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How Cool Is The Art Direction On These Award-Winning Ads For JBL Headphones?

Posted By fershid 2034 days ago on Advertising - To promote JBL’s noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign that uses optical illusions to get the message across. The first ad shows two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white space between the kids and the mother reveals the silhouette of JBL headphones that are keeping the noise out of her ears.

Similarly, the second ad features a man between his wife and daughter who are fighting over a hairdryer. The third ad shows a boy between two barking dogs fighting over a bone. The art direction is spot on and all characters have been created using 3D illustrations. Check out the ads here.

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