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Landing Page Optimization: How to Create One That Converts

Posted By Webnus on Blogging - Landing pages are critical for businesses that rely on their website to generate leads. A landing page’s primary purpose is to convert site visitors into leads. From there, your leads will, hopefully, turn into customers. It might sound relatively straightforward, but developing a landing page that converts is a little more complicated than just putting words on a webpage. No matter what type of campaign you have created a landing page for, it’s important to follow landing page best practices. This helpful guide will show you how to create a landing page that drives sales and reveal some page optimization hacks.   What Is a Landing Page? A landing page is a page created with the specific purpose of generating leads. It can be any type of webpage. For example, a landing page can be a home page. However, not every home page is a landing page. That’s because the purpose of a landing page is different from a general home page. Landing pages are designed to encourage visitors to convert. Some businesses use their home page as a landing page because that’s where they want visitors to click on to become leads. Other companies have separate pages on their website that they use as landing pages to drive conversions. Still, others build one-off landing pages for specific ad campaigns to drive very particular types of conversions. Another key difference between a landing page and a home page or any other page on your website is how it gets found. Home pages are often found through word of mouth or social media advertising. Landing pages are usually found through organic search, using keywords that help the page rank high in search results. They can also be found through Google Adwords. Companies can buy ads for their landing pages to show...

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