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The Personal Trainers Guide to Outsourcing Without Losing Money

Posted By dansalcs on Marketing - As a personal trainer, it’s easy to feel overwhelmed. You got into the fitness industry to help people feel fitter. To show them how to get stronger. To live healthier lives. ​But as soon as you start, it’s obvious that there’s more to running a fitness business than just supporting your clients. Suddenly, you need to be an expert - not just in health and fitness, but be able to answer questions about nutrition, hormones, and psychology. Understandably, this i [...]

7 User Experience Tips To Get More Leads From Your Fitness Website

Posted By dansalcs on Marketing - Your website is the home of your personal training business on the internet. Unlike social media, you have some control over your website and aren’t subject to the changing whims of the algorithm. Investing in a website can be a wise move for personal trainers, and there are a few quick wins that can set you up for long term success. 1. Your Personal Trainer Website Loads Quickly Using eye-catching images - particularly those of your clients, their successes and yourself is [...]

6 Ways to Repurpose Old Fitness Content

Posted By dansalcs on Marketing - ​The power of writing incredible content for your personal training business goes far beyond the single long-form blog article you post to your website. Sure, with the right SEO and technical tinkering with backlinks that can generate considerable income in its own right.  ​​Even reposting older content which has worked particularly well, with updated elements can keep you front and centre of everyone's mind (and on the front page of Google!). But once you have [...]

10 Tips to Make Your Personal Trainer Website Mobile Friendly

Posted By dansalcs on Marketing - A massive 52% of internet searches are conducted on a mobile phone that applies to potential clients looking for personal training too. If you’ve not taken steps to optimise your website for mobile use, you may be missing a trick. It’s been five years since Google announced they would include mobile optimised websites in their search algorithm, but if you’re new to personal training - or just new to managing your personal training website - this might be something [...]

5 Tips to Get More PT Clients With Video Marketing

Posted By dansalcs on Marketing - Many of us are uncomfortable using video to speak directly to our personal training clients and prospects. I know I am, but it’s such a quick and easy way to break down barriers and build a relationship with people that it’s one we could benefit from overcoming.  ​Social media has made uploading video easier than ever, with both Instagram and Facebook both offering story options. Even better, these stories stay live for only 24 hours, so the platforms give them [...]

The Top 3 Video Softwares for Hosting Live Virtual Training Sessions

Posted By dansalcs on Marketing - ​The ability to work remotely is essential for personal trainers. Getting real-time video and audio from your clients will be crucial for online workouts; to give feedback on technique, as well as being more personal during your consultation process where you might need to establish a rapport quickly. For those of you who provide a group service for your clients, it can offer more creative ways to stay accountable and social. It allows you to provide support for clients across [...]

5 Ways to Get More Media Coverage For Your Fitness Business

Posted By dansalcs on Marketing - ​If you’re a personal trainer offering in-person or online training sessions to people in your local area you may want to consider advertising your service in a local news outlet. Advertising through formal media channels tends to be overlooked as they can sometimes involve a small upfront investment. But if you’re able to offer a valuable and useful personal training service that people will appreciate, the investment usually pays for itself in a short time! T [...]

How to List Your Prices on Your Personal Trainer Website

Posted By dansalcs on Marketing - ​Charging for personal training services is a confusing element of having your own fitness business. If you ask an expert how to price your services you'll always get "it depends" as an answer, which leaves you plucking a number out of thin air. Then how to display your prices on your personal trainer website is even more complex. Before we dig in to how to price your services and then display them on your website, we'll need to cover what is one of the most controversial [...]

How To Start A Fitness Blog

Posted By dansalcs on Marketing - If you're trying to position yourself as an expert within the fitness industry or within your local area, you need to start a fitness blog. Fitness articles are the best way to showcase your knowledge, attract new website visitors and grow your audience.This article will outline how to start a fitness blog, what to write about, and how to promote it. It will write from the assumption that you already have a fitness website, but if you need help to set one up, we can help with th [...]

8 Metrics To Track To Get More Visitors & Leads From Your Fitness Website

Posted By dansalcs on Marketing - Understanding the information that your personal trainer website gives you is a powerful way to measure the success of your website. A successful website extends the potential reach of your personal training business and could bring you more business. Having a good grasp on these metrics will allow you to maximise the performance of your site and help you ensure you’re putting your time and effort into the places so you can have the best fitness website. For the purpose of [...]