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https://webnus.net - LinkedIn remains one of the leading platforms for promoting products and services. Yet, what about content? Despite the platform's focus on business and wide usage of its functions by B2B actors, you can apply it for blog content promotion and content marketing. It contemplates that you have distinct possibilities for attracting visitors to your websites. No question, the blogs referring to B2B content or the business solutions will show the best results. However, one should not ignore the option of using LinkedIn content to encourage more following or subscription. Many things would depend on the content and how you promote it on LinkedIn.   Promote Your Content on LinkedIn Read on to learn more about content on LinkedIn, its promotion, and lessons from LinkedIn marketing B2B specialists apply.   Basics: Concepts and Approaches to Use   How to promote an article on LinkedIn? Will it bring visitors to your website? To share your content on LinkedIn, you can use various tactics, from creating a Showcase page or using a personal one to participating in the discussion. Each of them can bring dividends and attract traffic. Yet, for the LinkedIn content strategy to work, you need to consider the primary principles. What are they? Expertise, networking, and relationship building.   Expertise Promoting on LinkedIn requires marketers to produce B2B LinkedIn content full of insights, recommendations, and solutions. It comes from the needs of the core community of LinkedIn, who are professionals wanting to educate themselves. To design such content pieces, a person needs expertise and authority that will support their image and allow getting a voice.   Networking Notably, the networking principle significantly impacts the LinkedIn content strategy you are to design. Reaching the audience requires you to get into people's feeds, which is impossible without enough connections. Therefore, you need...

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