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7 Steps to Setting Up a Small Business Website

Posted By Webnus on Blogging - Creating a website for your business can be a daunting task. A plan to build and promote a future-proof site will avoid many potential issues and ensure a successful launch, attracting visitors and long-term customers. Setting Up a Small Business Website These 7 steps will help you create a small business website that gets results: Don’t Stick to the Template The template pages offered by website builders and apps, such as WordPress or Shopify themes, can be a great place to start, especially if you haven’t designed a website before. It is important to remember these are intended as the inspiration or foundation of your website, however, not just a shell for you to slot your content into. Websites built entirely from standard templates will struggle to stand out, so if you do use them, always modify them to represent your brand identity and showcase the services you provide. Get Feedback When you have worked on something like a website for a long time, it is easy to lose touch with how it will appear to first-time visitors who weren’t involved in the design process. Because of this, unbiased feedback is vital for getting an outsider’s perspective on your site. Anonymous user testing services help you get unbiased feedback from your target demographic before you are ready to show your website to the world. These allow you to define the audiences you want testing from and get their impressions as they browse your site and perform specific actions. It is even more important to keep getting feedback post-launch, as real users may respond differently when they are thinking about spending their own money compared to users paid to test your site. A single-question survey popup can improve your chances of getting feedback from site visitors by letting them respond with...

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