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https://webnus.net - Customers get savvier every year. Crowded content marketing makes it harder to catch your audience’s attention with the generic material. How do you engage with customers effectively and position your business as their best option? Delivering personalized content is an excellent way to engage your targeted customers and stay ahead of competitors. A staggering 99% of marketers report a strong impact of exclusively tailored digital experiences and notice a significant improvement in advancing customer relationships. Another study marks a 300%  increase in ROI among 51% of respondents who shifted towards personalization in all possible touchpoints. So, providing a personalized and customized user experience on your website is essential.   What is Content Personalization? Content personalization aims at delivering exclusive experiences to the target audience. It uses specific customer information to provide a unique experience between your business and an individual. Content Personalization allows establishing your brand affinity, driving engagement, and gaining insights into customers’ preferences, needs, and expectations you can use for future campaigns. In other words, it enhances the connection between a brand and a customer, which results in more conversions and revenue. According to this resource, around 91% of customers want to shop with companies that show them personalized offers and recommendations. We can say that customers feel frustrated when web content doesn’t target their interests and needs.   How to Deliver Personalized Content Now you know what personalized content is. Let’s find out how you can put this information into practice to deliver customized experiences from your brand and convert their browsing into dollars.   Know Your Target Audience Your target audience centers around a particular group of people who are likely to care about your product or service. These customers share similar interests, preferences, needs, and pain points, and they can also be united based on...

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