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https://webnus.net - To some, URLs are just meant to show the location of a web page in the World Wide Web. However, if optimized for search engines, URLs can serve a great part in your organic traffic and overall online performance. Unless you are an SEO professional or have a dedicated inbound marketing team to help you such as the WordPress development agency DevriX, read on to find out what to focus on when optimizing your URLs.   Create Good-looking URLs In order for your web page to rank well on Google, you need to make sure it looks as pleasing to the users as possible. Although this is not a ranking factor per se, it makes sense that the more people click on a SERP result, the further up it would be positioned. This notion goes back as far as 2010, when Matt Cutts, who was the Head of Google’s webspam team at that moment, explained that long and multi-hyphenated URL slugs may look spammy and have a negative user impact. Instead, he recommended using a path name format. In addition, according to Google’s Advanced SEO documentation a URL structure should be as simplified as possible. Omit all unnecessary parameters and separate each word rather than meshing them together. Also, use a robots.txt file to prevent crawlers from accessing similar URLs that have duplicate content and generate a redundant amount of similar search results for a simple query. Also, your priority when tailoring your URL structure should be providing value for your users. Do not try to squeeze in as many keywords as you can in the slug. Not only is this hardly a ranking factor any more, but the whole URL is not even fully visible on mobile/ on SERPs. Instead, concentrate your efforts on matching content with relevant category...

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