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5 Iron-clad Ways to Make Your Site Penguin 4.0 Safe

Posted By 99signals 2035 days ago on SEO - A few days ago, Google officially announced that they had updated their Penguin algorithm to version 4.0.

Google Penguin was first introduced by Google back in 2012. Its main purpose was to identify and downgrade sites whose link building practices violated Google’s Webmaster Guidelines. In the past, recovering from a Google penalty used to take a long time. The new update means that Penguin is now operating on real-time basis.

In other words, Google will be more responsive to corrective actions taken by site owners who were engaging in bad link building practices.

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