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How to Speed up Your WooCommerce Store for Higher Conversion Rates

Posted By Webnus on Blogging - Marketers are typically more concerned with campaign strategies than technical problems, but the reality is that issues with your WooCommerce store can have a significant impact on sales. Contemporary consumers expect an instant response from their favorite sites and ecommerce stores, so even a delay of a few seconds could turn them away. In fact, 47% of customers expect a website to load in 2 seconds or less, with 80% feeling that a slow loading website is even more frustrating than a temporarily down website. It goes without saying then, that WooCommerce stores that can offer a lightning-fast user experience are operating with a significant advantage over their competitors. The issue of loading speed is even more pronounced over peak periods like Black Friday and Cyber Monday, when competition for attention is at its most fierce. If an ecommerce site is loading too slowly, a staggering 73% of customers say that they will not hesitate to switch to a competitor instead. That’s a huge potential loss of engagement and revenue during the most important time of the year. In this article, we’ll take a look at some of the most effective ways to optimize your WooCommerce store in order to maximize conversions. While a faster site won’t sell your products on its own, it will help you cut down on lost sales and get more from your marketing budget. But first, let’s find out how your site is currently performing.   Finding Out the Health of Your WooCommerce Store So we know how vital it is to have a quick, responsive store to keep your customers engaged and satisfied. But how to measure your site’s performance? Before taking any steps to optimize your WooCommerce store, it’s a good idea to run a website performance tester like Google PageSpeed Insights first....

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