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These Brilliant Ads Use Optical Illusions To Promote Pet Adoption

Posted By fershid 2060 days ago on Advertising - McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for 'World For All' animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids. Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The tagline reads “There’s always room for more. Adopt.” Check out the ads below.

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