I find this to be a little easier now that I'm aging and starting to understand myself more. With age you simply start paying more attention to this stuff!
It's been a dream of mine to start my own breakfast eatery. I want the old school environment where you know your customers by name and the food they order. I think this element of society is falling behind and it's important we don't let it. This post is fantastic and packed full of useful info for any entrepreneur.
I did a pretty cool marketing video a few years ago... I think it turned out pretty good. However if I could change anything I would add add less wording to some of the sections it's just too much to read in the little time offered. Check it out here, https://www.youtube.com/watch?v=nJFCNhZEtB0