http://positionly.com - Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we can make the process for... Read more »The post Online Marketing for Startups: A Step-by-Step Beginner’s Guide appeared first on Positionly Blog.
http://positionly.com - Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on... Read more »The post Keyword Research Masterclass: Using the Google Keyword Planner appeared first on Positionly Blog.
http://positionly.com - Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to... Read more »The post How to Master SEO with Google Analytics – Beginners Guide appeared first on Positionly Blog.
http://positionly.com - Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other sites. Some SEO experts like... Read more »The post Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper? appeared first on Positionly Blog.
http://positionly.com - Calls to action are hyper-critical to the conversion process, and incredibly easy to get wrong. Are you making any of these 7 common mistakes on your website? If so, you could be quashing your conversions and pulling money out of your own pocket! 1. Submit? No Thanks. The language of your call to action is... Read more »The post The 7 Deadly Sins of Bad Calls to Action appeared first on Positionly Blog.
http://positionly.com - The canonical tag has been supported by major search engines since early 2009, but despite the benefits it offers to both site operators and users, many site operators have yet to implement it. This reluctance can often be attributed to a lack of knowledge regarding the tag, its purpose, and its implementation. In this article... Read more »The post A Beginners Introduction To The Canonical Tag appeared first on Positionly Blog.
http://positionly.com - In the past I have written about how there are no really boring niches to optimize for and how you can make any topic exciting. This time I’d like to take a step back and introduce some low hanging fruit link building techniques for boring or even ugly sites. There are indeed businesses no sane... Read more »The post Low Hanging Fruit Link Building for Boring and/or Ugly Sites appeared first on Positionly Blog.
http://positionly.com - There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must know this well already. But while... Read more »The post 9 Customer Acquisition Tactics For Smart Marketers appeared first on Positionly Blog.
http://positionly.com - Recently our industry was hit with the news about Webmeup will be discontinued on July 11th. We heard the news, which is unfortunate as we always valued a good competition as it makes the whole SEO landscape better. Competitors like Webmeup pushed us to make our product even better. Webmeup Alternative Having in mind many... Read more »The post The Best Alternative for Webmeup Users appeared first on Positionly Blog.
http://positionly.com - Like the canonical tag we recently discussed, the use of Rich Snippets (or Schema.org markup) is by no means mandatory, but it does benefit search engines, users and yes, even site operators. The big difference though is that, unlike the canonical tag, the benefit is more noticeable to all involved: The search engines are able... Read more »The post A Beginner’s Guide to Rich Snippets appeared first on Positionly Blog.
http://positionly.com - Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but... Read more »The post 30 Most Important Google Ranking Factors A Beginner Should Know appeared first on Positionly Blog.
http://positionly.com - Yes, the numbers say it all. According to the Content Marketing Institute’s report “B2C Content marketing 2014 – benchmarks, budgets and trends–North America”: - 90% of B2C marketers use content marketing (and that’s up from 86% last year), - 44% of their B2B colleagues claim they are effective at content marketing, - 60% plan to... Read more »The post 12 Steps to Start Your First Content Marketing Campaign from Scratch appeared first on Positionly Blog.