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Airtel Africa Shows How Fast Its Network Is With These Brilliantly Art-Directed Ads

Posted By fershid 1712 days ago on Advertising - Ogilvy Africa has come up with an excellent print+outdoor campaign for telecommunications company Airtel Africa. The 3-ad series features aerial photographs of a lion, a shark, and a cheetah chasing their preys at full speed in a circular path. The outline of a mobile phone is superimposed on the photograph, which makes the circular path resemble a loading ring that you see online when a webpage or video is about to load. The tagline reads, “Africa’s fastest network. Airtel.”

The objective was to show how fast Airtel’s network is, in an Africa-centric way. Check out the ads here.

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