Published Blogs Marketing

11+ Tips to Expand Your Audience with Gmail Ads

Posted By Linear on Marketing

https://lineardesign.com - It seems like every website under the sun requests your email address. And you can’t blame them. After all, email marketing continues to be one of the most effective digital marketing mediums out there. But what should you do if your company's leads list isn’t big enough to run a traditional email marketing campaign? Or [...]
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Facebook Custom Audiences: The Ultimate Guide

Posted By Linear on Marketing

https://lineardesign.com - Using Facebook Custom Audiences is a crucial part of any Facebook ad strategy. And it’s a rewarding one – advertisers using these audiences in their remarketing campaigns see a lift-up in clicks and conversions. If you’re not using Custom Audiences, you are missing out on opportunities for getting better results and lowering your Facebook [...]
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Instagram Ads Guide for Beginners [2021 Edition]

Posted By Linear on Marketing

https://lineardesign.com - In recent years, Instagram has become an essential social media platform for any brand looking to reach consumers. Some say that if an eCommerce brand doesn’t have an Instagram presence, it doesn’t exist at all. The brands that nail their Instagram marketing strategy will win consumers’ hearts. Want to learn more about Instagram advertising? [...]
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Enhanced CPC: A Winning Bid Strategy?

Posted By Linear on Marketing

https://lineardesign.com - Google is trending towards automation. This trend includes bidding strategies, despite many advertisers stubbornly clinging to Manual CPC. The burning question: can manual campaigns benefit from switching to an Enhanced CPC (ECPC) bidding strategy? We’re about to tell ya. For the many marketers who spend 80% of their time optimizing their accounts with low-value, [...]
The post Enhanced CPC: A Winning Bid Strategy? appeared first on Linear.

How To Create Your Own Lead Generation Landing Page, In Just 24 hours

Posted By Linear on Marketing

https://lineardesign.com - For many businesses, leads are gold. They rely on lead generation to initiate interest in their business, engage their ideal audience, and eventually convert those prospects into paying customers. The problem? Most websites struggle to convert their visitors into subscribers. In fact, in a study by Appsumo, they found that most sites convert less than 2 [...]
The post How To Create Your Own Lead Generation Landing Page, In Just 24 hours appeared first on Linear.

17 Dynamic Search Ads Tips to Uplevel Your Keyword Coverage

Posted By Linear on Marketing

https://lineardesign.com - Why add Dynamic Search Ads (DSA) to your PPC strategy? Well, because Google Search isn’t what it used to be. Or rather, Google users aren’t searching like they used to be. With more personal devices like mobile (which claimed over 61% of last years’ Google search traffic) and voice, customers are ditching formal in [...]
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Google Ad Extensions: 10 Types and How to Use Them

Posted By Linear on Marketing

https://lineardesign.com - While bids are an essential component of PPC ad performance, paying more for ads won’t deliver any long-term performance gains. First and foremost, Google rewards ads that have a good user experience. So how can you make sure your ads are worthy of users’ attention? Well, with Google ad extensions. Using the right ad [...]
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Facebook Ads Manager: The Ultimate, Start to Finish Guide

Posted By Linear on Marketing

https://lineardesign.com - If you’re looking to run any digital ads, there’s no way you can miss a quick course on Facebook Ads Manager. Facebook is by far the most popular digital advertising platform in the world. (And also the most widely used social media platform.) According to Statista, 94% of marketers advertise on Facebook. 94% [...]
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Landing Page Vs. Homepage: What’s The Difference?

Posted By Linear on Marketing

https://lineardesign.com - What’s the difference between a landing page and a homepage? That’s the topic of this guide — we’ll discuss some key differences, when to use each, and how to make these marketing assets as effective as possible. Let’s start with some definitions. What’s the Difference Between a Landing Page and a Homepage? Here are [...]
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The Personal Trainers Guide to Outsourcing Without Losing Money

Posted By dansalcs on Marketing

https://www.mypersonaltrainerwebsite.com - As a personal trainer, it’s easy to feel overwhelmed. You got into the fitness industry to help people feel fitter. To show them how to get stronger. To live healthier lives. ​But as soon as you start, it’s obvious that there’s more to running a fitness business than just supporting your clients. Suddenly, you need to be an expert - not just in health and fitness, but be able to answer questions about nutrition, hormones, and psychology. Understandably, this i [...]