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Color Psychology Of Digital Marketing

Posted By SuccessTrending 841 days ago on Personal - Undoubtedly, colors play an incredibly crucial, yet sometimes obscure, role in our daily lives. Taking away colors from someone's life would make his or her life completely dull without any visual pleasure.It is by seeing the colors in nature and the world around us that we experience visual joy and appreciate the beauty in its visual form.Branding and Color PsychologyColor psychology is the study of colors, tints, and shades and how these affect human behavior and decision-making. Color has an impact on tastes that aren't immediately apparent, such as the taste of food. Colors have the power to enhance confidence in placebos. For example, red or orange tablets are more widely used as stimulants. Red, blue, yellow, and green are the four psychological main colors. They are relatable with the body, mind, and emotions, as well as the necessary balance between all three. There are secondary and tertiary colors that are derived from the combination of the colors in various proportions.According to a study conducted by The Institute for Color Research, consumers make a subconscious decision about a product, individual, or service in 90 seconds or less.In a study titled "Impact of Color on Marketing," researchers discovered that depending on the product, up to 90% of snap decisions made about it are based solely on color.Another study found that the relationship between products and color is dependent on the perceived appropriateness of the color being used for the specific brand on whether the color "suit" what is being sold.Color CombinationColors dictate how customers view the "personality" of the brand in question, according to a report named "Exciting red and competent blue." Colors influence how customers view the "personality" of the brand in question. For example, Who would want to buy a Harley Davidson motorcycle, if they didn't give the impression that Harleys were tough and cool?Although a vast majority of consumers prefer color patterns of identical hues, they prefer palettes with a strongly contrasting accent color, according to two reports on color combinations that were conducted in which one evaluated the aesthetic reaction and the other looked at consumer preferences.In terms of color combinations, this entails building a visual structure using base equivalent colors and accent complementary (or tertiary) colors to contrast them. When you are mixing colors you apparently mixing the feeling or emotions attached to it.Psychological Properties of ColorsRED. PhysicalPositive: Warm, attention, energy, impulsive, stimulation, excitement.Negative: Defiance, aggression, visual impact, strain. Food chain websites use red because it is thought to stimulate appetite.BLUE. Intellectual.Positive: Intelligence, trust, communication, elegance, professionalism, knowledge, reflection, calm.Negative: Coldness, aloofness, lack of emotion, unfriendliness.Dark blue is often by social networking websites because it establishes trust and communication.YELLOW.FriendlinessPositive: Optimism, confidence, energy, friendliness, creativity.Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.Yellow is considered the most attention-grabbing and energetic color. Mailchimp uses yellow for energetic brand expression.GREEN.BalancePositive: Nature, refreshing, environmental awareness, rest, restoration, reassurance, peace.Negative: Boredom, stagnation, blandness, enervation.Represents health, life, rebirth, and nature. Think spring and grass and new growth. Most of the websites related to environmental awareness use green as it is more closer to nature.VIOLET. SpiritualPositive: Authenticity, containment, vision, luxury, truth, quality.Negative: suppression, inferiority.Often associated with royalty and nobility.ORANGE.ExcitementPositive: Attention, food, warmth, interaction, passion, play, fun.Negative: Deprivation, frustration, frivolity, immaturity.It can be a subconscious color prompting to "act now." Usually suitable for call-to-action buttons on websites.PINK.Love and kindnessPositive: nurturing, warmth, femininity, love, sexuality.Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.Pink is considered by many to be feminine color. Pink represents youth, innocence, sweetness, and softness.GREY.CompromisePositive: Psychological neutrality.Negative: Low confidence, draining, dullness, depression, hibernation.When used in combination with other colors, the neutral color serves as a booster, strengthening whatever it is put next to it.BLACK.ElegancePositive: Sophistication, glamour, security, emotional safety, efficiency, substance.Negative: Oppression, coldness, menace, heaviness.Often associated with exclusivity, elegance, and power and when used properly and can help to elevate another color to an even more impactful level.WHITE.InnocencePositive: Purity, sterility, clarity, hygiene, cleanness.Negative: Sterility, coldness, barriers, unfriendliness, elitism.White can be subtle which when paired can accentuate other colors.BROWN. StrengthPositive: Seriousness, warmth, Nature, earthiness, reliability, support.Negative: Lack of humor, heaviness, lack of sophistication.Brown is associated with the body, earth, and wood, all of which are masculine elements. It also symbolizes glamour. It's a neutral color that can be paired with any other color.How to use colors that show the right emotion?Colors are important and it is more important that we use them wisely. Color affects our emotions, attitudes, and even the actions that we take.It is interesting to note how this works.When we see objects of various colors. According to the wavelengths, the reflected light creates vibrations. These light vibrations are translated into electrical impulses in the retina, which are then transmitted to the brain—and ultimately to the hypothalamus, which regulates the endocrine glands stimulating the hormones. In simple terms, each color (wavelength) focuses on a specific part of the body, evoking a physiological response that leads to a psychological response.Using colors that show the right emotion that your website or blog relates to. You should also know your audience because the color choices would change depending on the type of audience.A study conducted by the sage pub, it looked at how students feel when they are around various colors. The study supports the theory that color in fact has a lot of effect on how we feel.In another study, it was found that Medical workers are more relaxed when blue-tinted lighting is replaced with gold-tinted lighting, according to hospital researchers.If you use a color scheme that evokes the emotion you want your users to feel, you'll increase the emotional connectedness of your landing pages.Emotion plays a significant role in online sales. Regardless of how much we demonize "emotion" in buying decisions, everyone thinks and makes decisions based on emotion. It is hard-wired into our brain and it cannot be changed.Colors are important and using them wisely can help you in achieving your digital marketing goals.Try the quiz:

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