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Building a strong brand identity doesn’t happen overnight, and it’s a continuous process that’s never truly finished. Even the world’s most recognizable brands must continually work to reinforce their brand, maintain positive brand perception in the minds of consumers, and foster brand loyalty. For small businesses, building a brand may seem like an insurmountable challenge....Read More
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A paper by the UK Department for Education and Skills explored the impact of parental involvement on a child’s education. The report highlighted several ways parental involvement, or a lack thereof, can affect a child. These include: In a child’s early years, the involvement of parents can have a significant impact on a child’s cognitive...Read More
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When a new customer signs up for your email newsletter, what action do you take? Do you directly send them the newsletter or, do you thank them for signing up with automated emails? The ideal way to engage the customer would be to thank them for signing up and continue to offer them some value...Read More
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The nightclub industry is going through an interesting time. While there have been several closures in recent years, numbers are said to be stabilising. Additionally, the decline of city centres as shopping spaces means there is a renewed focus on the night-time economy as a way to revitalise these areas. Whether you consider the current...Read More
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With more than 260 million monthly active users present on LinkedIn, it is without a doubt is any marketers’ dream! And still, many people approach LinkedIn as a job and resume posting site. But times have changed long back ago! By creating a Linkedin business page, you can take advantage of Linkedin for your business. A...Read More
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Food trucks are often thought of as a low-cost way for those passionate about cooking to earn a living doing something they love. While this can be the case, the reality is often more complex. Food trucks have a high rate of failure. This could partly be down to how easy it is to start...Read More
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Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result...Read More
The post The Importance of Having an Explainer Video for Your Business appeared first on AppInstitute.
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If you’re looking for a way to create an app without coding, one option is to use a drag and drop app builder. Using an app builder allows you to create an app without any coding knowledge. It’s perfect for small business owners who can get all the benefits of having their own app, without...Read More
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Brick and mortar retail can seem like night and day compared to web-based SaaS products and other subscription services. It’s not just the products themselves that are different; it’s how they are sold. But retail can learn a lesson or two from SaaS companies because there’s something to be said for the massive growth that...Read More
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Apps make a lot of money. Spending on Google Play and the App Store hit an incredible $39.7 billion during the first half of 2019 according to data from Sensor Tower. This was a 15.4 percent increase on the same period in the previous year. Additionally, app use is growing. In its most recent “State...Read More
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“I don’t understand how they allow these sandwiches to be served at the airport. Bread is worse than chewing gum. Service is nefarious, coffee is ok, exorbitant prices. It’s a pity there are no other alternatives. The best would be to take your own sandwich with you from home.” It’s likely that the late La...Read More
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White label software and services are a great way for agencies or businesses to expand their offering. This, in turn, can lead to increases in revenue and profits, as well as the opportunity to bring in new clients. Agencies that use white label products just need to focus on selling and marketing the product; the...Read More
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In a hyper-digitalized society, push notifications are your best bet for communicating with users of your mobile app. The majority of marketing emails are caught by spam filters, and we tend to ignore the ones that make it to our inbox. SMS is clunky and unreliable, can cost both the sender and the receiver money,...Read More
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Having a core of loyal customers can be a great revenue stream for your business. That’s because on average, existing customers have been found to spend 31 percent more when compared to new ones. The question is, how can you encourage your new customers to become loyal ones? The most important thing is that you...Read More
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Starting and running your own salon business is, for many people, a dream come true. You get to combine the challenge of growing a business with the joy of helping your customers undergo wonderful transformations. Few businesses get to see the results of their work so quickly. Just as with any business, however, there are...Read More
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Creating a great app is just one part of having a successful launch. Your app marketing strategy and how you promote your app will also play a large part in how many people download your product. App marketing starts well before your launch and should continue even once you have released it. Each stage in...Read More
The post App Marketing: the Ultimate Guide to Promoting Your App appeared first on AppInstitute.
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New technology has the potential to improve and disrupt the way restaurants work. While the overall concept of a restaurant may stay the same — serving or delivering food to customers — the way restaurants do this has and will likely continue to change. In recent years, trends like delivery apps and social media have...Read More
The post 7 Restaurant Technology Trends to Watch Out for in 2019 appeared first on AppInstitute.
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If you own a restaurant, you know the importance of providing great tasting food and enjoyable customer experience. However, this is merely the start of what you need to do when managing a restaurant. Restaurant management is just like running any other business; you need to take care of all aspects of the organisation to...Read More
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App store optimization (ASO) is the process of improving app visibility in the app stores. An effective ASO strategy helps apps rank higher in app store searches and get more installs. ASO can be tricky. This is especially true when you’re dealing with multiple apps in multiple app stores. But before you implement your ASO...Read More
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Restaurant website designs are tricky; they come in all shapes and sizes. The best ones generally feature high-quality images and other media. They are also easy to navigate, with menus and important links being clearly accessible from all parts of the restaurant website. Importantly, they are as easy to view on mobile as they are...Read More
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