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https://webnus.net - 2020 brought an unexpected twist in our lives in the form of a pandemic. Suddenly everything went online, which significantly impacted how marketers operate globally. Marketers have to accommodate the changing consumer behavior and industry demands and create marketing strategies that resonate with the new world that we are living in. Hubspot and Talkwalker conducted a study that suggests that marketers need to pay close attention to 4Cs in the coming years, namely cleanliness, community, contactless, and compassion. The research found that businesses are mostly talking about building supportive communities that help people during the pandemic situation. In contrast, consumers are more concerned about the cleanliness aspect and how they can protect themselves from catching the deadly virus. In 2021, brands will have to create messages keeping in mind the developments happening around covid-19, especially protective gears and the vaccine that will supposedly be available from March onwards. The research also tells that in the coming times, invasive advertising will not create the desired impact. On the contrary, brands will have to listen and understand their customer's needs and concerns and create relevant content accordingly. Social Media Marketing Trends of 2021 This article focuses on the top 5 social media marketing trends in 2021 that brands should note, let's dive in: The Era of Conversational Messaging Has Begun Gone are the days when companies disregarded what their customers were searching for. With the meteoric rise of social media and the onset of the work-from-home culture, if you don't pay heed to what your customers are trying to find online, you will lose them. Your marketing messages must resonate with your consumers — their likes, dislikes, needs, wants, and aspirations. You cannot depend on creating random content and expect people to consume it. Instead, you will have to build personalized content...

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