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How Can a Nano Influencer Boost Your Social Media Strategy in 2021

Posted By Webnus on Blogging - Are you looking for creative ways to enrich your digital marketing strategy? By all means, don’t underestimate the power of Social Media and especially social media influencers. But first, let’s go over the basics, shall we? Influencer marketing is an effective digital marketing strategy that can help you boost your online conversions, get you in front of new audiences and establish your company as a trustworthy and reliable business. Influencer marketing uses endorsement from people with a considerable social following – influencers in a given industry and niche, to promote brands, products, and services to a specific target audience. Basically, it’s the modern version of word-of-mouth marketing that relies on the well-established connections between influencers and their followers. In recent years influencer marketing has grown exponentially. In 2019 the global market spending on influencer collaborations was $8 billion and by 2022 it is expected to grow up to $15 billion. In order to invest in relevant and strategic influencer partnerships, you should know well your target audience and its specific needs and interests. Furthermore, you should assess your budget and consider which influencers you could afford at the current stage. Based on the number of followers the influencers have, they could fall in either of the following categories: Mega-influencers with 1,000,000 + followers; Macro-influencers with 500,000- 1,000,000 followers; Mid-tier influencers with 50,000-500,000 followers; Micro-influencers with 10,000-50,000 followers; Nano-influencers with 1,000-10,000 followers;   Nano-influencers, in particular, are starting to play an important role when drafting successful digital marketing strategies for SMBs, so let’s learn a bit more about them. What Is a Nano Influencer? Nano-influencers are people who actively engage with their followers and usually have a social media following of at least 1,000 users. Nano influencers have the authority, the knowledge, and maintain a strong relationship with their audience, which...

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