Published Blogs Marketing

8 Tips to Build a Shopify Landing Page That Converts

Posted By Linear on Marketing

https://lineardesign.com - Shopify makes it super easy to build landing pages. But what is a Shopify landing page? What are the different types of landing pages that Shopify offers? Heck — should you even use Shopify to build your landing pages? Those are the questions we’re going to answer in this article. We’re also going to: [...]
The post 8 Tips to Build a Shopify Landing Page That Converts appeared first on Linear.

ICE Scoring: A Better Way To Prioritize Your CRO Testing

Posted By Linear on Marketing

https://lineardesign.com - Are you trying to optimize a landing page? I bet you’re pretty impatient to start testing ASAP. I’m going to stop you right there, though. You’ll realize pretty soon that the testing possibilities are endless. Drowning in a list of test ideas, you’ll waste resources testing the wrong things or comparing options arbitrarily. Instead, focus [...]
The post ICE Scoring: A Better Way To Prioritize Your CRO Testing appeared first on Linear.

How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up

Posted By Linear on Marketing

https://lineardesign.com - Why take the trouble to set up Dynamic Keyword Insertion (DKI) for your paid search ads? A couple reasons include: Higher click-through rates Improved ad quality score Personalized ads that appeal to multiple audience segments All without having to set up multiple ads! In this article, we dive deep into DKIs, what they are, [...]
The post How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up appeared first on Linear.

What is Split Testing? The Marketer’s Ultimate Guide

Posted By Linear on Marketing

https://lineardesign.com - Online marketing is full of unknowns. Every offer is different, every brand is unique, and every target market has its quirks. What works for “ their” business might not work for yours — the opposite is also true. That’s where split testing comes in. Split testing allows you to methodically determine the best way [...]
The post What is Split Testing? The Marketer’s Ultimate Guide appeared first on Linear.

What is a Product Landing Page? 10 Examples That Convert

Posted By Linear on Marketing

https://lineardesign.com - According to research by Wordstream, the average website has about a 2% conversion rate. But the average conversion rate for a landing page is about 10%. That pretty much sums up why you should be using landing pages as a part of your marketing and advertising efforts. But what is a product landing page? [...]
The post What is a Product Landing Page? 10 Examples That Convert appeared first on Linear.

The Personal Trainers Guide to Outsourcing Without Losing Money

Posted By dansalcs on Marketing

https://www.mypersonaltrainerwebsite.com - As a personal trainer, it’s easy to feel overwhelmed. You got into the fitness industry to help people feel fitter. To show them how to get stronger. To live healthier lives. ​But as soon as you start, it’s obvious that there’s more to running a fitness business than just supporting your clients. Suddenly, you need to be an expert - not just in health and fitness, but be able to answer questions about nutrition, hormones, and psychology. Understandably, this i [...]

7 User Experience Tips To Get More Leads From Your Fitness Website

Posted By dansalcs on Marketing

https://www.mypersonaltrainerwebsite.com - Your website is the home of your personal training business on the internet. Unlike social media, you have some control over your website and aren’t subject to the changing whims of the algorithm. Investing in a website can be a wise move for personal trainers, and there are a few quick wins that can set you up for long term success. 1. Your Personal Trainer Website Loads Quickly Using eye-catching images - particularly those of your clients, their successes and yourself is [...]

6 Ways to Repurpose Old Fitness Content

Posted By dansalcs on Marketing

https://www.mypersonaltrainerwebsite.com - ​The power of writing incredible content for your personal training business goes far beyond the single long-form blog article you post to your website. Sure, with the right SEO and technical tinkering with backlinks that can generate considerable income in its own right.  ​​Even reposting older content which has worked particularly well, with updated elements can keep you front and centre of everyone's mind (and on the front page of Google!). But once you have [...]

10 Tips to Make Your Personal Trainer Website Mobile Friendly

Posted By dansalcs on Marketing

https://www.mypersonaltrainerwebsite.com - A massive 52% of internet searches are conducted on a mobile phone that applies to potential clients looking for personal training too. If you’ve not taken steps to optimise your website for mobile use, you may be missing a trick. It’s been five years since Google announced they would include mobile optimised websites in their search algorithm, but if you’re new to personal training - or just new to managing your personal training website - this might be something [...]