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The power of Facebook lies in its marketing opportunity for advertisers to target very specific audiences. Facebook is really good at collecting behavioral and demographic data about its users, which can in turn be used by advertisers to create a very relevant ...
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End-user openness and transparency between friends are what has made Facebook so popular in the first place. It is this globally networked popularity that has energized the commercialization of Facebook and transformed it into the global, targeted advertising platform that ...
The post Facebook and Friends: Where to Now for the Global Advertising Platform? appeared first on Boosterberg.
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Facebook offers various advertising objectives to help marketers reach their preferred business goals. Advertising objective is an action we want people to take when they see our ad. Objective is one of the first things you choose when creating a Facebook ad and it should align with your overall business goals.
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Boosterberg gives you the option to automatically recognize and separate the best performing posts and promote only these posts with an additional budget. For this, you will need to create multiple ad sets...
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Have you wondered how to move your data quality to the next level? UTM parameters can be a powerful way to track where your Facebook clicks are really coming from and which ones specifically are leading to qualified traffic and conversions.
The post Using UTM to Track Your Facebook Ads appeared first on Boosterberg.
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Which one should you select: The automatic Facebook ad placement, where Facebook automatically optimizes the placement for the best results of your ad with the lowest total average costs, or the manual placement, where you can choose where your ad will be shown? What detailed placement options can you choose from and what are they used for?
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Geo-targeted advertising with the usage of pins is without doubts one of the most impressive things Facebook offers to its advertisers. Read on to find out how it brings micro-targeting to real life and help advertisers use their budget more efficiently.
The post How to Pin Specific Areas in Facebook Ads appeared first on Boosterberg.
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Some companies need a little more control over their budget, than just one overall monthly spend amount. In this text, we will describe, how to create multiple layers of ad sets with separate budgets.
The post Handover Facebook Campaign Ad Sets – Effective and Transparent Budget Allocation appeared first on Boosterberg.
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Small business owners often do dozens of things that would be covered by different people in bigger companies. If they get too distracted and spend too much time doing them, the business can suffer eventually. In this article, you will learn how to save time when managing and promoting posts on your Facebook page with Boosterberg.
The post Increasing the Efficiency of Facebook Marketing for Small Businesses appeared first on Boosterberg.
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What about using a kitten in our new Facebook Ad? Everybody loves them, don't they? Also, I will put all users into one big target group, it is much easier that way. Learn more about these two and other 8 most common mistakes and find out what even the more experienced Facebook advertisers need to beware.
The post 10 Common Mistakes with Facebook Ads appeared first on Boosterberg.
