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How to Use Inbound vs Outbound Marketing [Complete Guide]

Posted By AdNgin 1565 days ago on Marketing - Should I use inbound or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead.

Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? When in the funnel should you be investing more in which of the two? To answer all these questions, let’s start by understanding each of the marketing techniques, its strengths and weaknesses.

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