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11 Mistakes to Avoid When Sending a Sales Email

Posted By Webnus on Blogging - When you’re writing a sales email, there are a number of basic mistakes that can kill your credibility. First impressions are crucial. If potential clients see something they don’t like, you can forget about closing that sale. However, some of these mistakes are easier to spot and avoid than others. I’ve compiled a list of the eleven sales email mistakes I see most often. Mistakes to Avoid When Sending a Sales Email This list will help you notice these mistakes, weed them out, and create the perfect email that will help you generate more sales. Let’s get started! Using a Weak Subject Line If your subject line is weak, your prospect won’t even open your sales email. The subject line is the first thing they see. if it doesn’t pique their interest, they’ll delete your email and forget about you. Your subject line should be short, descriptive, and enticing. According to Marketingdive, personalizing your subject line can also increase open rates by a whopping 50%. Therefore, consider using the prospect’s name or other relevant detail – such as company name, job role, or a reference to where you met them – in your subject line. Here are some other top tips for a great subject line: Use emojis. One study showed that emojis in the subject line increased the open rate by up to 50%. Ask a question (e.g., How happy are you with your current [product/service]?) Write as you would to a friend. Don’t be afraid to try out different subject lines and monitor your results. By running A/B tests, you can easily assess which ones are the most effective. Misspelling Words Misspelled words are the most common error found in emails, according to Grammarly. How many times have you switched the i and the e in “receive”? How...

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