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Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO

Posted By fershid 2032 days ago on Advertising -
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up.

The three-ad campaign features LEGO sculptures of an astronaut, a firefighter and a rock star, being built by kids from the inside out. The tagline reads “Build the future” followed by the company’s logo. The 3D illustrations were created by Bangkok-based CGI studio Illusion, who seem to have nailed the art direction. Check out the ads here.

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