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https://webnus.net - Not long ago, social media’s purpose was to connect people and their similar passions or interests. Social means interaction. Social media in 2022 still connects people with other people, and people with brands. Businesses of all types have managed to make a stand and differentiate themselves from others using social media as well-done inbound marketing strategies.   What is Social Media Marketing (SMM)? SMM is the connection between social media and your brand. SMM can help you build brand loyalty, increase sales, direct quality traffic to your business website. It’s an easy and effective way of being popular in a specific niche. With SMM, you can show different audiences why choose your brand among others. Keep them engaged with great content and analyze the results. By using SMM, you can: Outline a business strategy. Plan your social calendar and publish different types of content on all networks. Listen to your community and engage with it. Build your buyer persona Grow your business through paid ads and partnerships. Use the analytics functions and reports. Use A/B testing based on analytics results.   Popular Social Media Platforms in 2022 In 2021, people used social networking sites for all kinds of purposes. Some used them for socializing, others for buying things, job seeking, online dating, reading, listening to music, gaming, as well as discovering new information on popular subjects. This was a great year for online businesses that turned their activities into powerful marketing tools via social media. Facebook and YouTube were the leaders, but WhatsApp and Instagram were also preferred instead of Twitter or Quora. Some businesses are using WhatsApp as a marketing approach so they can talk directly to their customers in a quicker way, or to send marketing materials to convert new clients.   LinkedIn This social network works as...

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