http://positionly.com - Content marketing is now an accepted way of improving your online business and driving traffic to your site through the production of useful, educational and/or entertaining content. It’s so popular that 63% of brands now have a budget that’s dedicated to content production and distribution. A recent survey found that 43% of companies that produce... Read more »The post How to Measure Your Content Marketing Campaign appeared first on Positionly Blog.
http://positionly.com - What makes someone a great writer? While it’s true that some are naturally gifted with a command of the English language, you might be surprised to learn that some of the best writers in the business have first drafts just as ugly as your own: Scattered ideas, half-finished thoughts, bad grammar – and yes, even... Read more »The post 10 Must-Read Tips to Improve Your Editing Skills appeared first on Positionly Blog.
http://positionly.com - When it comes to content many people still seem to be in the SEO stone age with repetitive keyword usage, lack of clarity and context, boring headlines just for the sake of Google search. By now that doesn’t work anymore if it ever did. Content findability is the key element of getting editorial sites to... Read more »The post 5 Ways to Create Findable Content Without Keyword Stuffing appeared first on Positionly Blog.
http://positionly.com - Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your strategy, rather than as the... Read more »The post How To Use Customer Value to Move Your Business Forward appeared first on Positionly Blog.
http://positionly.com - Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results.... Read more »The post How Big Brands Do SEO (and Few Hacks to Beat Them) appeared first on Positionly Blog.
http://www.businessbanter.com - Crowdfunding has been validated as a way to raise funds, build a buzz and test the idea for a project in the pre-production phase. Many entrepreneurs and business savvy creatives are crowdfunding startups to bring their project to life and successfully launch themselves into their respective market. If you think crowdfunding could be a good […]
http://positionly.com - While many people use Zen solely as synonym of “awesome” I’d like to show that you can translate your Zen practice into your work as an online publisher. Helping people without judging them is one of the main tenets of the awakened Zen practitioner. How does it differ from the fake servility of many businesses?... Read more »The post The Zen of SEO: Earning Links by Helping People appeared first on Positionly Blog.
http://positionly.com - Do you remember those little lab notebooks you kept when you were a kid at school? You’d run experiments in class and carefully document the entire process. First your professor would ask a question. Then you’d do a bit of reading and come up with a hypothesis. Finally, you’d test the hypothesis by running an... Read more »The post 5 Tips To A/B Test The Right Way appeared first on Positionly Blog.
http://www.steamfeed.com - Adding links to your business blog enhances your readers' experience and can have benefits for your business as well. It is worth the effort to do it well.Author informationLinda DessauBusiness Blogging Consultant at Content Mastery GuideLinda Dessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide. Her hands-free blog writing service helps small businesses attract their ideal customers with captivating content.TwitterGoogle+LinkedInThe post How To Add Links To Your Blog That Get Outstanding Results appeared first on SteamFeed.
http://positionly.com - Would it be cool to add new keywords, websites or notes to your Positionly account without logging in? You don’t want to miss any of your rankings’ updates or just want to have a backup copy of all the data in one place? Or maybe you’d like to share some information with your coworkers and... Read more »The post Automate Your Workflow with Zapier appeared first on Positionly Blog.
http://positionly.com - It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not... Read more »The post 3 Conversion Hacks that Will Boost Your Revenue Sky High appeared first on Positionly Blog.
http://positionly.com - Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we can make the process for... Read more »The post Online Marketing for Startups: A Step-by-Step Beginner’s Guide appeared first on Positionly Blog.