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What is a Product Landing Page? 10 Examples That Convert

Posted By Linear on Marketing

https://lineardesign.com - According to research by Wordstream, the average website has about a 2% conversion rate. But the average conversion rate for a landing page is about 10%. That pretty much sums up why you should be using landing pages as a part of your marketing and advertising efforts. But what is a product landing page? [...]
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What is Split Testing? The Marketer’s Ultimate Guide

Posted By Linear on Marketing

https://lineardesign.com - Online marketing is full of unknowns. Every offer is different, every brand is unique, and every target market has its quirks. What works for “ their” business might not work for yours — the opposite is also true. That’s where split testing comes in. Split testing allows you to methodically determine the best way [...]
The post What is Split Testing? The Marketer’s Ultimate Guide appeared first on Linear.

How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up

Posted By Linear on Marketing

https://lineardesign.com - Why take the trouble to set up Dynamic Keyword Insertion (DKI) for your paid search ads? A couple reasons include: Higher click-through rates Improved ad quality score Personalized ads that appeal to multiple audience segments All without having to set up multiple ads! In this article, we dive deep into DKIs, what they are, [...]
The post How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up appeared first on Linear.