Psychology is everything in business.
To attract new customers, keep your current advocates magnetized and simply sell more, you must tap into their minds; communicating on both a conscious and subconscious level.
Color plays a significant role in emotion and behavior.
Discover these clever techniques to heighten the senses of customers, new and existing.
The web delivers a lot of benefits to us; however, online marketing requires a consistent SEO campaign to adapt to the often-changing online consumer behavior.
In real estate, having an effective Search Engine Optimization strategy is key to quality lead generation. At its essence, we can view SEO as a collective term describing all the activities we should do to increase online discovery by our target audience.
SEO is, therefore, a priority when planning your local Real Estate Marketing.
In this post, we have compiled a comprehensive list of what it takes to improve your search engine rankings and become a champion of local SEO in the real estate industry.
WooCommerce is one of the most popular solutions for building an online store. Unlike online store solutions like Shopify or BigCommerce, WooCommerce doesn’t come with a recurring fee or additional costs such as the transaction charges each time someone buys from you.
Also, getting WooCommerce to work is a lot simpler than integrating complex online shopping cart software with your site.
In fact, you can add and configure WooCommerce on your site all by yourself — without any coding skills or the need to hire a developer. And this is exactly what I’m going to show you in this WooCommerce for beginners guide.
Here are the top five Off-Page SEO Techniques that are recommended and will get your brand better exposure and improve your reputation.
Social media has transformed the game of lead generation for B2B and B2C businesses. However, which one is the best platform in 2018 for lead generation requires careful consideration. While some internet marketers swear by LinkedIn, there are others who believe Facebook offers better leads, thanks to its Facebook for Business.
Today, businesses have limited budget and time. Hence, when they have Facebook and LinkedIn in front of them as an option, it can be overwhelming to select the right platform to get the right leads within the budget. However, you need to know your customer base in order to use the right platform. These statistics also give you an insight into the user base of LinkedIn and Facebook.
If you have decided to begin a new business and you have someone who is going to start that business with you, then you may want to consider forming your business as a partnership. If you were to start the business on your own then a sole trader option may be better. However, if you have another person or more who wants to go into business with you and you are not yet ready to set up a limited company, a partnership is a better option and for many reasons.
A partnership is simply two or more people who own and operate a business together. Partnerships are not required to have separate legal statuses. If you want to create a unique legal entity then a limited company may be best. You can also form a limited company through one of your partners in the partnership.
If you want to make your business as successful as possible, it is important that you know how to increase your online presence effectively.
These days, most businesses are trying to get noticed in Google search results, and you should be doing the same. If people have a difficult time finding your business when searching for the products or services you offer, you’ll never get anywhere.
The more of an online presence your business has, the more it will thrive.
Search Engine Optimization (SEO) gained popularity in the 1990s.
Two decades later, the likes of Google and Bing still work around it which has made it so popular.
But do you know that SEO is no longer the only game in town today?
Well, experts have identified the rise of voice search which is quickly transforming search engines into answer engines. This is a different strategy that is now being referred to as Answer Engine Optimization.
This article will help you understand the difference between AEO and SEO, and how SEOs go about optimizing for answer engines.
Offering your services as a professional is now a lot easier to do thanks to social media and the internet in general.
You can develop a strong online persona, work on your social media presence, and start attracting potential clients in no time. A lot of professionals have multiple income streams working from a home office; you can too.
Since digital marketing is your most powerful tool as a professional, knowing how to utilize the best digital marketing instruments is the key to success.
In this article, we are going to discuss the best digital marketing tips you can use when you are selling your services.
Surely, for different reasons, in the life of each of us, one has been in a situation when the salary will be paid only in a week, and there is absolutely no money left.
We will try to understand, why this is happening, why almost half of America (according to statistics) constantly do not have enough money from wages to salaries, or money with an enviable regularity much earlier than the time for receiving the next cash payment for their work.
There are quite objective reasons for this. Also, our reluctance to understand our own financial failures and problems and to find ways to solve them also contributes to this circumstance to a considerable extent.
Learn how to build links the right to sustain your site's organic search rankings and generate more traffic in the long run.
An e-commerce store can open up new avenues of opportunity, from reaching customers, to improving your customer interaction, and even expanding your stock base. It is widely accepted that online stores carry more stock than their physical counterparts – so why not take advantage of that? Building your online store can be fairly straight forward, but you do need to have the constant thought of your customers in your mind.
Bullying and sexual harassment in the workplace has taken centre stage in the news in recent months following the allegations of sexual assault and rape against film producer Harvey Weinstein.
Hollywood has been under the spotlight whilst investigations of sexual harassment are under way. For many people, having Hollywood stars come forward about their experiences of bullying and sexual harassment in the workplace has given other individuals the confidence to come forward about their unfortunate experiences at work.
But just how big is the issue? Badgemaster, retailers of button badges, investigates how pressing the matter of unacceptable behaviour in the workplace is and how we can combat the issue moving forward.
This step-by-step article will guide you through the email newsletter creation process in 13 simple steps.