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We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for. ... Read More
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We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence. You know how You know how you want to expand from ... Read More
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This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of ... Read More
The post Director of Markets and Competitive Intelligence at SUEZ Water Technologies & Solutions Answers the Questions appeared first on Octopus Competitive Intelligence.
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Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look ... Read More
The post What Competitive Intelligence Mishaps Can Reduce the Value of your Operation? appeared first on Octopus Competitive Intelligence.
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This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and ... Read More
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London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. Octopus understood they ... Read More
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This article explains how Competitive Intelligence helped a software provider better understand their competitive environment. And gave them a deeper understanding of their main threat. You know how You when you have a pretty big competitor. And it’s taking market ... Read More
The post How Competitive Intelligence Helped a Software Provider Better Understand Their Competitive Environment appeared first on Octopus Competitive Intelligence.
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This article is called Competitive Intelligence thinking go for when up against a competitor. You are sitting in your office with your sales director. She tells you that a competitor is telling clients that their new product is game-changing. Their ... Read More
The post Competitive Intelligence Thinking to Go For When Up Against a Competitor appeared first on Octopus Competitive Intelligence.
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This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is Competitor Analysis? Competitor Analysis is an evaluation of your identified ... Read More
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Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we show how our services provided our client with an understanding of why they were no longer market number one. You know-how You know how ... Read More
The post Competitive Intelligence Showed How a Major Competitor Was Retaking Market Share appeared first on Octopus Competitive Intelligence.
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This article is the second in a series. We talk to the Head of Commercial Competitive Intelligence at UCB, John McDonald-Dick. We have introduced a new series where we ask people we admire within Competitive Intelligence eight pertinent questions. At ... Read More
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The post 5 ways Competitive Intelligence Gives You More Chance of Winning appeared first on Octopus Competitive Intelligence.
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This article discusses what’s Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act. To understand what’s going on in our world, we all need to ... Read More
The post What’s Competitive Intelligence Got to do With Situational Awareness? appeared first on Octopus Competitive Intelligence.
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This article explains how Competitive Intelligence helped transform a British icon. It is in our series of real-life case studies performed by Octopus Intelligence. You know-how You know how some industry sectors have household name brands? And seem to have ... Read More
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This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don’t know. When we ask a great ... Read More
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The post Head of Market and Competitive Intelligence at BT Answers Questions appeared first on Octopus Competitive Intelligence.
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This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive ... Read More
The post Competitive Intelligence Questions to NATS Strategy Analysis and Development Manager appeared first on Octopus Competitive Intelligence.
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This article explains how Competitive Intelligence and Corporate Investigations prevented a lousy investment. Our investigations showed how an investment opportunity wasn’t what it seemed. This case study shows how our services provided our client peace of mind. And stopped a ... Read More
The post How Competitive Intelligence and Corporate Investigations Prevented a Lousy Investment appeared first on Octopus Competitive Intelligence.
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This article is the fifth in a series and is called President of the Academy of Competitive Intelligence answers our questions. We talk to Dr Ben Gilad, the President of The Academy of Competitive Intelligence. In this series, we ask ... Read More
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