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Creating a Successful Video Content Marketing Strategy in 2022

Posted By Webnus on Blogging - Video marketing is a new content marketing strategy that is gaining popularity fast. Videos can help organizations build stronger relationships with their audiences. New data for 2022 shows that 86% of organizations leverage video marketing to increase sales. 92% of marketing teams believe videos are a marketing tool that must be prioritized. They create a better way for increasing engagement. Digital video marketing informs audiences about products and is useful in their purchase decision-making processes. To get the best success, marketers need to create workable video content marketing strategies.   Decide whether your business needs to adopt a video content marketing strategy Creating a basic video campaign can cost about $1,200, while a premium video campaign can cost up to $50,000 or more. The benefits, however, outweigh the cost in a big way. Before you add a video to your content strategy, you need first to weigh the pros and cons. It is not every business that requires to include a digital video marketing strategy in its campaigns. Some need to use other marketing tools to grow their audiences first. Some other types of businesses need to seriously consider using videos to significantly boost sales. Here are some business sectors that cannot ignore using high-performing video content in marketing. Manufacturing: 81% of marketers in this sector use video content to explain to customers how their products work and their benefits. Real estate: Real estate organizations leverage high-performing video content to gain traction and convince customers to make a purchase decision. Finance: This sector uses explainer videos to walk users through various transaction-making processes, such as deposits and payments. E-commerce: E-commerce requires an effective digital video marketing strategy for a better shopping experience. Healthcare: Healthcare sector has different players, such as health insurance providers, doctors, public health departments, and nutritionists. Video...

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