
You are saying that you do B2B marketing, yet when asked what sets your strategies apart from B2C, you cannot figure it out—and you realize that you have not even thought that these two faces of marketing have different needs. Yes, they both need SEO, content, and other marketing techniques, but without the right approach you would not hit your target market. Now, do not wonder if until now your business’ online presence still flops. There are quite a number of marketers who do not know the difference between B2B (business-to-business) and B2C (business-to-consumer) marketing strategies and this gets them into a useless position. If you are in B2B, you then have to make sure that you are not barking at the wrong tree. You might be using the consumer marketing approach and it is not going