it is important to know why some updates get good results. This way you will find out more about what your audience wants.

5. Plan for content vs. promotions: It is easy to get carried away with promotional posts or even curating which is easier than creating unique posts. This is where a rule has to be set and followed.

Keep sharing content from own and other people to a minimum. Focus on creating micro blogging content, text and images that people want to read and consume. When it comes to sharing promotional content, it is best to keep it to a bare minimum, like less than 15% of the time.

6. Stick to a posting schedule: It is ok to tweak your schedule and understand what works, but when you start to follow a schedule then just stick to it.

Some platforms like Twitter is used to flood the timelines, which is why one should post multiple times a day to stay in the loop. However, not all platforms are similar. So, find out your optimum posting frequency for each platform and stick to it.

7. Ask Questions: It is often seen on the social media that posts that asks a specific question, especially if it is niche targeted, it gets a better response. A lot of followers on the social media simply read your update, some even take out the time to like or retweet, but adding a comment takes time which is why many people skip it. If you want more responses out of reluctant people then asking a question that connects with them is the best way to go about it.

8. Repeat posts: Sometimes it is fine to simply repost an update that you have posted earlier. But do this very rarely because only your really loyal following will get affected if you repeat yourself too much. On the other hand if you are repeating a quote, or a link to a relevant resource then it will still work as people are used to it.

9. Keep it error free: When social media updates are added at the very last minute, there’s always chance of making a mistake, but when you have a posting queue ready, you can easily proof read it.

However, checking status updates aren’t all about grammar. Sometimes, social media managers makes bigger mistakes that can seriously damage a brand’s reputation. But if you have a posting schedule ready, then it is easy to check things and know that your social content is harmless and worthwhile.

10. Share earned resources: Earned links and mentions should always be shared on the social media but the same can’t be planned ahead of time because earned mentions can happen anytime. Although, you can share earned mentions any time you wish, but for best results, it should be as soon as possible. That way, anyone who has mentioned you will remember you on the social media. But for this to happen, it is important that you allow yourself some space in your social calendar to include these last minute updates.

A social content calendar allows you to plan things ahead of time, which means your entire editorial team can check and add their feedback in it. Micro content is an easy way to go through a lot of relevant content which helps in planning the overall content marketing plan for a business.