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How to Build Topical Authority on Your Website or Blog

Posted By Lisapats on SEO - Learn how topical authority can benefit your blog or website today.

A topical authority is a concept that Google, and other search engines, perceive your site as expert or authority over a particular subject, topic, or niche. Simply put, it is a technique for measuring the “depth of expertise”.

When you create tons of content around a subject or topic, you are simply building topical authority. Search engines will quickly identify your site as a go-to resource for that subject.

You shouldn’t confuse this with creating an in-depth guide; it’s different.