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Willingness to Pay: A Metric for Better Pricing Decisions

Posted By Prisync on Business

https://prisync.com - Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product. We conduct WTP research to avoid going to extremes when pricing our products. How to conduct a WTP research Step one: Segment the market As a first step, you should identify your buyer personas. A buyer ...

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