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https://webnus.net - Today, businesses are using modern marketing methods such as Instagram influencers, bots, and social media campaigns to capture an audience. But these tactics shouldn’t distract you from one of the traditional yet effective marketing channels like emails. With so many other ways to reach out your target audience, why should you be relying on email marketing? Did you know that you’ll receive a 6 times higher click-through rate from email? Or that more 59% of people agree that marketing emails help them to decide whether to buy or not to buy? According to HubSpot, more than 80% of marketing experts use email marketing as a strategy to retain customers. What Is Email Marketing Exactly? It is basically a digital marketing strategy where business owners send emails to convert potential prospects into actual customers and maintain relationships with the existing ones. Step-By-Step Guide to Successful Email Marketing for Beginners Here are some important steps for you to getting started with email marketing: Know Its Significance Image Source The above-mentioned illustration is quite self-explanatory. It has been predicted that the number of email users globally are set to grow from 3.9 billion in 2019 to 4.3 billion by 2023. This means that nearly half of the world’s population will be using emails. Plus, creating brand awareness and informing customers about your latest deals and discounts through emails is cheaper than other methods. Considering these eye-opening stats, it wouldn’t be wrong to say that email marketing is a great opportunity that small business owners shouldn’t be missing out. Create an Email List The first thing you need to do is to set up a well segmented email list. A lot of companies are doing this. They ask their readers to sign up for emails when they want to access their site. A great...

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