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Measuring Content Marketing ROI: A Practical Guide

Posted By 99signals 2190 days ago on Marketing - When it comes to implementing content marketing, majority of the companies have a plan to make it a part of their overall business strategy. But when it comes to measuring it, most of the companies have no clue how to go about it.

A recent research conducted by Content Marketing Institute aimed to unravel what distinguishes effective content marketers from their less effective peers. You can download the entire report here which reveals some key findings in the area of content marketing. The report also explains some of the common tactics used by content marketers, which social media distribution channels they use, and what percentage of the marketing budget is allotted to content marketing. It’s an interesting research report with useful insights into content marketing.

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