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https://webnus.net - It would not be wrong to say that today, in terms of marketing, social media is the biggest game-changer. With its massive reach and a plethora of integrated marketing tools, it has defined digital marketing on an altogether different level. Hence, it is only obvious for organizations to have dedicated social media marketing strategies. A social media content calendar comes in handy in managing social media marketing. Having a social media content calendar to schedule posts, remind you of constant posting, and keeping a track of your progress contributes to meeting your social media goals. Moreover, amidst the chaos of posting new content, interacting with the audience, and creating marketing campaigns, social media calendar keeps you organized and focused.   Build A Powerful Social Media Calendar For Your Business Here is how to create a powerful social media calendar for your business.   Step #1: Identify the Channels that Work for You Before you invest your energy in creating a social media content calendar, determine the channels that work for you because working on creating social media posts and strategies that are not relevant to your audience will be a waste of time, energy, and resources. Hence, the first step is to check which social media platform is more popular with your target demographics and can serve your purpose. Sit with your social media team and find out where your audience is. Rule out irrelevant platforms and then begin with setting up your calendar.   Step #2: Audit Your Social Media Platforms You can easily track your progress with a social media calendar. It allows you to trace the areas that require improvement. But creating and monitoring your track record is only possible if you know your current status. It is the reason why auditing your social media platforms is...

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