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https://webnus.net - Every year, more and more Internet users do billions of searches a day and expect useful and clear information, not advertisements and promotional texts for business promotion. At this stage of the development of society and marketing in it, it has become much more challenging to attract the consumer's attention. Success in the fight for the attention of potential clients can be achieved only by a company that can quickly adapt to trends, and changes in consumer preferences and interests, as well as create unique, attractive, and relevant information. Experienced marketers can differentiate themselves in a crowded market to create a competitive advantage and a niche for their brand. So, ordinary, not unique texts and banners are replaced by quality content that has value for the user and strengthens the position of the companies that publish it.   Content Marketing for Business Promotion and The Main Advantages of Using It Content marketing is a specific marketing approach that involves the creation and distribution of valuable, relevant, and comprehensive content to attract and retain a specific audience, as well as incentivize customers to take profitable actions. This definition applies to all avenues in which content is delivered, both traditional and digital. This includes print magazines, booklets, promotional materials, the company's social media space, website, campaigns, competitions, and blogs. How this information is distributed is also important. The principle of content marketing is determined by the fact that instead of offering your services, you should provide relevant content for potential consumers and generate demand. It is used by a variety of famous companies in the world, including P&G, Microsoft, etc. It is also developed and implemented by small companies around the world. The international agency Econsultancy conducted a study among 1000 specialists in the field of content marketing to define the main...

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