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SEO Pro Tip of the Week: How to Use Canonical URLs

Posted By 99signals 1975 days ago on SEO - In this week’s SEO Pro Tip, you’ll learn what is meant by canonical URL and how you can use it to avoid Google penalty.

A canonical URL is an HTML link tag with attribute rel=canonical which allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you may have content that is accessible under multiple URLs or websites. Using a canonical URL , you can ensure that the content exists on multiple URLs without affecting your search rankings.

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