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What are Behavior-Based Products?
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It is interesting how people prefer or buy particular products or services over others. This makes consumers wonder how the brands offering these products guess what they like. Brands produce behavior-based products, which are designed according to consumer behaviors. These products satisfy consumers’ present and future needs by looking into customers’ consumption patterns.
Behavior-based Products: Explained
As its name suggests, behavior-based products are products produced depending on the exhibited behavior of consumers. These behaviors include usage and purchasing behavior, benefits sought, and customer loyalty.
A ride-sharing company, for example, can persuade its customers to ride more often by providing discounts and other valuable offerings.…
It is interesting how people prefer or buy particular products or services over others. This makes consumers wonder how the brands offering these products guess what they like. Brands produce behavior-based products, which are designed according to consumer behaviors. These products satisfy consumers’ present and future needs by looking into customers’ consumption patterns.
Behavior-based Products: Explained
As its name suggests, behavior-based products are products produced depending on the exhibited behavior of consumers. These behaviors include usage and purchasing behavior, benefits sought, and customer loyalty.
A ride-sharing company, for example, can persuade its customers to ride more often by providing discounts and other valuable offerings.…
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