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https://webnus.net - Social media and email marketing have different functionalities, which makes some people believe they can only be used as independent platforms for business marketing and sales. But when you combine email marketing techniques like email validation with social media techniques like targeted ads, you get much better results. There are billions of email addresses, and the same thing can be said about social media accounts (in fact, Facebook boasts almost 3 billion active monthly users). It makes complete sense to combine the two approaches to streamline your processes and eliminate a lot of routine tasks. But how do you do that? After you find the email addresses of your leads and create a prospect list, it’s time to act.   How To Combine Social Media And Email Marketing Here are 11 ways how you can combine social media and email marketing and boost your performance.   Reuse Your Content Both email and social media marketing rely on content. So, why not recycle it? Of course, you need to create exclusive content for both, but this can be time-consuming and costly. Instead, you can save money and share the content you previously used on other channels. As an example, when you posted an infographic on a social media page, it can be included in an email. Just make sure you wait for a little bit between shares to cover for when you have the same recipients.   Use Common Strategies For Both Channels Email and social media marketing are different when looking at how they work. However, when considering the desired outcomes, they are similar. With both, we want to get people invested in the brand. The end goal is to convert your prospects into buying customers. One of the best things you can do is to adopt a strategy common...

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