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The Weather Channel Uses Incredible Augmented Reality Graphics To Explain Hurricane Florence

Posted By fershid 2063 days ago on Design

https://digitalsynopsis.com - Weather reports on news channels are usually boring and mundane in terms of presentation, but not when it comes to US-based The Weather Channel. Last week, while covering the impact of Hurricane Florence on the Southeast Coast, TWC decided to present the gravity of the floods using Augmented Reality (AR).

The broadcast began with TWC’s on-camera meteorologist Erika Navarro describing the impact of the floods using conventional maps and data. 45 seconds into the segment, Navarro was “surrounded” by an AR visualisation of what the storm surge looks like in reality. Watch here.

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